Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic
Nate Harris

Nate Harris

Digital Marketing Professional
Atlanta,GA

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

11
11
years of professional experience

Work History

Sr. Digital Marketing Manager

Accenture
Atlanta, GA
11.2019 - 01.2022
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Consulted with company officials, sales departments, and advertising agencies to developed promotional plans.
  • Delivered advertising and illustration proofs to stakeholders for approval.
  • Determined advertising medium to be used, and prepared sample advertisements within the selected medium for presentation to sales and other stakeholders.
  • Identified new advertising markets, and propose products to satisfy stakeholders needs and suggest available options for advertisement as well as creative.
  • Obtained and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and provide the appropriate recommendations.
  • Prepared and delivered sales presentations to new and existing sales clients to provide new advertising programs, and to protect and avoid increases in existing advertising spend.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media with internal/external agency staff.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns. Used software tools including: Omniture, Photoshop, Google AdWords including analysis of digital campaign results.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement. Spearheaded client meetings when needed to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Outlined omnichannel channel goals across brands and digital platforms for store systems, web, mobile and marketing systems.
  • Verified client messages were answered within 8 hours to establish quick and effective issue resolution.

Social Media Marketing Manager

Wunderman Thompson
Buckhead, GA
08.2017 - 11.2019
  • Lead social content contributor responsible for developing and implementing corporate comms and campaign marketing strategies in health and public service sectors with progressive paid and organic tactics.
  • Increased profit margins by 60% through maximizing team/agency offerings.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Delivering creative approaches to discover content of high value for delivery to our clients and their audiences.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
  • Responded to opportunities and problems with creative ideas and solutions
  • Coordinated and participated in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
  • Conducted daily updates to social media profiles to boost company online presence.
  • Planned and instituted social media marketing plans for Mayo Clinic, Department of Veteran Affairs, General Atomics, Northrop Grumman, Mitsubishi and many others.
  • Monitored online presence of company's brand to engage with users and strengthen content engagement.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Analyzed and reported social media and online marketing campaign results.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Created videos and managed YouTube channel to strengthen company reputation.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
  • Applied customer feedback to develop process improvements and support long-term business needs.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Compiled data highlighting key metrics to report information, determine trends and identify methods for improving store results.
  • Selected, acquire, and maintained programs, music, films, and other needed materials and obtain legal clearances for their used as necessary.
  • Onboarded new employees with training and new hire documentation.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

Global Content Marketing/Delivery Specialist

IHG
Dunwoody, GA
02.2015 - 08.2017
  • Support the IHG brand marketing teams in delivering creative campaigns and content across all digital channels to drive consumer awareness, engagement and activation.
  • Regional responsibility for delivering revenue & exposure through IHG's websites & mobile interactive channels for ongoing marketing initiatives including paid media.
  • Manage both internal clients and external vendors to ensure timely delivery of single and multi-drop digital campaigns.
  • Participate in the creation of long and short-term campaigns relating to the marketing of IHG's core brands (Holiday Inn, Holiday Inn Express, Holiday Inn Resorts, Holiday Inn Club Vacations and Staybridge & Candlewood Suites).
  • Work with advertisers to define target demographic criteria, including the generation of targeting reports and metrics.
  • Implement marketing and business programs for core brands across multiple web & interactive channels
  • Executed trial marketing program with consistent new customer redemption rates of more than 8% Work with multiple internal marketing teams and support the global & regional marketing strategies to ensure alignment
  • Knowledge sets include: brand, brand strategy, creative development, launch, media planning.
  • Monitored trends in social media, industry and competitive landscape to create new material.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Worked with vendors and developed digital assets in line with branding and best practices.
  • Project managed and deployed all leisure and destination branded B2C and B2B campaigns across all digital channels including: Web, Mobile, Email, Social, SMS and Paid Media as well as Programmatic.
  • Collaborated with various teams and web developers to create and manage segmentation, content, user experience, and channel touch point schedules.
  • Scheduled, advised, tagged, deployed, and tracked onsite media content utilizing targeting tools and software.
  • Interpret and analyze data from desktop, mobile site, and mobile app platforms and deliver recommendations for improvements.
  • Key stakeholder when collaborating with internal partners, discuss and develop solutions to meet program objectives utilizing marketing strategies.
  • Drive program planning and design discussions with internal partners to develop and design client programs, leveraging marketing systems and capabilities.
  • Partner with leadership, product management and marketing to provide ongoing data-driven business intelligence, through tracking & analyzing user behavior, as well as website and marketing performance.
  • Devised and implemented an integrated marketing plan to expand brand awareness for priority destinations.
  • Managed digital asset libraries and delivered to team members promptly upon request.
  • Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
  • Performed marketing communications-related research and continuously enhanced company's digital presence.
  • Built, implemented and updated effective SEO strategies.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit. Identified appropriate KPIs and reported key metrics from digital campaigns.

Technical Marketing Consultant

Thryv
Tucker, GA
09.2013 - 02.2015
  • Orchestrate small business branding campaigns including coordination of legal name, new logo with all vendors an clients, new websites and mobile marketing materials, internal and external messaging, and mobile web page layout recommendations
  • Utilize full-cycle project management efforts, including direction, writing, proofing, creative design, copy and tracking
  • Manage both internal clients and external vendors to ensure timely delivery of single and multi-drop digital campaigns
  • Function as a liaison to marketing partners, internal departments, sales channels and/or outside vendors to ensure quality of digital campaigns and initiative updates and business relationships of the company's clients
  • Work with advertisers to define target demographic criteria, including the generation of targeting reports and metrics
  • Generate QR codes, CTNs and
  • PURLs for the purpose of tracking the success of advertiser marketing campaigns
  • Increased
  • B2B volume for the south central region by 33% YOY
  • Manage and track queue of over 150 assigned accounts utilizing ACRM and Salesforce
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with over 40 key accounts.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters. Conducted market research and reported on clients' competition.

Marketing Communications Specialist

CNN, Turner Broadcasting
Atlanta, GA
01.2011 - 06.2013
  • Liaised and provided support between viewers and on-air talent for CNN digital including-
  • CNN, HLN, CNNI and CNN .com Monitored and mediated online social web including blogs, podcasts, RSS readers, wikis, presence applications, social networks
  • Evaluated trends, market conditions, and competitive landscape to identify marketing opportunities and recommend actions to drive viewer engagement by providing key performance insights and actionable recommendations to digital producers
  • Monitored, moderated, analyzed and reported on digital/social channels to ensure business impact and make ongoing recommendations to drive continuous improvement by leveraging CRM software for content aggregation
  • Produced and optimized web content to ensure compliance with best practices, optimal search functionality and consistent brand voice and articulated digital/social best practices to senior management
  • Created a training program for 20+ hourly workers within CNN Student News
  • Program engaged team members and reduced turnover by helping them develop long-term career skills in viewer services.
  • Created communications and marketing materials to achieve objectives and maintain branding.
  • Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
  • Captured events and navigated social media for industry-related items to develop meaningful content to share with followers.
  • Tracked KPIs and completed full analytics of digital campaigns.
  • Planned and executed promotional materials to drive brand consistency.

Education

Bachelor of Arts - Business Administration And Management

Georgia State University
Atlanta, GA
01.2011

Associate of Arts - Political Science

Gordon State College
Barnesville, GA
05.2008

Skills

  • Competitive, Content Management
  • Digital Content Development
  • Campaign Performance Tracking
  • Content Curation
  • Corporate Communications
  • SEO Strategy and Execution
  • Brand Messaging
  • Press Releases, Product Management, Program Design, Program Planning,
  • Brand Development
  • Product Development Budgeting
  • Strategic Planning and Alignment
  • Marketing Strategy Development
  • Administering Social Media Accounts
  • Digital marketing

Accomplishments

  • Capitalized on untapped social media platforms such as TikTok to grow brand awareness, sales and customer interactions.
  • Improved relationships with customers by soliciting feedback and encouraging interactions with customers on web/digital during the Holiday Inn / Holiday Inn Express brand redesign and overhaul.
  • Collaborated with UX and Brand Marketing in the development of CNN iReport.

Affiliations

  • American Marketing Association
  • Public Relations Society of America
  • Junior Achievement

Timeline

Sr. Digital Marketing Manager

Accenture
11.2019 - 01.2022

Social Media Marketing Manager

Wunderman Thompson
08.2017 - 11.2019

Global Content Marketing/Delivery Specialist

IHG
02.2015 - 08.2017

Technical Marketing Consultant

Thryv
09.2013 - 02.2015

Marketing Communications Specialist

CNN, Turner Broadcasting
01.2011 - 06.2013

Bachelor of Arts - Business Administration And Management

Georgia State University

Associate of Arts - Political Science

Gordon State College

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Nate HarrisDigital Marketing Professional