Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Timeline
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Natesh Shetty

Cincinnati,OH

Summary

Visionary Product Leader with 15 years experience driving billion-dollar growth in retail and CPG through AI/ML powered personalization, loyalty ecosystems, and customer data strategies. Proven leader in scaling cross-functional teams, aligning enterprise OKRs, and delivering $1.2B+ annual incremental sales at Kroger. Expertise in leveraging Google Vertex AI, ClickStream, Analytics, and agile methodologies to transform customer experiences for 60M+ households

Overview

16
16
years of professional experience

Work History

Group Product Manager Customer, Loyalty, & Savings

The Kroger Company
03.2022 - Current
  • Drove $1.2B in annual incremental sales by leading product strategy for 19 teams across Personalization, Customer Data, and Savings & Loyalty.
  • End to end ideation through delivery of customer data platform providing 360° view of customers for operational and analytical use cases, including deprecation of 6 legacy systems.
  • Launched AI/ML Recommendations Platform (Google Vertex AI), increasing substitution acceptance by 18% (70% to 88% and driving 550M + digital add to carts.
  • Scaled rapid test-and-learn frameworks for personalized experiences, reducing time to market by 25% and aligning 5+ business unites to enterprise OKRs.
  • Managed $50M+ product portfolio, prioritizing features that improved customer retention by 12% YOY.

Director Product Management Personalization & Loyalty

84.51º (A Kroger Company)
01.2010 - 03.2022
  • Architected Kroger’s Next-Gen Loyalty Program, leveraging customer data for 20M+ households and doubling incremental return on ad spend (2X IROA)
  • Pioneered Science as a Service model, enabling personalized digital experiences for 20M households and increasing customer LTV by 30%
  • Led cross-functional teams (Marketing, Tech, Analytics) to deliver 15+ scalable product releases reducing operational costs by $2M/year.
  • Launched ClickStream Data Mart, enabling real-time behavioural insights and driving 10% uplift in campaign conversion rates.
  • Led internal enablement team for Digital Insights, Data, and Measurement.
  • Developed ClickStream data mart to craft customer strategies from click behavior.
  • Collaborated with Kroger and 84.51 teams to enhance data quality and breadth, driving consistent business value.
  • Defined strategy, set priorities, and led development teams to deliver maximum business value quickly.
  • Delivered all features under budget, enabling additional projects like new targeting products, enhanced data feeds, analyst automations, and real-time scoring for personalization.
  • Created and validated new products and enhancements for Comms & Media, meeting client needs efficiently.

Education

Master of Business Administration -

University of Cincinnati
Cincinnati, OH

Bachelor of Science - undefined

Tulane University
New Orleans, LA

Skills

  • Technical: AI/ML Product Strategy (Google Vertex AI), Customer Data Platforms (CDP), Agile, SAFe, ClickStream and Adobe Analytics, AB Testing
  • Leadership: Business case development, P&L Ownership, OKR Alignment, Cross-functional team building
  • Strategic: Loyalty Program Design, Personalization Roadmaps, Go-to-market strategy, Customer Lifetime Value optimization, Design thinking

Hobbies and Interests

Family, Golf, Yoga, Cooking

Timeline

Group Product Manager Customer, Loyalty, & Savings

The Kroger Company
03.2022 - Current

Director Product Management Personalization & Loyalty

84.51º (A Kroger Company)
01.2010 - 03.2022

Bachelor of Science - undefined

Tulane University

Master of Business Administration -

University of Cincinnati

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