Summary
Overview
Work History
Education
Skills
Timeline
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Nathaniel Harris

Loganville,GA

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

13
13
years of professional experience

Work History

MANAGER, MARKETING OPERATIONS

DoorDash
06.2022 - Current
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.
  • My team owns the functional tactics and executions that bring DoorDash's Marketing strategy to life and we are responsible for delivering the best and most efficient early sign up experience.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Launched new products and services with thorough market research, leading to increased revenue growth.
  • Hands-on campaign optimization in these channels: Google Ads, Meta Ads, TikTok Ads.
  • Partner closely with cross-functional leads to understand the prioritization of Dasher problems and business goals, and provide strategic guidance and marketing support to achieve those goals.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.

DIGITAL MARKETING MANAGER

Accenture
11.2019 - 12.2021
  • Maximized campaign marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Analyzed and reported social media and online marketing campaign results
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
  • Monitored return on investment of online and social media marketing efforts
  • Consulted with company officials, sales departments, and advertising agencies to developed promotional plans
  • Delivered advertising and illustration proofs to customers for approval
  • Determined advertising medium to be used, and prepared sample advertisements within the selected medium for presentation to customers
  • Identified new advertising markets, and propose products to served them
  • Informed customers of available options for advertisement artwork, and provided samples
  • Obtained and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance
  • Prepared and delivered sales presentations to new and existing customers to sold new advertising programs, and to protect and increase existing advertising
  • Processed all correspondence and paperwork related to accounts
  • Recommended appropriate sizes and formats for advertising, depending on medium being used
  • Developed marketing content such as blogs, promotional materials and advertisements for social media
  • Created social media content with consistent content and tone.

SOCIAL MEDIA MARKETING MANAGER

Wunderman Thompson
02.2018 - 11.2019


  • Conducted daily updates to social media profiles to boost company online presence
  • Planned and instituted social media marketing plans for Mayo Clinic, Department of Veteran Affairs, General Atomics, Northrop Grumman, Mitsubishi and many others
  • Developed marketing content such as blogs, promotional materials and advertisements for social media
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
  • Analyzed and reported social media and online marketing campaign results
  • Identified target market and key segments through in-depth analysis of markets and related trends
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns
  • Lead social content contributor responsible for developing and implementing corporate comms and campaign marketing strategies in the health and public service sectors with progressive paid and organic tactics
  • Increased profit margins by 60% through maximizing new product introductions
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
  • Compiled data highlighting key metrics to report information, determine trends and identify methods for improving store results
  • Selected, acquire, and maintained programs, music, films, and other needed materials and obtain legal clearances for their used as necessary
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.

CONTENT MARKETING SPECIALIST

IHG
07.2016 - 02.2018
  • Project managed and deployed all leisure and destination branded B2C and B2B campaigns across all digital channels including: Web, Mobile, Email, Social, SMS and Paid Media as well as Programmatic
  • Collaborated with various teams and web developers to create and manage segmentation, content, user experience, and channel touch point schedules
  • Scheduled, advised, tagged, deployed, and tracked onsite media content utilizing targeting tools and software
  • Interpret and analyze data from desktop, mobile site, and mobile app platforms and deliver recommendations for improvements
  • Key stakeholder when collaborating with internal partners, discuss and develop solutions to meet program objectives utilizing marketing strategies
  • Drive program planning and design discussions with internal partners to develop and design client programs, leveraging marketing systems and capabilities
  • Partner with leadership, product management and marketing to provide ongoing data-driven business intelligence, through tracking & analyzing user behavior, as well as website and marketing performance
  • Devised and implemented an integrated marketing plan to expand brand awareness for priority destinations
  • Managed digital asset libraries and delivered to team members promptly upon request
  • Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers
  • Performed marketing communications-related research and continuously enhanced company's digital presence
  • Built, implemented and updated effective SEO strategies
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit
  • Identified appropriate KPIs and reported key metrics from digital campaigns.

CONTRACT DIGITAL MARKETING SPECIALIST

IHG
02.2015 - 07.2016
  • Support the IHG brand marketing teams in delivering creative campaigns and content across all digital channels to drive consumer awareness, engagement and activation
  • Regional responsibility for delivering revenue & exposure through IHG's websites & mobile interactive channels for ongoing marketing initiatives including paid media
  • Manage both internal clients and external vendors to ensure timely delivery of single and multi-drop digital campaigns
  • Participate in the creation of long and short-term campaigns relating to the marketing of IHG's core brands (Holiday Inn, Holiday Inn Express, Holiday Inn Resorts, Holiday Inn Club Vacations and Staybridge & Candlewood Suites)
  • Work with advertisers to define target demographic criteria, including the generation of targeting reports and metrics
  • Implement marketing and business programs for core brands across multiple web & interactive channels
  • Executed trial marketing program with consistent new customer redemption rates of more than 8%
  • Work with multiple internal marketing teams and support the global & regional marketing strategies to ensure alignment
  • Knowledge sets include: brand, brand strategy, creative development, launch, media planning
  • Monitored trends in social media, industry and competitive landscape to create new material
  • Identified appropriate marketing channels and target customers for campaigns.

SALES & MARKETING ASSOCIATE

AT&T
09.2013 - 02.2015
  • Orchestrated small business branding campaigns including coordination of legal name, new logo with all vendors an clients, new websites and mobile marketing materials, internal and external messaging, and mobile web page layout recommendations
  • Utilized full-cycle project management efforts, including direction, writing, proofing, creative design, copy and tracking
  • Managed both internal clients and external vendors to ensure timely delivery of single and multi-drop digital campaigns
  • Functioned as a liaison to marketing partners, internal departments, sales channels and/or outside vendors to ensure quality of digital campaigns and initiative updates and business relationships of the company's clients
  • Worked with advertisers to define target demographic criteria, including the generation of targeting reports and metrics
  • Generated QR codes, CTNs and PURLs for the purpose of tracking the success of advertiser marketing campaigns
  • Increased B2B volume for the south central region by 33% YOY
  • Managed and tracked queue of over 150 assigned accounts utilizing ACRM and Salesforce
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with over 40 key accounts
  • Consulted with clients on business issues and developed innovative, high-impact proposals
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Developed strong client relationships through timely and thorough follow-up on inquiries and concerns.

MARKETING COMMUNICATIONS SPECIALIST

CNN, Turner Broadcasting
01.2011 - 06.2013
  • Liaised and provided support between viewers and on-air talent for CNN digital including- CNN, HLN, CNNI and CNN.com
  • Monitored and mediated online social web including blogs, podcasts, RSS readers, wikis, presence applications, social networks
  • Evaluated trends, market conditions, and competitive landscape to identify marketing opportunities and recommend actions to drive viewer engagement by providing key performance insights and actionable recommendations to digital producers
  • Monitored, moderated, analyzed and reported on digital/social channels to ensure business impact and make ongoing recommendations to drive continuous improvement by leveraging CRM software for content aggregation
  • Produced and optimized web content to ensure compliance with best practices, optimal search functionality and consistent brand voice and articulated digital/social best practices to senior management
  • Created a training program for 20+ hourly workers within CNN Student News
  • Program engaged team members and reduced turnover by helping them develop long-term career skills in viewer services
  • Created communications and marketing materials to achieve objectives and maintain branding
  • Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace
  • Captured events and navigated social media for industry-related items to develop meaningful content to share with followers.

Education

Bachelor of Arts - Business Administration And Management

Georgia State University
Atlanta, GA
01.2011

Associate of Arts - Political Science

Gordon State College
Barnesville, GA
05.2008

Skills

  • Content Management
  • Marketing
  • Digital Content Development
  • Campaign Performance Tracking
  • Content Curation
  • Corporate Communications
  • SEO Strategy and Execution
  • Brand Messaging
  • Product Management,
  • Program Planning
  • Operations Management
  • Brand Development
  • Product Development
  • Marketing Strategy Development
  • Social Media Advertising
  • Digital marketing

Timeline

MANAGER, MARKETING OPERATIONS

DoorDash
06.2022 - Current

DIGITAL MARKETING MANAGER

Accenture
11.2019 - 12.2021

SOCIAL MEDIA MARKETING MANAGER

Wunderman Thompson
02.2018 - 11.2019

CONTENT MARKETING SPECIALIST

IHG
07.2016 - 02.2018

CONTRACT DIGITAL MARKETING SPECIALIST

IHG
02.2015 - 07.2016

SALES & MARKETING ASSOCIATE

AT&T
09.2013 - 02.2015

MARKETING COMMUNICATIONS SPECIALIST

CNN, Turner Broadcasting
01.2011 - 06.2013

Bachelor of Arts - Business Administration And Management

Georgia State University

Associate of Arts - Political Science

Gordon State College
Nathaniel Harris