Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Natasha Garreton

Summary

Former CEO of my own business and an expert in marketing, as well as social media. I am skilled in social media management, content creation, video/photo advertising, product development, and research. I am an enthusiastic worker who strives to consistently increase consumer engagement.

Overview

22
22
years of professional experience

Work History

CEO

Lumahai Swimwear
02.2014 - Current
  • Increased business profits by 72% by utilizing social media, influencers, and marketing campaigns
  • Increased website traffic through photography, editing and other artistic skills
  • Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development
  • Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies
  • Managed all aspects of manufacturing division, including production, circulation, marketing, advertising and new product development
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Aligned organizational objectives with company's mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.

Digital Marketing Strategist

BeeRoll
01.2019 - 06.2021
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Recruited influencers through data analyzation and led research projects in influencer marketing.
  • Boosted online engagement through web design as well as managing social media pages.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Created customized marketing materials to increase product awareness.

Co Creator

The 3 Tails
07.2011 - 08.2018
  • Determined ideal film locations, attained permits and planned shots. Assessed final products to check quality and consistency with creative vision
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives
  • Demonstrated ability to understand director's (myself and others) artistic vision and maintain alignment with vision throughout editing process
  • Aided in the script-writing process for the film on Netflix
  • Created photo/video content for social media and marketing campaigns

Co Founder

The Mermaid Foundation
07.2015 - 07.2016
  • Orchestrated positive media coverage and stakeholder relations as public face of The Mermaid Foundation
  • Created video/photo content for social media and marketing campaigns

Co Founder

The2tails
02.2012 - 07.2014
  • Produced and designed first ever costume
  • Created photo/video content for the website
  • Developed key operational initiatives to drive and maintain substantial business growth
  • Conducted target market research to scope out industry competition and identify advantageous trends

Education

Bachelor of Arts - Individualized

New York University
New York, NY
05.2022

Skills

  • Digital marketing
  • Influencer Marketing
  • Social media management
  • Business development
  • Brand development
  • Traditional marketing
  • Certified Content Marketer
  • Videography
  • Video editing
  • Digital design
  • Fashion photography
  • Digital photography
  • Business start up
  • Market research and analysis

Websites

Timeline

Digital Marketing Strategist

BeeRoll
01.2019 - 06.2021

Co Founder

The Mermaid Foundation
07.2015 - 07.2016

CEO

Lumahai Swimwear
02.2014 - Current

Co Founder

The2tails
02.2012 - 07.2014

Co Creator

The 3 Tails
07.2011 - 08.2018

Bachelor of Arts - Individualized

New York University

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Natasha Garreton