Natasha Bhatia
NJ
Summary
Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in email operation and web content creation, text messaging, social media audience engagement, and brand management. Imaginative and forward-thinking, and ready to apply expertise from a 17-year career to a new challenge. Proficient in managing others, building teams, and motivating personnel to new levels of performance.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sr Project Marketing Manager
The Hartford
01.2021 - Current
- Act as the bridge between cross-functional teams, ensuring that each department collaborates effectively to achieve common marketing goals with a blend of strategic thinking, organizational prowess, and leadership skills. Oversee projects from inception to completion.
- Develop comprehensive marketing project plans that align with the overall business objectives.
- Identify target audiences and set measurable goals for each marketing initiative.
- Foster collaboration among cross-functional teams, including creative, content, digital, and analytics.
- Assign roles and responsibilities to team members to ensure accountability and streamlined processes.
- Create detailed timelines for project milestones and deliverables.
- Ensure projects are completed on time by managing deadlines and addressing potential roadblocks.
- Analyze project performance against key performance indicators (KPIs).
- Utilize data-driven insights to optimize future marketing initiatives.
Marketing Operations Manager, Email and Web Ops
automotiveMastermind Inc.
NY
01.2017 - 01.2020
- Played a critical role in orchestrating online marketing strategies that enhance customer engagement and drive conversions. Including, but not limited to, planning, execution, and analysis of email campaigns, coupled with the optimization of web operations to ensure seamless user experiences.
- Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation for email, text messaging, and web ops.
- Built and strengthened strategic relationships with vendors, advertising agencies, and leading partners.
- Developed and implemented process improvements for marketing operations.
- Defined KPIs related to email performance and identified opportunities to increase KPIs and conversions.
- Partnered with cross-functional teams, such as CRM, to develop and deploy effective marketing campaigns with measurable goals within mutually agreed timelines.
Marketing Associate, Email Ops
eBay
New York, NY
01.2014 - 01.2015
- Liaised directly with the client as the primary point of contact, fostering relationships through effective collaboration and communication.
- Analyzed customer insights data to optimize customer engagement strategies.
- Collaborated with cross-functional teams on branding initiatives.
- Analyzed market trends and customer behavior to inform marketing decisions.
- Monitored and reported on the performance of marketing campaigns.
Digital Account Director
Infogroup
New York, NY
01.2010 - 01.2014
- Worked closely with sales and account managers to provide strategic support and services needed to grow and maintain business from key client accounts.
- Maintained an email marketing calendar, which determined the monthly email deployment capacity.
- Achieved comprehensive understanding of client goals, objectives, and business models to help increase sales and grow revenue.
- Identified and presented products and services within the Infogroup portfolio, offering solutions to client needs.
- Delivered and reviewed tracking reports and post-campaign analysis with clients, as well as conducted quarterly reviews.
Marketing Manager, Email
Marketing Technology Solutions
NJ
01.2009 - 01.2010
- Managed email operations infrastructure to ensure scalability, performance, and efficient operations for marketing campaigns.
- Led weekly strategy meetings to update senior management on various tests conducted to evaluate quality, accuracy, and deliverability of email campaigns.
- Participated in post-campaign analysis to provide insights resulting in improved response rates and ROI.
Account Director
Kobemail
New York, NY
01.2006 - 01.2009
- Partnered with clients to develop strategies to acquire and increase email list size and value.
- Developed strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
- Managed day-to-day operations of account team members to ensure timely completion of tasks.
- Conducted regular meetings with clients to review project progress and discuss potential changes or modifications.
Education
Professional Digital Certification - Northwestern University - Kellogg School of Management
01.2021
Diploma - Computer Application & Software Development
NIIT
Bachelor of Arts - Political Science
Delhi University
McKinsey Asian Leadership Training - Adaptability & Resilience, Problem Solving and Business Strategy
Skills
- Marketing & Campaign management
- Dream Email Software
- Epsilon
- Marketo
- Sales force marketing cloud
- YesMail
- Litmus
- Mailgun
- Project management tools
- Microsoft Azure
- ASANA
- Basecamp
- Work Front
- Confluence
- Adobe Creative Cloud
- Cross functional collaboration and communication
- Strong analytical and project management skills
- HubSpot
Certification
- Green Belt, Yellow Belt & Six-Sigma
- Google Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sr Project Marketing Manager
The Hartford
01.2021 - Current
Marketing Operations Manager, Email and Web Ops
automotiveMastermind Inc.
01.2017 - 01.2020
Marketing Associate, Email Ops
eBay
01.2014 - 01.2015
Digital Account Director
Infogroup
01.2010 - 01.2014
Marketing Manager, Email
Marketing Technology Solutions
01.2009 - 01.2010
Account Director
Kobemail
01.2006 - 01.2009
Professional Digital Certification - Northwestern University - Kellogg School of Management
Diploma - Computer Application & Software Development
NIIT
Bachelor of Arts - Political Science
Delhi University
McKinsey Asian Leadership Training - Adaptability & Resilience, Problem Solving and Business Strategy
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