With nearly two decades of retail experience and a rich background working with cross-functional teams, I bring a wealth of knowledge and experience to the table. My journey in the industry includes roles with iconic brands like Apple and Tom Ford. From operations to sales, procurement to merchandising, training to infrastructure, I have had a hand in just about every aspect of what it takes to build and run a successful enterprise. Currently, I support Lakeshore Learning Materials, leading the development and communication efforts for over 60 stores across 29 states.
Manage and execute communication strategies for 60+ retail stores nationwide. Regularly analyze data and feedback in order to identify retail needs and fine tune messaging. Collaborate daily with cross-functional teams (Inventory, Accounting, Operations, HR, Marketing, etc.) to integrate retail's communication needs alongside the organization's larger operations and objectives. Played a key role in supporting the company through its first-ever ERP transition, overseeing system testing and evaluation. Managed the adoption and full rollout of a new sales training program, ensuring smooth implementation and user engagement across all locations. Evaluated and assisted in the implementation of a new communication and task management system to enhance operational efficiency.
Worked closely with multiple teams at all levels (warehouse, accounting, purchasing and fulfillment, marketing, store managers and associates etc.) to ensure we worked as efficiently as possible to exceed our customer's expectations and meet company performance goals and objectives. This paved the way for rapid company growth (3 to 23 locations within a 10-year window). Notable achievements include leading logistics and troubleshooting the operational challenges opening three locations in a new region, converting and re-branding the acquisition of two pre-existing businesses, improving and creating countless standard operating procedures and policies to minimize risk and increase efficiency, single handedly creating and implementing multiple company-wide training programs to increase staff knowledge and independently, creating and leading multiple teams through two separate ERP and POS system transitions.
Oversaw fast-paced front desk operations and client's needs as the first point of contact for the company's flagship location in Beverly Hills. Multitasking, quick problem-solving and stress management skills in this role were essential. Developed a wide network of connections that allowed the company to gain and maintain deep customer trust and loyalty. Remained nimble to adapt to the ongoing and frequently changing needs of the sales and management teams. Responsible for all establishment communication and the business's daily administrative tasks.
Developed and maintained comprehensive understanding of every single Apple product, service and those of our competitors to support sales and boost company metrics. Led seminars and educated customers on product features and benefits. Collaborated frequently with the business solutions and technical repair teams to identify and address customer needs. Worked with overnight stock and merchandising teams to meet inventory and display goals. Troubleshooted with customers daily to resolve technical or service questions and concerns.
Managed all communication, correspondence and scheduling for the owner. Consistently prepared and organized project materials and plans. Served as the 'eyes and ears' of the owner, connecting organizations and projects while improving daily operations for increased efficiency.