Natasha Colyer
Summary
Highly skilled in managing multiple efforts simultaneously and prioritizing projects based on urgency and company needs. Experienced organizer with an eye for making unique, positive connections while interpreting data. Passionate team player engages target audiences to boost mutually beneficial partnerships and company profits.
Overview
8
8
years of professional experience
Work History
Sales & Marketing
Hazelnut Growers of Oregon
07.2022 - 10.2024
- Created and scheduled posts across all social channels, ensuring content consistency across multiple platforms
- Respond to comments, fostering online conversations, audience research, etc
- Conducted tests on post types to optimize engagement and click-through rates
- Utilized Google Analytics, Facebook insights, Instagram Insights, Hootsuite, Sprout Social, etc
- Collaborate with sales team on their marketing needs
- Manage set up and design of new packaging for new products
- Refresh packaging designs for existing products
- Manage new collateral creation and updating existing outdated collateral
- Assisted with retail rebrand launch
- Manage tradeshows and sponsorships
- Manage new items set up for dedicated eCommerce sales
Marketing Manager – Office Properties
Irvine Company
02.2020 - 06.2022
- Closely collaborate with Prospect Marketing team in developing, tracking and execution of broker and prospect-facing marketing tactics such as property collateral, in-suite banners, website updates, print and digital ads, etc, including copywriting
- Manage marketing efforts for Southern California portfolio
- Manage and perform all website updates on the back end in AEM
- Create articles in WordPress
- Manage deploying Broker of the Quarter for San Diego and Orange County
- Manage the temporary leasing signs in the Orange County, Silicon Valley, and San Diego Portfolio
- Provide content and creative direction to design agencies, in-house graphic designers, listing brokerages, and other consultants
- Manage billing, creation of PO's, and contracts
Marketing Retail Coordinator
Ariat International
11.2018 - 02.2020
- Assisted with design, production, and distribution of point-of-sale and promotional materials
- Managed promotions fulfillment, negotiate programs, review legal, and evaluate weekly reports
- Supported Retail Marketing Manager in design and production of custom and stock fixtures
- Help develop floorplans and graphics, order materials, labor and ensure on-time delivery for all assets
- Worked with Sales team partners to produce and distribute key account in-store materials according to account requirements and timeline
- Wrote creative briefs, established timelines, directed designers/agencies and route creative for approval
- Managed a million-dollar National Promotion successfully
- Created merchandising directives or renderings for each program to help guarantee proper placement and installation
- Oversaw 3rd Party installation and merchandising vendor
- Traveled to accounts and retail events to oversee on-site installation and merchandising
- Built a fixture database to track exactly what fixtures and graphics we have in all of our accounts with Ariat shops
- Managed and developed the marketing materials catalog and order forms for the Sales team to use
- Designed Merchandising Guide for 3rd party merchandising team to use while in-store to understand our Brand expectations
- Partnered with sourcing team to oversee inventory levels
- Collaborated with Sales team to build seasonal shop and fixture forecasts
- Worked with finance to review forecasts, re-order proposals, inventory levels, and quarterly reserves
- Monitored the progress of all jobs to ensure work is completed according to brand standards, on time, and within budget
Events Manager
Facebook
08.2017 - 11.2018
- Assessed each service request received, created tasks, and triages tasks to appropriate people via the Events Services tool
- Ensured that a balanced workload was triaged among technical staff, and notified technicians of high-priority tasks
- Managed client expectations and effectively communicates the Event Operations team's level of support
- Educated and coaches clients on Blue Jeans Network (BJN) procedures, processes, and capabilities
- Scheduled all newly created events on the shared A/V-Events calendar in Outlook
- Scheduled and managed all entries and updates on the technicians' calendars
- Maintained departmental workflow procedures and standard operating procedures
- Promoted from Coordinator to Lead after 6 months of employment
- Once promoted I managed 2 coordinators
- Worked with stakeholders on streamlining processes as the company continued to grow rapidly
- Hosted monthly meetings with our global A/V coordinator teams to ensure we were all aligned on any updated processes and our standards as an organization
- Helped coordinators reach their growth goals
- Worked with stakeholders when new event spaces were being planned to open to ensure we hired enough technicians to support the expected workload
- Worked with Mark Zuckerberg's EA to ensure all A/V expectations/needs were met before his event
Staffing Coordinator
Uber
02.2017 - 08.2017
- Administrative support to keep Uber's Service Desk team on track with growth goals
- Wrote staffing reports, tracked team performance data, and ensure all offices globally met headcount
- Spearhead global staffing coordination and manage the flow of candidates through interview loops
- Responsible for scheduling interviews and organizing interview feedback
- Collaborated with recruiters, hiring managers, office managers, and other stakeholders
- Act as a liaison between the Service Desk and other Tech Services teams including Corporate Networking and Physical Security
- Coordinate first-day details for new hires
- Coordinate first-week details for the new hires with the client
- Book domestic travel through Coupa
- Managed calendars
- Coordinated orientation with domestic and international new hires
- Created new processes to onboard new hires more efficiently
- Lead staffing-related meetings
- Opened requisitions in ICIMS
- Audited New Hire tracker, Quip, and Training tracker
- Ensure the candidate has a positive interview experience
Education
BA - Sociology
Azusa Pacific University
Azusa, CA12.2016
Skills
- Google & Microsoft Suite
- Social Media
- Project Management
- Brand Management
- Sales Support
- Marketing
- Staffing and Scheduling
- Business Administration
- Strategic Planning
- Personnel Management
- Salesforce tracking
- Sales presentation development
- Marketing collateral preparation
- Digital marketing channels
Timeline
Sales & Marketing
Hazelnut Growers of Oregon
07.2022 - 10.2024
Marketing Manager – Office Properties
Irvine Company
02.2020 - 06.2022
Marketing Retail Coordinator
Ariat International
11.2018 - 02.2020
Events Manager
Facebook
08.2017 - 11.2018
Staffing Coordinator
Uber
02.2017 - 08.2017
BA - Sociology
Azusa Pacific University
Similar Profiles
Alex GilbertAlex Gilbert
Farm Hand at Hazelnut GrowersFarm Hand at Hazelnut Growers
Lynn MedeoLynn Medeo
Farm Owner/Head Trainer at Hazelnut Farms IncorporatedFarm Owner/Head Trainer at Hazelnut Farms Incorporated
İdil Okumuşİdil Okumuş
Intern at Gürsoy Hazelnut CompanyIntern at Gürsoy Hazelnut Company