Adobe Creative Cloud
Years of marketing experience
Natasha Marron
Marketing Professional
Austin,TX
Summary
Innovative Marketing leader with eight+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
8
2
2
Languages
4
4
years of post-secondary education
Work History
Marketing Campaign Manager
Terminal
San Francisco, CA
06.2022 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Drove marketing efforts by orchestrating virtual fireside chat series with international executive level speakers that exceeded attendance goals and drove MQL conversions
- Spearheaded nurture drip campaigns via Pardot and Salesforce platforms
- Put together company podcast and created copy and promotional materials for podcast advertising
- Expert in audience segmentation
Marketing Manager
VPLS
Los Angeles, CA
03.2020 - 06.2022
- Managed full-scale B2B marketing effort from lead generation to sales enablement
- Reported directly to COO and President
- Enacted marketing automation and led nurture campaigns to develop brand trust and lead conversion
- Established professional market partner relationships with industry partners across relevant sectors and collaborated on campaigns in form of live events, virtual events, and nurture campaigns
- Managed and worked within annual department budget and network partner budgets for lead generation
- Manage SEO agency efforts and deliverability
- Lead internal and live market partner events in physical and virtual environments to drive leads for various Value Added Retailer software and services
- Exceeded lead generation targets for events and nurture campaigns
- Implemented automated project management system for Marketing department
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
- Increased sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach
Executive Marketing Assistant
Nano Banc
Irvine, CA
05.2018 - 03.2020
- Responsible for creating and curating high-quality, on-brand sales content for organic channels for three branches at tech-forward bank for high net worth customers
- Reported directly to President
- Created and managed style guide for all marketing and sales collateral
- Conducted market research for relevant trade shows to build brand awareness
- Implemented marketing and administrative processes company-wide across 3 bank branches in Southern California region
- Gained valuable insight into inner workings of organization from start-up to corporate company and how marketing plays vital role into big picture
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
- Updated spreadsheets with statistical, financial and non-financial information
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals
- Used lead generation software to create organized lists of prospective customers
Education
Bachelor of Science - Psychology, Philosophy
University of Georgia
Athens, Georgia 09.2011 - 05.2015
Skills
Target Audience Segmentation, Marketing Automation, Client BaseWebsite Management, Market Analysis, Website Design, Sales Channels, VideoProduction, Data Analysis, Copywriting, and Content Creation, SEO/SEM, SocialMedia Management, Media Buying (podcasts, radio, Facebook Ads, LinkedIn Ads)PERSONAL: Flexibility, Intuition, Emotional intelligence, Collaboration, CuriosityLeadership, Project Management, Integrity, Ownership
Campaign management
Public and Media Relations
Marketing and advertising
Brand development
Software
Salesforce
Marketo
Pardot
Excel
ClickUp
Asana
HubSpot
Google Analytics
Looker
Klaviyo
Adobe Premier
WordPress
Wix
Timeline
Marketing Campaign Manager
Terminal
06.2022 - Current
Marketing Manager
VPLS
03.2020 - 06.2022
Executive Marketing Assistant
Nano Banc
05.2018 - 03.2020
Bachelor of Science - Psychology, Philosophy
University of Georgia
09.2011 - 05.2015