Nathalia Matthews
Newport News,VA
Summary
Creative and results-driven Visual Merchandising professional with extensive experience executing elevated brand presentations, driving customer engagement, and increasing sales performance within luxury and high-volume retail environments. Proven expertise in visual storytelling, floor set execution, assortment planning, fixture placement, lighting strategy, and trend-driven merchandising that enhances the customer experience and strengthens brand identity. Experienced leading cross-functional teams, training staff on visual standards, and collaborating with leadership to implement cohesive merchandising strategies aligned with business goals. Strong background in luxury retail management, product analysis, and consumer behavior, with a keen eye for detail and passion for delivering visually compelling, client-focused retail environments reflective of premium brand standards.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
Work History
Allocation Analyst
Dollar Tree
Chesapeake, Virginia
10.2022 - 03.2024
- Managed multiple projects related to improving performance metrics around product allocations.
- Examined inventory levels on regular basis, verifying supply adequacy against expected sales.
- Provided guidance to internal teams regarding best practices related to product allocations.
- Monitored data sources such as market trends, customer feedback. to make recommendations for improvements in the product allocation process.
- Coordinated with vendors regarding order fulfillment timelines, backorders, returns.
- Assessed data reports on store purchases to better understand popular and unpopular merchandise.
- Analyzed sales trends and identified opportunities for improvement in the product allocation process.
- Collaborated with other departments to identify potential issues with product availability or delivery delays.
- Liaised between internal teams and external suppliers and vendors when necessary during the product allocation process.
- Analyzed market trends and business performance metrics to discern optimal merchandise choices.
Allocation Analyst
Hibbett Sporting Goods
Birmingham, Alabama
03.2022 - 10.2022
- Attended vendor meetings and assisted in building an assortment of products
- Identified past, present and established future goals task to best sales strategy
- Periodically travel to store locations to review product mix, obtain feedback, and analyze market competitors and trends
- Participate in End of the Month and Quarterly meetings and provide category specific analysis and recommendations
- Work with Buying Department to split purchase order for fulfillment
- Utilize sales, demographics, and market data and trends to determine allocation needs as well as stores inventory levels and product content and assortment
- Research and analyze through the customer and sales data to determine where to place product and communicate this logic to business partners
- Completed day-to-day duties accurately and efficiently.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Visual Merchandiser
Target
Newport News, Virginia
08.2018 - 10.2022
- Teach, influence and inspire leaders and team members on merchandising techniques to create compelling merchandise statements and provide support to execute and maintain a cohesive visual strategy around the store
- Responsible for teaching and training the importance of fixture blocking and lighting placement
- Foster an inclusive, diverse, safe and secure culture
- Understand, interpret and implement business priorities and sales drivers to drive more productive workload from the team
- Walk the sales floor weekly with management, store director and executives to identify merchandising opportunities and being able to speak to my visual merchandising skill set to create plans and execute them with team members
- Developed creative visual displays to showcase products and attract customers.
- Designed and executed innovative window displays to increase customer engagement and drive foot traffic.
- Implemented sustainability practices in visual merchandising materials selection and disposal.
- Trained retail staff on visual merchandising standards and practices to ensure store-wide consistency.
- Created presentation of merchandise to engage customers and help stimulate sales activity.
- Managed visual merchandising calendar, keeping track of all upcoming promotions, events, and seasonal changes.
- Maintained visual merchandising storage area and room to prevent damage or destruction of existing visual collateral or tools.
- Implemented corporate visual standards via planogram updates, emails and verbal feedback.
- Executed merchandising and floor moves based on seasonal changes, business needs and trends.
Men’s Department Manager
Burberry
Charlotte, NC
11.2014 - 11.2016
- Analyzed business performance data and forecasted business results for upper management.
- Performed opening and closing duties as part of management team and handled cash management.
- Conducted regular performance reviews to monitor progress of individual employees.
- Resolved customer complaints and issues promptly and professionally.
- Utilized technology and software for inventory management and sales reporting.
- Delegated work to staff, setting priorities and goals.
- Kept department on-target to meet sales and profit objectives by minimizing waste and pursuing revenue generation opportunities.
- Cultivated talented team of departmental employees through outstanding mentoring, coaching, and teaching skills.
- Executed targeted merchandising and promotional plans to meet department sales goals.
- Fostered a positive and inclusive work environment, promoting teamwork and collaboration.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Supported shrinkage and safety awareness, reviewed sales and inventory data, identified trends and prepared reports for management.
Assistant Store Manager
Karen Millen
Atlanta, Georgia
04.2012 - 11.2014
- Coordinated staff schedules to optimize coverage during peak shopping hours.
- Supported sales initiatives by implementing promotional displays and marketing materials.
- Collaborated with management to develop strategies for improving store performance.
- Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
- Oversaw daily cash handling procedures, reconciling discrepancies as necessary.
- Trained and mentored new associates on product knowledge and customer service.
- Ensured visual merchandising standards aligned with brand guidelines and seasonal changes.
- Provided leadership support during peak business hours by motivating staff members to meet targets.
- Delegated assignments based on team strengths to optimize floor coverage and service levels.
- Checked monthly sales and performance reports to support operational planning and strategic decision-making.
Key Holder
Zara
Atlanta, Georgia
08.2010 - 04.2012
- Managed store opening and closing procedures to ensure operational readiness.
- Assisted in inventory management, organizing stock and maintaining product displays.
- Handled cash transactions accurately at the register while ensuring security protocols.
- Monitored sales floor activities to maintain a clean and welcoming environment.
- Managed key holder responsibilities such as opening and closing the store, setting alarms.
- Provided customer service including cashiering, merchandising and restocking shelves.
- Received shipments from vendors and ensured that all products were properly stocked in their designated locations.
- Trained and helped supervise staff to develop and maintain store revenue, team customer service skills and product knowledge.
- Coordinated floor moves, merchandising and display maintenance and monitored floor stock to keep popular items available to buyers.
- Enforced safety regulations within the store environment to protect both employees and customers.
Education
Associate of Applied Science - Early Childhood Care And Education
Northern Virginia Community College
Annandale, VA 05.2024 - 12.2025
Foundation Course - Fashion
Kingston University
United Kingdom06-2009
Bachelor of Science - Fashion Merchandising
Old Dominion University
Norfolk, VA 01.2026 - 05.2026
Skills
- Verbal and written communication
- Adaptable
- Relationship building and management
- Proficient in Microsoft Word, Excel, PowerPoint and Office
- Attention to detail
- Leadership
- Conflict resolution
- Interpersonal communication
- Analytical skills
- Creative and critical thinking
Timeline
Bachelor of Science - Fashion Merchandising
Old Dominion University
01.2026 - 05.2026
Associate of Applied Science - Early Childhood Care And Education
Northern Virginia Community College
05.2024 - 12.2025
Allocation Analyst
Dollar Tree
10.2022 - 03.2024
Allocation Analyst
Hibbett Sporting Goods
03.2022 - 10.2022
Visual Merchandiser
Target
08.2018 - 10.2022
Men’s Department Manager
Burberry
11.2014 - 11.2016
Assistant Store Manager
Karen Millen
04.2012 - 11.2014
Key Holder
Zara
08.2010 - 04.2012
Foundation Course - Fashion
Kingston University