Natasha Rahim

• Led the development and execution of integrated marketing strategies across Makeup, Skincare, and Fragrance, aligning brand objectives across B&M, digital, PR, media, and education.
• Acted as a key liaison for public relations initiatives, organizing impactful events including a Masterclass with Makeup Creative Director Violette for the successful launch of the Rouge G Lipstick collection, achieving a 74% increase in sales post-launch.
• Developed and delivered analyses for quarterly business reviews and market meetings, providing strategic insights that enhanced brand engagement and customer loyalty.
• Spearheaded campaign execution from briefing to implementation, managing timelines and cross-team coordination for multi-channel activations using project management tools such as Monday, PowerPoint, and Excel.
• Curated assortment strategies for product launches, optimizing hero SKU focus and product mix to maximize sell-through, employing competitive insights to continually refine campaign effectiveness.

• Managed end-to-end event production for high-profile pop-ups, backstage activations, and ambassador engagements, ensuring seamless execution
• Spearheaded the planning and execution of a two-week fragrance pop-up in Los Angeles, generating $8M in revenue
• Led sample forecasting for press, influencer, and VIP relations, ensuring top-tier media placement
• Created weekly press reports and event recaps, presenting key insights to internal and external stakeholders
• Executed editorial and influencer mailers for major product launches across makeup, skincare, and fragrance, fostering brand loyalty and awareness

• Assisted in the planning and execution of premium brand experiences and retail activations.

• Managed event production needs, including vendor relations, event timelines, and influencer outreach.

• Used Cision to track relevant press coverage and develop reports for internal teams.

• Researched beauty industry trends to inform pitch ideas and social media strategies.

• Secured blue check-mark verification on Instagram, enhancing brand credibility.

• Led event planning for national training conferences in New York, Los Angeles, and Miami.

• Executed weekly e-blasts, campaigns, and newsletters using Adobe Illustrator, engaging key audiences.

• Increased Instagram engagement by 20% and followers by 50% in five months through strategic content creation.