Natasha Roy
Atlanta,GA
Summary
Results-driven analyst with a passion for innovative strategies in online customer experience. Excels in driving engagement, problem solving, and effective communication. Experienced in leveraging competitive benchmarking to drive improvements to the customer experience. Demonstrated strengths in producing solutions in high paced, complex situations that lead to competitive market advantage. Seeking to contribute analytical skills and strategic thinking to a dynamic team committed to leading online retail innovation.
Overview
5
5
years of professional experience
Work History
Contractor, Category Experience Events & Audiences
Home Depot
08.2021 - 07.2022
- Manage online event strategy, execution, testing, and reporting for Homedepot.com.
- Execute content placement and visualize customer journey for HD Home events.
- Collaborate with merchants and creative teams to strategize on optimal experience for HD Home events.
- Analyze previous event post-mortems, heat maps, A/B testing, traffic, bounce rate, and sales metrics to inform page/nodule strategy.
- Utilize heroes, banners, marketing pods, and widgets to guide customers to products and promote sales.
- Communicate event performance, road blocks, strategy changes, merchant priorities, and KPIs with key stakeholders.
- Innovate event process for HD Home events to ensure smooth execution of key deliverables.
- Conduct reporting on event performance in order to provide insights and recommendations.
Marketing Brand Manager & Strategist
Kids 'R' Kids Learning Academies
08.2018 - 08.2021
- Established and oversaw new brand identity for Kids ‘R’ Kids Learning Academies, including implementation across 170+ locations.
- Collaborated with external marketing teams to establish overall campaign objectives, define project goals, and identify channels and strategy.
- Provided website maintenance and updates for 170+ locations and corporate using WP Engine (WordPress Multisite).
- Strategized with external marketing teams on web and social media content and monitored engagement, web traffic, and leads.
- Collaborated with external marketing teams on ad creation, targeting, A/B testing, and conversion tracking.
- Managed communications and reporting to key stakeholders.
Executive Assistant to Chief Creative Officer
Kids 'R' Kids Learning Academies
05.2017 - 08.2018
- Researched industry trends and evaluated competitive services.
- Developed annual marketing calendar.
- Created content for web, digital, social, and print materials.
Education
BBA - Marketing
University of Georgia
Athens, GA12.2015
Skills
- Data Visualization & Reporting
- Content Optimization
- Customer Experience Optimization
- Strategy Implementation
- Collaboration
- Problem Solving
- Cross Functional Teamwork
- Microsoft Office Suite
- Adobe Analytics
- Contentful
- Smartsheets
- Quantum Metrics
Timeline
Contractor, Category Experience Events & Audiences
Home Depot
08.2021 - 07.2022
Marketing Brand Manager & Strategist
Kids 'R' Kids Learning Academies
08.2018 - 08.2021
Executive Assistant to Chief Creative Officer
Kids 'R' Kids Learning Academies
05.2017 - 08.2018
BBA - Marketing
University of Georgia
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