Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic

Natatyana Conner

Sodus,NY

Summary

I enjoy promoting brands; however, I wouldn’t say I like self- promotion. So, I’d like to summarize who I am and what I do quickly.

1. I have worked in various sectors and have loved every one of them.

2. While unsure whether to pursue a career in nursing, I was accepted, but soon after, I didn’t feel complete. At that point, my pastime of photography and storytelling was my true calling.

3. A few years later, I went to Buffalo State College and graduated with a degree in media production. For the third time, being engaged in campus culture actually set the tone for what I truly wanted out of life. I participated in four significant productions in collaboration with the Burchfield Penney Art Center, the Buffalo Broadcasters Association, Buffalo Portraits, and the Othello production by the Buffalo State Theater Department & Casting Hall.

4. I have a learning addiction. Everything about learning new topics and using them in the discussion, or having a company in the field start the conversation, excites me.

5. I’ll sum up my job like this. I encourage brand appreciation among my audience, support businesses in reaching new clients, and establish a trusting rapport with customers to grow their brands. Period!

Overview

9
9
years of professional experience
1
1
Certification

Work History

Marketing and Communications Coordinator

The Arc Wayne
Newark, NY
03.2022 - Current
  • Pulling reports and compiling results of marketing campaigns, tactics, and programs to various internal and external audiences
  • Building and maintaining feedback loops informed by insights enables the program to improve and optimize
  • Coordinate social media posts & content - Ensure Brand Cohesion and provide Quality Management: including review of deliverables, project plans, and communications - Complete administrative marketing tasks as needed
  • Including, but not limited to, Adobe InDesign, company marketing literature, etc
  • Proofread and copy edit various newsletters, internal campaigns, and other written documents
  • Gather information and write copy for use in marketing efforts - Work with key internal role-players to brainstorm content ideas aligned with the team’s strategy and support of internal programs and initiatives
  • Social media and digital marketing for five departments within the agency
  • Monitor engagement and seize opportunities for optimization and growth
  • Respond to comments, when appropriate, to create positive communities
  • Keep organized with a content calendar
  • Maintain knowledge of the digital data landscape and evolving policies that impact the business - Support A/B website testing through platforms
  • Defined and utilized data-driven approach to measuring impact of marketing programs.
  • Assisted with communication strategies and implemented tactics to support business objectives.
  • Conducted competitive research and analysis to support strategic marketing initiatives.
  • Culture Committee Member - Safe Spaces Committee Member/Trainer - Strategic Planning for DEI/Marketing Plan

Woodworker & Marketing Assistant

Shop 1 Fabrication & Furnishings
Sodus Point, NY
03.2021 - 01.2023
  • Built custom cabinetry, framing, drawers, cutting boards, tables, and other wood projects from start to finish, ensuring that all company procedures were followed
  • Operated various professional equipment and tools, for example, shapers, drills, saws, etc
  • Provided design consultations, prepared cost estimates, and updated the company website when needed
  • Sales, retail & customer service
  • Collaborated with colleagues and worked in a deadline-driven atmosphere (completed all projects within a budget and in a timely manner)
  • Maintained CRM system and marketing automation tools to keep data up-to-date.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.
  • Evaluated digital presence by product, service or brand to help define digital strategies.
  • Updated web pages and social media profiles to reflect proactive strategies and engage customers.

Teacher Assistant

Our Lady of Mercy School for Young Women
Rochester, NY
12.2020 - 02.2021
  • Assist in developing lesson plans based on state requirements and the specific needs of each child
  • Collaborate with teachers to monitor the development of each child
  • Protected confidential information related to staff and families.
  • Understand the teacher's routine when it comes to delivering a lesson plan and running the class in the event that the teacher is absent on a particular day
  • Assisted teacher with enrichment activities, correcting papers or supervising classroom to foster positive learning environment
  • Remained calm and patient in student interactions to support individual growth and development.
  • Engaged students through lecture and discussion, increasing classroom interaction to build inclusive learning environment.
  • Prepared and graded subject tests for students.

Production Assistant

Buffalo State College
Buffalo, NY
09.2019 - 05.2020
  • In partnership with three professors and two other students, we produced a pilot series, "Buffalo Portraits," where we focused on Arthur O. Eve
  • Prepared sets by transporting equipment and supplies to location and positioning people and props.
  • Assisted during video shoots by confirming sound quality and adjusting lighting.
  • Wrote and pitched ideas, conducted research, logged footage, and actively participated in weekly meetings
  • Assembled footage into string outs, rough and final cuts.
  • Archived and logged all shot footage in established video database.
  • Reviewed and evaluated materials using book reviews and audio-visual and electronic resources.

Media Specialist

Buffalo State College
Buffalo, NY
08.2018 - 05.2020
  • In the Equipment Room for Buffalo State College’s
  • Communications Department, I was responsible for handling check-outs and returns of camera, audio, lighting and various other equipment to and from students
  • I also ran errands, made copies and other miscellaneous tasks as needed.
  • Answered incoming phone calls to address questions or transfer to appropriate staff members.
  • Used lectures, discussions, or supervised role-playing methods to present subject matter to students under direction and guidance of teachers.
  • Assisted faculty members or staff with video editing for class lectures.
  • Set up and assisted with audiovisual equipment operation.

Communication Intern

Squeaky Wheel Film & Media Art Center
Buffalo, NY
01.2020 - 03.2020
  • Supported marketing communications projects designed to build the awareness of Squeaky Wheel
  • Assisted in the development and execution of marketing activities, social media analyses, and social media pages including Facebook and Instagram.
  • Collaborated with PR team to drive successful launches, announcements and other awareness opportunities.
  • Drafted social media posts and created videos with eye for viral content strategies.
  • Supported team members with stocked supplies, well-maintained office equipment and company events.
  • Generated high-level reporting and leveraged data and insights to drive traffic and engagement.
  • Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.

Certified Nursing Assistant

The Maplewood
Webster, New York
10.2017 - 06.2018
  • Assisted residents with activities of daily living including helping with meals, transferring using assistive devices, bathing, dressing, and grooming
  • Preserved patient dignity and minimize discomfort while carrying out duties such as bedpan changes, diapering, emptying drainage bags and bathing.
  • Assisted patients with shaving, bathing and oral hygiene to promote healthy habits and overall wellness.
  • Turned and repositioned residents using proper body mechanics to prevent pressure ulcers.
  • Helped residents walk with or without self-help devices.
  • Maintained accurate, timely flow of information by completing thorough patient records and updating healthcare team on patient status.
  • Assisted residents in preparing for activities and social programs.

Medical Logistician

New York Army National Guard, Buffalo/Niagara
Buffalo, NY
04.2014 - 03.2017
  • Oversaw delivery, packaging and shipment for material transitioning from warehouse to customer location.
  • Managed accurate inventory counts in internal supply chain systems.
  • Reconciled invoices with service requests and inventory verification.
  • Managed paperwork and necessary information required for client shipments.
  • Prioritized work based on business demands and freight delivery times.
  • Logged, processed and followed up on merchandise authorization shipments in databases.
  • Maintained and updated systems to drive communication with internal and external customers.

Education

Bachelor of Arts - Media Production

State University of New York College
Buffalo, NY
05.2020

Associate of Arts - Liberal Arts And Sciences

Finger Lakes Community College
Canandaigua, NY
01.2016

Skills

  • Verbal and Written Communication
  • Marketing Collateral Creation
  • Digital Marketing
  • Market Research Analysis
  • Strategic Marketing
  • Time Management
  • Detail-Oriented
  • Writing Press Releases
  • Deadline Driven
  • Project Management

Certification

IDI Qualified Administrator Content Creation: Strategy and Tools Natatyana Conner Communications & Marketing Coordinator at The Arc Wayne Sodus, New York, United States

Timeline

Marketing and Communications Coordinator

The Arc Wayne
03.2022 - Current

Woodworker & Marketing Assistant

Shop 1 Fabrication & Furnishings
03.2021 - 01.2023

Teacher Assistant

Our Lady of Mercy School for Young Women
12.2020 - 02.2021

Communication Intern

Squeaky Wheel Film & Media Art Center
01.2020 - 03.2020

Production Assistant

Buffalo State College
09.2019 - 05.2020

Media Specialist

Buffalo State College
08.2018 - 05.2020

Certified Nursing Assistant

The Maplewood
10.2017 - 06.2018

Medical Logistician

New York Army National Guard, Buffalo/Niagara
04.2014 - 03.2017

Bachelor of Arts - Media Production

State University of New York College

Associate of Arts - Liberal Arts And Sciences

Finger Lakes Community College
Natatyana Conner