Natasha Collins
Nova,OH
Summary
Operations focused leader with experience in user experience strategy, eCommerce growth, and sales leadership, supporting customer engagement and conversion across digital channels. Proven at aligning cross functional teams through data analysis, process improvement, and performance reporting to drive measurable business outcomes.
Overview
15
15
years of professional experience
Work History
User Experience Strategist
Fastenal
03.2022 - Current
- Analyzed market trends and consumer behavior to inform strategic planning and decision-making.
- Analyzed user feedback to prioritize feature enhancements and address customer pain points.
- Facilitated stakeholder meetings to align on project goals and timelines.
- Conducted market research to identify trends and inform product strategy decisions.
- Spearheaded initiatives for evaluating new technologies, ensuring competitive advantage in a rapidly evolving market landscape.
- Resolved customer inquiries through multiple channels, ensuring timely and accurate responses.
- Documented customer interactions in CRM system, maintaining detailed records for future reference.
- Identified recurring issues and collaborated with product teams to implement effective solutions.
- Collaborated on successful trade show exhibits, showcasing services effectively to potential customers or employees.
- Developed and implemented marketing strategies to use for website enhancement launches, rebranding campaigns and promotions.
- Led initiatives to improve communication between departments regarding scheduling updates and changes.
- Consistently met deadlines by effectively allocating resources, tracking progress, and making necessary adjustments to schedules as needed.
- Developed and implemented website content strategies to enhance user engagement.
- Collaborated with design teams to ensure brand consistency across all digital platforms.
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Analyzed user behavior data via Google Analytics to make informed decisions on UX/UI adjustments for better overall usability.
- Established user performance framework tied to KPIs, improving visibility into engagement, retention, and conversation drivers.
ECommerce Sales Lead
Fastenal
08.2020 - 03.2022
- Achieved 19% sales growth through strategic planning and execution.
- Enhanced team performance with targeted training programs on product knowledge.
- Strengthened key account relationships with a proactive, hands-on management approach.
- Increased client revenue by identifying tailored solutions through detailed customer interviews.
- Delivered compelling presentations, fostering successful partnerships with over 10 top-tier clients.
- Drove eCommerce growth, boosting online conversion rates and average order values.
ECommerce Regional Sales Specialist
Fastenal
10.2017 - 08.2020
- Boosted customer satisfaction by 22% through genuine interactions.
- Transformed customer engagements into meaningful connections, fostering loyalty.
- Anticipated needs with innovative solutions, significantly reducing churn rates.
- Created memorable service experiences, enhancing long-term customer loyalty.
- Managed over 50 high-value accounts, personalizing strategies to build trust.
- Delivered impactful presentations that secured new client agreements.
Branch Sales Representative
Fastenal
03.2011 - 10.2017
- Cultivated strong customer relationships to enhance loyalty and drive repeat business.
- Analyzed sales data to identify trends and optimize product offerings.
- Streamlined sales processes, improving efficiency in customer interactions.
- Trained and mentored new staff on sales techniques and company policies.
Education
Bachelor of Science - Marketing
Ashland University
Ashland, OhioSkills
- Data analytics & Performance Reporting
- Brand strategy
- Customer segmentation
- Marketing planning
- Marketing campaign evaluation
- Decision-making
- Relationship building
- Cross-Functional Leadership
- Trained, coached on company solutions and goals
- SOP Development & Enforcement
- Lead Capture & Follow-up
- Coachable & Growth-Oriented
Timeline
User Experience Strategist
Fastenal
03.2022 - Current
ECommerce Sales Lead
Fastenal
08.2020 - 03.2022
ECommerce Regional Sales Specialist
Fastenal
10.2017 - 08.2020
Branch Sales Representative
Fastenal
03.2011 - 10.2017
Bachelor of Science - Marketing
Ashland University