Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Awards
Timeline
Generic

Nathalie A. Woods

Joshua,TX

Summary

Marketing professional with strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, innovative solutions, and effective communication. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.

Overview

19
19
years of professional experience

Work History

Senior Marketing Director

Sodexo USA
01.2022 - Current
  • Designed and deployed comprehensive marketing plans and projects tailored for both new and established accounts.
  • Established consistent brand identity across all channels, including print, digital, and social media platforms.
  • Led two distinct rebranding initiatives that resulted in improved consumer perception and increased sales revenue.
  • Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Developed strategic partnerships with upper level and client EBRGs for co-marketing initiatives that expanded brand visibility and further drive community engagement.
  • Created and maintained a client micro-site linking to customized cafe websites, catering site, newsletters and everyday communications.
  • Created and managed multi-platform social media campaigns to increase brand engagement.
  • Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Senior Marketing Specialist

Sodexo USA
12.2020 - 12.2022
  • Built a marketing team of 4 to help improve brand awareness and achieve business goals
  • Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
  • Streamlined internal communication processes by implementing effective communication tools and platforms.
  • Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.

Retail Operations Manager

Sodexo USA
01.2015 - 11.2020
  • Designed and and oversaw the Alcon Company Store re-build
  • Developed retail footprint and marketing and merchandising strategies to drive awareness and sales.
  • Increased sales and profitability by developing strategic buying plans for the retail department.
  • Responsible for budgeting and financial management for a store that generated one million dollars in annual revenue
  • Developed strong relationships with high-end suppliers to ensure timely delivery of quality merchandise.

Retail Operations Supervisor

Sodexo USA
04.2013 - 01.2015

Retail Store Attendant

Sodexo USA
06.2005 - 04.2013

Education

University of California
CA

El Camino College
Torrance, CA

Skills

  • Team Building
  • Communications
  • Canva / Adobe Suite
  • Campaign Development
  • Graphic Design
  • Multi-channel Marketing
  • Client & Team Engagement
  • E-Commerce
  • Financial Budgeting
  • Web Content Branding
  • Marketing Management
  • SOP Development & Implementation

Accomplishments

  • Managed production of The Modern Recipe Restaurant Concept from concept creation to launch.
  • Used Microsoft sharedrive in conjunction with Canva to develop a company microsite for all cafe and retail communications across multiple campuses
  • Supported Alcon Employee Appreciation Series - that resulted in a 75% increase in customer engagement for the year.
  • Conceived and directed creation of company store /boutique storefront, display design, and structure for retail content. Designed the "Alcon Classic T" and generated over 50% additional revenue with a new strategic multi-platform marketing plan and online store

Awards

  • Spirit of Sodexo, Segment Silver Winner, 2019
  • Alcon Excellence Award, People & Culture, 2015

Timeline

Senior Marketing Director

Sodexo USA
01.2022 - Current

Senior Marketing Specialist

Sodexo USA
12.2020 - 12.2022

Retail Operations Manager

Sodexo USA
01.2015 - 11.2020

Retail Operations Supervisor

Sodexo USA
04.2013 - 01.2015

Retail Store Attendant

Sodexo USA
06.2005 - 04.2013

University of California

El Camino College

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Nathalie A. Woods