Overview
Work History
Education
Skills
Affiliations
Timeline
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Nathalie Kingsdale

Los Angeles,CA

Overview

6
6
years of professional experience

Work History

Associate Brand Manager

Calabasas Beverage Company: 818 Tequila + Sprinter Vodka Soda
Los Angeles, CA
01.2024 - Current
  • Supported brand launch, guiding the project from concept to successful market execution.
  • Developed social media strategies, increasing engagement and followers through impactful content.
  • Developed brand strategies for 818 Tequila and Sprinter Vodka Soda.
  • Coordinated marketing campaigns across digital and traditional channels.
  • Analyzed market trends to identify growth opportunities for beverage products.
  • Managed paid influencer campaigns, from ideation to execution, establishing relationships to enhance brand visibility.
  • Executed high-profile sponsorships and digital campaigns, aligning with brand objectives.
  • Monitored campaign performance metrics to refine strategies and drive future initiatives.

Marketing Intern

Calabasas Beverage Company: 818 Tequila + Sprinter Vodka Soda
Los Angeles, CA
06.2023 - 01.2024
  • Managed day-to-day operations of social media platforms, including scheduling posts, monitoring engagement, and responding to inquiries.
  • Contributed to the ideation and development of brand campaigns and partnerships to enhance visibility and alignment with target audiences.
  • Coordinated product facilitation tasks, ensuring timely and efficient delivery for campaigns and collaborations.
  • Assisted with daily administrative and logistical errands to support the marketing team’s operations and objectives.

Director of Social Media

Groundswell Group
Los Angeles, CA
05.2020 - 06.2022
  • Managed all social media platform re-design, original content creation, and bi weekly social media amplification.
  • Completed website re-design, including new original content.

Communications Intern

Groundswell Group
Los Angeles, CA
05.2019 - 11.2020
  • Led outreach for the Wells Fargo and Feeding America Holiday Campaign.
  • Researched minority demographics to include in the non profit campaign and communicated with nationwide non profit agencies to amplify community engagement and support.

Project Development Manager

Groundswell Group
Los Angeles, CA
05.2020 - 08.2020
  • Led outreach and communication to micro influencers and non profit organizations, nationwide, for the Wells Fargo Open for Business Initiative, supporting small businesses affected by COVID19.

Education

B.S. - Communication and Leadership

The University of Texas at Austin
Austin, TX
05.2023

Skills

  • Brand strategy
  • Social media management
  • Influencer marketing
  • Campaign execution
  • Project management
  • Marketing communications
  • Influencer partnerships
  • Event coordination
  • Social media strategy

Affiliations

  • Fashion + Beauty
  • Cooking + Baking
  • Restaurant Exploration
  • Mixology
  • Animals

Timeline

Associate Brand Manager

Calabasas Beverage Company: 818 Tequila + Sprinter Vodka Soda
01.2024 - Current

Marketing Intern

Calabasas Beverage Company: 818 Tequila + Sprinter Vodka Soda
06.2023 - 01.2024

Director of Social Media

Groundswell Group
05.2020 - 06.2022

Project Development Manager

Groundswell Group
05.2020 - 08.2020

Communications Intern

Groundswell Group
05.2019 - 11.2020

B.S. - Communication and Leadership

The University of Texas at Austin

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Nathalie Kingsdale