Hi, I’m
Natasha Jasperson
St Louis,MO
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Flexible Marketing Copywriter ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.
Overview
13
years of professional experience
Work History
Vita Arte Amore
Marketing Copywriter
06.2020 - Current
Job overview
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Wrote social media outreach posts on both informational and promotional topics.
- Incorporated SEO keywords into copy to increase search result rankings, producing 25% traffic increase.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
- Authored online display ads, providing click conversion rates of 35%.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
Keenan Trial Institute
Marketing Director
01.2015 - 06.2020
Job overview
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Organized and executed robust, creative experiential marketing events.
- Consulted with product development teams to enhance products based on customer interest data.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Increased website traffic by average of 25% each month using cutting-edge inbound marketing techniques.
- Implemented marketing strategies which resulted in 40% growth of customer base.
- Prepared and executed outreach events with over 150 guests in attendance.
- Implemented successful marketing and promotional strategies worth over $1.2 million in yearly revenue.
- Generated 95% attendance rate for national executive seminar series for Populi LMS lead generation program.
GK Photography
Digital Media Production Studio Manager
09.2009 - 07.2014
Job overview
- Trained new employees on proper protocols and customer service standards.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.
- Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Education
Regent UniversityVirginia Beach, VA
Master of Arts from Journalism
09.2023
International Academy of Art And DesignTampa
Bachelor of Arts from Marketing
08.2012
University Overview
- 3.5 GPA
Gulf Coast State CollegePanama City, FL
Associate of Arts from Business Administration And Management
05.2007
Skills
- Associated Press (AP) Style
- Social Media Content
- Office Operations
- Clerical Support
- Campaign Implementation
- Content Development
- Social Media Platforms
- Content Strategy
- Consistent Brand Messaging
- Advertisement Development
- Short Stories
- Promotional Marketing and Advertising
- Quality Assessments
- Production Deadlines
- Copy Editing
- Print Collateral
- Unique Content Creation
- Project Proposals
- Project Management
- Publication Formatting
- Book Publishing
- Deadline Attainment
- Website Copy
- Quality Deliverables
- Creative Direction
- Copywriting
- Editing
- Storytelling
- Editing and Rewriting
- Manage Editing
- Web Page Creation and Editing
- Consult with Clients
- Associated Press (AP) Style
- Email Marketing
- Marketing Communications
- Current Trends
- Administrative Support
- Social Media Campaign
- Document and File Management
- Marketing Campaign Support
- Microsoft Office
- Blog Posts
- Writing Revision
- Product Research
- Public Relations Campaigns
- Precision and Accuracy
- Editorial Calendaring
- Concept Development
- Essay Writing
- Develop Advertising Campaigns
- Excellent Interpersonal Communication
- Social Media Content Writing
- Advertising Concepts
- Creative Development
- Video Conferencing Software
- Database Maintenance
- Video and Teleconferencing
- Material Revising
- Brand Consistency
- Email Communication
- Dependability and Cooperation
- Project Collaboration
Websites
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Marketing Copywriter
Vita Arte Amore
06.2020 - Current
Marketing Director
Keenan Trial Institute
01.2015 - 06.2020
Digital Media Production Studio Manager
GK Photography
09.2009 - 07.2014
Regent University
Master of Arts from Journalism
International Academy of Art And Design
Bachelor of Arts from Marketing
Gulf Coast State College
Associate of Arts from Business Administration And Management
Similar Profiles
JUSTIN BARBOTJUSTIN BARBOT
President of Sales at Vita Solutions – Vita Group – VitaTekPresident of Sales at Vita Solutions – Vita Group – VitaTek
Karla MirandaKarla Miranda
Server/Manager/Head Bartender at Amore Italian Restaurant and BarServer/Manager/Head Bartender at Amore Italian Restaurant and Bar
Jim VassilopoulosJim Vassilopoulos
Hire Car Driver at Amore LimousinesHire Car Driver at Amore Limousines
Devon ReeseDevon Reese
Front Desk Receptionist at Planet FitnessFront Desk Receptionist at Planet Fitness
Hannah SchmittHannah Schmitt
Community Resource Coordinator at Willows WayCommunity Resource Coordinator at Willows Way