Natasha King
Bear,DE
Summary
Dynamic and results-oriented social media marketer with over a decade of experience in enhancing brand presence and fostering audience engagement. Expertise in crafting compelling content strategies, managing both paid and organic campaigns, and leveraging data analytics for informed decision-making. Proven ability to collaborate effectively across teams, ensuring consistent messaging that aligns with brand identity. Committed to staying ahead of industry trends and platform innovations, consistently delivering fresh and impactful content.
Overview
11
11
years of professional experience
Work History
Content Specialist
QVC
08.2025 - Current
- Design and produce static ad creatives including photography and graphic design for Meta advertising campaigns.
- Create assets based on task assignments and notes in Airtable, ensuring each design aligns with campaign needs and brand guidelines.
- Partner closely with the marketing team to develop creative that supports campaign objectives and drives engagement on Meta platforms.
- Consistently meet fast-turnaround deadlines while maintaining accuracy, brand consistency, and visual appeal.
- Collaborated with cross-functional teams to ensure alignment on messaging and promotional campaigns.
- Stayed current on industry trends and competitor activity to inform content strategy decisions.
Digital Marketing Specialist
Simon Eye
04.2021 - 05.2025
- Social Strategy: Developed and executed multi-platform social media strategies across Facebook, Instagram, and LinkedIn for 15+ locations, driving a 5x increase in audience reach and engagement from 2021 to 2024.
- Content Calendars: Created and managed detailed, platform-specific content calendars across Facebook, Instagram, and LinkedIn, coordinating posts with promotions, events, and patient education campaigns to ensure consistent messaging.
- Content creation: Produced original photo and video assets, authored engaging social media copy, and maintained a consistent brand voice across all social media channels, utilizing SEO best practices.
- Community Management: Managed daily community engagement by monitoring and responding to comments and messages, fostering positive patient relationships, and brand loyalty.
- Paid Campaigns: Directed paid social media campaigns using Google, Meta Ads Manager, and native platforms, increasing impressions from 2.6M to 12.5M annually over a 3-year period; improved CPC and acquisition cost through ongoing A/B testing and optimization.
- Budget Management: Oversaw the annual paid social media budget, establishing a regular cadence for boosting organic content, and optimizing campaign performance to maximize reach and ROI across platforms.
- Performance Reporting: Delivered detailed performance reports using Google Analytics, Facebook Insights, and ActiveCampaign, providing actionable insights, and regular updates to leadership and key stakeholders.
- Agency Collaboration: Partnered with external agencies on website development, SEO strategy, and programmatic advertising to enhance digital presence, and support paid media efforts.
Social Media & Marketing Manager
Pavo Textiles
01.2015 - 04.2021
- Social Strategy: Led social media content strategy and execution across Instagram, YouTube, Facebook, and other channels, growing audience engagement through creative, organic, and paid campaigns.
- Content Calendars: Developed and maintained monthly content calendars, synchronized with product launches, influencer collaborations, and seasonal promotions.
- Content Creation: Created original branded visuals, graphics, and short-form video content to support brand storytelling and campaign goals.
- Community Manager: Monitored and responded to comments and messages daily on Facebook and Instagram to reinforce brand loyalty and maintain positive customer relationships.
- Trend Adaptation: Kept pace with social platform updates and viral trends, adapting the content strategy to maintain relevance and maximize engagement.
- Performance Analysis: Analyzed social media metrics using Facebook Insights and Google Analytics to identify high-performing content, and optimize future campaigns.
- Team Leadership: Managed and mentored a team of 10-15 brand educators, providing training and guidance on social media best practices to effectively promote brand awareness and engagement.
Education
MFA - Photography
Academy of Art University
San Francisco, CABA - Advertising Journalism
University of South Carolina
Columbia, SCSkills
- Social media management
- Social media management
- Strategic analysis
- Social media content creation
- LinkedIn management
- YouTube channel management
- Google Business management
- Data analysis using Google Analytics
- WordPress management
- Proficient in Meta Ads Manager
- Proficient in Adobe Creative Suite
- Proficient in CMS tools
- Customer relationship management software
- Search engine optimization
- Skilled in ActiveCampaign email marketing
- Email marketing expertise
- Digital design expertise
Timeline
Content Specialist
QVC
08.2025 - Current
Digital Marketing Specialist
Simon Eye
04.2021 - 05.2025
Social Media & Marketing Manager
Pavo Textiles
01.2015 - 04.2021
BA - Advertising Journalism
University of South Carolina
MFA - Photography
Academy of Art University