Accomplished healthcare marketing and business development leader with over 8 years of progressive experience in driving hospital and service line growth strategies. Proven success in developing and executing multichannel marketing campaigns, building strong provider and stakeholder relationships, and leading cross-functional teams to deliver measurable results. Adept at increasing patient engagement, market share, and service line utilization through data-driven strategies and innovative hospital promotion.
- Directed business development and marketing strategies, achieving a 30% increase in annual revenue and 20% market share growth within two years.
- Partnered with clinical and operational leaders to design and implement service line–specific marketing initiatives, boosting patient volume across behavioral health programs.
- Led multichannel marketing campaigns (digital, print, grassroots, referral outreach) resulting in a 25% increase in patient engagement and 15% growth in retention.
- Managed hospital promotion efforts by ensuring consistent branding and positioning across community outreach, referral networks, and regional campaigns.
- Conducted market and competitive analyses to identify growth opportunities in behavioral health services, aligning strategies with hospital priorities.
- Directed a cross-functional team of business development and outreach professionals, fostering collaboration, accountability, and measurable results.
- Developed and executed targeted marketing and sales strategies that drove a 15% increase in new client acquisitions within Oncology sector.
- Collaborated with healthcare providers and facilities to increase physician visibility and enhance referral pipelines.
- Conducted market research and analysis to support data-driven strategy and campaign optimization.
- Delivered compelling service line presentations to clinical stakeholders, resulting in a 25% increase in successful contract negotiations.
- Designed and implemented marketing campaigns for oncology-related services, driving a 20% increase in sales in the first quarter.
- Partnered with clinical teams to ensure accurate service delivery while promoting safety and effectiveness in cancer treatment.
- Represented the company at healthcare trade shows and professional associations to increase brand visibility and physician engagement.
- Delivered staff training programs that strengthened provider partnerships and promoted adoption of service line offerings.
Healthcare Marketing & Service Line Strategy
Hospital & Brand Promotion
Multichannel Campaign Development (Digital, Print, Grassroots, OOH)
Market Research & Data Analytics
Physician Engagement & Provider Marketing
Cross-Functional Leadership & Team Development
Strategic Partnerships & Business Growth
Patient Engagement & Retention
• 8+ years in healthcare marketing/business development, including hospital promotion and service line growth.
• Led marketing strategies across behavioral health services, directly aligning with Ascension’s adult service line needs (oncology, cardiovascular, orthopedics, neurosciences).
• Experienced in matrixed healthcare systems, collaborating with providers, administrators, and community stakeholders to deliver aligned strategies.
• Strong record of delivering measurable outcomes—growth in patient volume, engagement, and hospital brand awareness.