Summary
Overview
Work History
Education
Skills
Timeline
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Natasha Marshall

Portland,OR

Summary

Experienced Store Manager with a strong track record of leading high-volume, multi-department stores across apparel, cosmetics, shoes, and tech. Skilled in driving sales growth, optimizing inventory, and executing strategic merchandising to enhance customer experience. Recognized for building and developing high-performing teams, leading successful store openings, and implementing process improvements that increase efficiency and engagement. Dedicated to maintaining operational excellence and fostering a collaborative, customer-focused store environment.

Overview

25
25
years of professional experience

Work History

Store Manager

Dick Sporting Goods
08.2022 - 06.2024
  • Strategic Leadership & Team Development: Led a high-volume store, recruiting, training, and mentoring a team of 100-150 employees, focused on delivering except ional customer experiences and consistently achieving store targets. Established a comprehensive planning routine for the leadership team that included training and development, succession planning, feedback cycles, and staff scheduling.
  • Planning & Operational Efficiency: Introduced a structured planning routine that optimized leadership workflows, allowing for proactive planning around staffing needs, workload distribution, and team training. This initiative ensured operational consistency, improved productivity, and fostered a strong culture of accountability within the management team.
  • Sales Growth & Performance Metrics: Designed and implemented sales strategies that contributed to substantial revenue growth. Monitored and analyzed key performance metrics to identify opportunities, driving profitability and elevating the store's competitive position in the region.
  • Customer-Centric Environment: Maintained a welcoming, customer-focused environment by upholding high brand standards in product presentation, cleanliness, and customer service, fostering customer loyalty and positive in-store experiences.
  • Key Achievements: Achieved consistent sales and operational targets through strategic planning, enhanced leadership team routines, and process optimization, establishing the flagship store as a top-performing location in the district.

Store Director

Zara
03.2019 - 02.2020
  • High-Volume Operations Management: Directed operations for a $15 million flagship store, leading a team of 50-80 employees. Ensured efficiency in a fast-paced retail environment,
  • Team Leadership & Development: Recruited, onboarded, and developed a large team, implementing training programs that emphasized customer service, merchandising, and operational excellence.
  • Sales Growth & Strategy Execution: Consistently met or exceeded revenue targets by executing strategic sales initiatives, leveraging sales data and current fashion trends to optimize product placement and drive customer engagement.
  • Visual Merchandising & Brand Consistency: Collaborated with visual teams to uphold Zara’s global merchandising standards, ensuring effective presentation of trends and new collections to maximize appeal and maintain fast inventory turnover.
  • Key Achievements: Enhanced store performance by increasing sales and improving turnover rates, setting the Portland flagship as a top performer in Zara’s regional portfolio through strategic team management and operational excellence.

Executive Team Leader, Softlines

Target
04.2018 - 03.2019
  • Department Management & Merchandising: Oversaw merchandising for Softlines, Cosmetics, and Tech, ensuring timely product setup, replenishment, and maintenance to meet customer demand and uphold Target’s visual standards. Drove impactful product displays to maximize visibility and appeal.
  • Inventory Control & Product Flow: Managed inventory processes from receiving to on-shelf availability, coordinating with backroom teams to streamline stock replenishment and maintain high product availability across departments.
  • Visual Standards & Brand Alignment: Maintained consistent, engaging visual presentation across departments, frequently refreshing displays for seasonal promotions and high-priority products to drive sales and align with Target’s brand image.
  • Sales Growth & Customer Experience: Contributed to sales targets by implementing strategic product placements and high-impact displays, enhancing the customer shopping experience and boosting engagement in key departments.
  • Leadership & Team Development: Trained and mentored team members on merchandising and replenishment protocols,and operational efficiency.
  • Key Achievements: Increased product availability and reduced stockouts, achieving improved customer satisfaction and higher sales in Softlines, Cosmetics, and Tech, significantly contributing to store goals.

Store Manager

H&M
07.2010 - 02.2018
  • Expansion Leadership & Store Openings: Led planning, staffing, and setup for four new store openings, developing detailed templates that became the standard for future H&M launches. Executed each launch on schedule, aligning operations with H&M’s fast-paced, trend-driven model.
  • Team Development, Succession Planning & Collaborative Culture: Built a high-performing, inclusive team, promoting four team members to Store Manager roles and advancing others into key leadership positions, including Store Planner at corporate and District Manager. Created a collaborative environment where every team member had a voice, leading to innovative efficiency improvements sourced directly from team feedback.
  • Employee Satisfaction & Workplace Culture: Fostered a supportive and growth-oriented workplace, achieving a 95% satisfaction score in the Great Place to Work survey and consistently maintaining scores above 85%, underscoring a positive work culture focused on recognition, communication, and collaboration.
  • Continuous Efficiency Improvement: Championed a collaborative approach to operations, encouraging team input for process improvements. Implemented best practices shared by team members, leading to significant gains in efficiency and setting a benchmark for district-wide operational excellence.
  • High-Volume Sales & Inventory Optimization: Utilized data-driven strategies to align inventory levels with demand, supporting H&M’s high-turnover model. Ensured high product availability, contributing to increased sales and elevated customer satisfaction.
  • Visual Merchandising & Brand Consistency: Maintained H&M’s visual standards through trend-focused displays that reinforced brand loyalty and enhanced the shopping experience in a flagship environment.
  • Key Achievements: Exceeded sales, recruitment, and efficiency targets, enhanced district expansion efforts with standardized planning templates, and established the store as a top performer through a culture of collaboration, continuous improvement, and employee empowerment.

Merchandise Manager

Macys
03.2009 - 06.2010
  • Operational Oversight: Directed all store operational functions for softlines: merchandising, receiving/ processing, replenishment, pricing, signing. mark out of stock, visual directions and physical inventory.
  • Visual Merchandising and Display: Planned and executed visual presentation and merchandising direction by FOB.
  • Inventory Management and Physical Inventory: Managed inventory planning and conducted physical inventory processes, focusing on accurate stock levels, minimizing shrinkage to improve operational efficiency.
  • Stock Level Analysis and reporting: Conducted weekly in-dept stock level and business trend analysis to assess inventory needs. Prepared detailed business reports to communicate findings and recommendations to district and buying office. Collaborated with buying teams to address overstock and shortages, supporting strategic adjustments aligned with sales trends and customer demand.
  • Key Achievements: Increased inventory accuracy and reduced stockouts by collaborating with buying teams on stock adjustments, drove sales growth by improving processing and merchandising/ replenishment efficiency.

Merchandise Manager

Macy's
03.2006 - 02.2009
  • High Volume Leadership:: Managed Apparel, Shoes, Cosmetics and Accessories departments with $32 million in annual sales, Overseeing operations in one of Macy's highest grossing stores
  • Operational Efficiency: Led receiving, signing and merchandising teams to streamline inventory flow, ensure pricing accuracy and execute timely markdowns, supporting seamless operations across high traffic departments.
  • Strategic Merchandising: Led Visual/ Merchandising team to high level standards in display/merchandising to maximize product visibility and customer engagement.
  • Key Achievements: Consistently exceeding operational workload and sales targets through detailed planning and aligning inventory with demand, enhancing merchandising presentations and delivering a high level customer satisfaction in a high traffic flagship setting.

Group Sales Manager, Women's Apparel, Lingerie

Macy's
04.2004 - 03.2006
  • Sales Leadership & Strategy: Led the Women’s RTW and Lingerie departments with an annual sales volume of $12 million, developing and executing sales strategies that consistently met or exceeded revenue goals. Monitored performance metrics and adjusted tactics based on seasonal trends and customer demand.
  • Team Development & Performance Management: Recruited, trained, and managed a dedicated team of 35 associates, focusing on high standards in customer service and product knowledge. Conducted ongoing coaching and development to enhance sales skills, supporting a customer-centric and performance-driven culture.
  • Inventory & Merchandise Planning: Collaborated with inventory and buying teams to align stock levels with customer demand, optimizing inventory turnover and minimizing markdowns. Ensured product availability to support sales growth, while managing stock efficiently to maximize profitability.

Group Sales Manager, Kids and Juniors

Macy's
03.2002 - 04.2004
  • Sales Leadership & Strategy: Led the Women’s RTW and Lingerie departments with an annual sales volume of $10 million, developing and executing sales strategies that consistently met or exceeded revenue goals. Monitored performance metrics and adjusted tactics based on seasonal trends and customer demand.
  • Team Development & Performance Management: Recruited, trained, and managed a dedicated team of 35 associates, focusing on high standards in customer service and product knowledge. Conducted ongoing coaching and development to enhance sales skills, supporting a customer-centric and performance-driven culture.
  • Inventory & Merchandise Planning: Collaborated with inventory and buying teams to align stock levels with customer demand, optimizing inventory turnover and minimizing markdowns. Ensured product availability to support sales growth, while managing stock efficiently to maximize profitability.

Group Sales Manager, Womens Apparel

Macy's
01.1999 - 03.2002
  • Sales & Credit Performance: Led the $6 million Women’s Apparel department, consistently exceeding sales and credit goals. Recognized as top credit performance manager (2000–2002) and awarded Manager of the Year in 2001 for outstanding results.
  • Team Development: Recruited, trained, and motivated a high-performing team, focusing on product knowledge, customer service, and sales techniques to drive department success.
  • Inventory & Merchandising: Optimized inventory levels and executed visually engaging displays aligned with brand standards, enhancing customer experience and sales.
  • Customer Experience: Maintained a customer-centric environment, quickly resolving issues to boost satisfaction and build loyalty.
  • Key Achievements: Exceeded credit targets, earned top performance recognition, and strengthened customer engagement through strategic leadership and operational excellence.

Education

Associate of Arts - Business

Lund University
Lund, Sweden

Bachelor of Arts - Fashion Marketing

AIU
Los Angeles
05-2000

Skills

  • Customer Service
  • Customer Relations
  • Store operations
  • Problem-Solving
  • Training and mentoring
  • Team leadership and coaching
  • Recruitment and hiring
  • Team Building and Leadership

Timeline

Store Manager

Dick Sporting Goods
08.2022 - 06.2024

Store Director

Zara
03.2019 - 02.2020

Executive Team Leader, Softlines

Target
04.2018 - 03.2019

Store Manager

H&M
07.2010 - 02.2018

Merchandise Manager

Macys
03.2009 - 06.2010

Merchandise Manager

Macy's
03.2006 - 02.2009

Group Sales Manager, Women's Apparel, Lingerie

Macy's
04.2004 - 03.2006

Group Sales Manager, Kids and Juniors

Macy's
03.2002 - 04.2004

Group Sales Manager, Womens Apparel

Macy's
01.1999 - 03.2002

Associate of Arts - Business

Lund University

Bachelor of Arts - Fashion Marketing

AIU

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Natasha Marshall