Summary
Overview
Work History
Education
Skills
Timeline
Generic
NATASHA HERRERA

NATASHA HERRERA

Chula Vista,CA

Summary

Accomplished and results-driven CEO with 20 years of leadership and client retention experience, playing a pivotal role in scaling fast-growing companies. A strategic thinker and proactive problem solver, with expertise in operations, consultative selling, and territory management, ensuring sustainable growth and expansion.

Overview

16
16
years of professional experience

Work History

CEO

Federal Cyber Systems LLC
11.2023 - Current

I developed a high-performance executive team to enhance productivity and efficiency, improved the organizational structure by reallocating resources and redefining roles, secured financing for critical projects through negotiation, and established new revenue streams by identifying market opportunities and launching innovative products or services.

COO

FIT Solutions
05.2018 - Current

Negotiated key partnerships with vendors, suppliers, and other stakeholders to enhance collaboration and resource allocation. Redesigned the organizational structure to optimize reporting lines and resource allocation. Spearheaded strategic planning initiatives aimed at long-term growth and profitability.

Implemented innovative solutions to drive continuous improvement in product quality and customer satisfaction. Championed change management initiatives to ensure smoother organizational transitions during periods of growth or restructuring. Drove process improvements across multiple business units, resulting in increased productivity levels.

REGIONAL SALES DIRECTOR

BRAZILIAN PROFESSIONALS LLC
01.2018 - Current
Increased market share by 338% by establishing more than 30 new accounts, earning a combined profit of over $60k in Q1. Monitored customer preferences to determine focus of sales efforts. Shared product knowledge with customers while making personal recommendations. Created and directed client training and education programs. Maintained friendly and professional customer interactions.

ACCOUNT MANAGER - NW|MW

JON RENAU | EASIHAIR
04.2016 - 01.2018
Led sales calls with team members to establish sales and customer retention goals. Shared product knowledge with customers while making personal recommendations. Surpassed annual quota by 10%.
Managed a portfolio of 189 accounts, which generated $1.1 million in revenue per year.

DIVISIONAL RETAIL MANAGER - YC|KIDSWEAR|TOPSHOP

NORDSTROM
10.2013 - 04.2016

Served as liaison between customers, store personnel and various store departments generating $42 million in volume. Built effective relationships with each store to develop superior customer satisfaction. Met and exceeded quarterly sales quotas by 3.5%. Ending fiscal year ranked #1 in peer group corporately.

REGIONAL MERCHANDISER

NORDSTROM
03.2008 - 11.2012
Successfully managed the activities of 400 plus team members in multiple locations covering Southern California, Utah, Nevada, and AZ. Developed, implemented and monitored programs to maximize customer satisfaction. Owned team productivity metrics. Provided detailed monthly departmental reports and updates to senior management.

Education

Associate of Science - Dental Hygiene

Southwestern College
Chula Vista, CA
05.2002

Skills

  • Fortune 500 background
  • Budget Control
  • Business Planning
  • Focused on customer satisfaction
  • Upselling and consultative selling
  • Resolution-oriented
  • Goal-oriented
  • Self Sufficient
  • Excellent communication skills
  • Exercises good judgment
  • Cross-cultural sales background
  • Detail-oriented
  • Analytical
  • POS systems knowledge
  • MS Office proficiency
  • Proficient in Excel

Timeline

CEO

Federal Cyber Systems LLC
11.2023 - Current

COO

FIT Solutions
05.2018 - Current

REGIONAL SALES DIRECTOR

BRAZILIAN PROFESSIONALS LLC
01.2018 - Current

ACCOUNT MANAGER - NW|MW

JON RENAU | EASIHAIR
04.2016 - 01.2018

DIVISIONAL RETAIL MANAGER - YC|KIDSWEAR|TOPSHOP

NORDSTROM
10.2013 - 04.2016

REGIONAL MERCHANDISER

NORDSTROM
03.2008 - 11.2012

Associate of Science - Dental Hygiene

Southwestern College
NATASHA HERRERA