Natasha Flynn
MARIETTA,GA
Summary
Accomplished CRM leader with 12+ years of experience driving high-impact campaign strategies, accelerating growth, and scaling high-performing teams. Proven track record of delivering measurable business outcomes through data-informed decision-making, marketing automation, and cross-channel orchestration. Adept at building positive, accountable team cultures while solving complex challenges and aligning CRM initiatives with broader organizational goals. Known for maximizing team performance through strategic guidance, mentorship, and operational excellence.
Overview
12
12
years of professional experience
Work History
Sr. Manager, CRM
Babylist
Emeryville, CA
08.2022 - Current
- Scaled the CRM program from a single channel to six.
- Directed strategy and execution of an optimized Welcome Series, generating $7M in annual revenue.
- Collaborated with data team to establish foundational reporting infrastructure, implementing standardized UTMs and attribution models to enhance data clarity and support informed decision-making.
- Grew and led a high-performing CRM team from 1 to 6, significantly increasing operational efficiency and output.
- Honored for impactful coaching that elevated team performance and strengthened company culture.
- Developed and delivered three-year CRM strategic plans to executive leadership and board stakeholders.
- Developed and managed a dynamic CRM roadmap to align cross-functional initiatives and prioritize high-impact projects.
- Revitalized audience health through targeted deliverability strategies, shifting from unhealthy to best-in-class engagement.
- Owned and executed CRM strategy for affiliate placements, contributing an additional $8M in annual revenue.
Email Marketing Manager – Targeted Programs
American Cancer Society
Atlanta, GA
12.2021 - Current
- Oversee enterprise-wide strategy for all customer-facing email communications, ensuring alignment with brand and business goals.
- Deliver scalable solutions to internal teams, external partners, and cross-functional stakeholders to address technical and operational roadblocks.
- Provide expert guidance on marketing automation best practices to drive efficiency and effectiveness.
- Design and implement training programs for field representatives focused on email marketing execution and Salesforce Marketing Cloud proficiency.
- Collaborate with the Director on audience segmentation, list management, and compliance with CAN-SPAM and data privacy regulations.
- Proactively identify opportunities to streamline processes, reduce operational costs, and enhance internal team productivity.
Email Marketing Manager
IHG
Atlanta, GA
10.2019 - 12.2021
- Developed and launched global email campaigns driving $1.26B tagged revenue
- Identified opportunities for stakeholders to leverage data to drive decisions regarding targeting and testing
- Leveraged advance marketing capabilities including dynamic content, testing, live pricing, geo-targeting and personalization via Salesforce, Moveable Ink and Persado
- Delivered subject matter expertise to stakeholders and cross-functional teams
- Built and executed emails in 18 languages
- Studied and influenced customer behavior through reporting
- Troubleshoot Marketing Cloud email errors via investigation, amp script and HTML
Operations Manager
American Cancer Society
Atlanta, GA
03.2019 - 10.2019
- Identified bottlenecks in the marketing process and implemented remedies
- Worked alongside legal to identify potential compliance risk
- Ran and validated audience data lists and intakes to ensure data is correct and in compliance with privacy guidelines
- Resolved errors associated with Salesforce migration
Sr. Email Marketing Specialist
American Cancer Society
Atlanta, GA
11.2016 - 07.2019
- Delivered email consulting and advisement to local campaign managers across the United States, as well as key MSABC stakeholders
- Collaborated with creative team and assisted with content creation and copywriting
- Planned, led and executed local, divisional and national event email campaigns
- Educated and trained staff on email best practices and privacy guidelines
- Developed and maintained email calendar and communication plan
- Provided performance analysis reporting for all email campaigns
- Led cross-functional communication and strategies to drive efficiencies by improving internal production flow processes
- Utilized HTML to build and execute event email campaigns
- Monitored and supported the national email technical support mailbox
Email Marketing Specialist
Lowe’s Companies Inc.
Mooresville, NC
06.2013 - 09.2016
- Planned, led and executed promotional email campaigns 2 – 4 times each week to 10M + customers
- Led cross-functional teams in a high-paced, deadline driven environment to ensure successful execution and deployment
- Utilized Salesforce Marketing Cloud to research customer behavior
- Managed personal project traffic, and deadlines, through Robohead and Jira
- Reported weekly engagement metrics to internal and external stakeholders
- Conducted email and Salesforce training classes for leadership and partners
Education
Some College (No Degree) - Marketing
WESTERN GOVERNORS UNIVERSITY
Salt Lake City, UTSkills
- CRM Strategy
- Customer Journey Mapping
- Product Launch Management
- Campaign Development
- Marketing Automation
- Consulting
- Data Analysis
- Tools: Salesforce, Iterable, Mailchimp, Moveable Ink, Sigma, Persado
References
- Taylor Yurchuck, American Cancer Society, Director of CRM, 678-910-5679
- Rachel Meyers, Salesforce, Former Director of Product Marketing, 704-441-3405
- Mike Ryan, Lowe’s, Former Email Marketing Director, 704-956-7059
Accomplishments
- Founded and led a nonprofit organization (2005–2016) dedicated to creating opportunities and support systems for inner-city youth, demonstrating long-term commitment to community impact and leadership.
- Recipient of the prestigious High Five Award, recognized for exceeding revenue goals under challenging conditions while consistently fostering a positive, solutions-oriented attitude.
Timeline
Sr. Manager, CRM
Babylist
08.2022 - Current
Email Marketing Manager – Targeted Programs
American Cancer Society
12.2021 - Current
Email Marketing Manager
IHG
10.2019 - 12.2021
Operations Manager
American Cancer Society
03.2019 - 10.2019
Sr. Email Marketing Specialist
American Cancer Society
11.2016 - 07.2019
Email Marketing Specialist
Lowe’s Companies Inc.
06.2013 - 09.2016
Some College (No Degree) - Marketing
WESTERN GOVERNORS UNIVERSITY
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