Summary
Overview
Work History
Education
Skills
Timeline
Generic
NATHAN ESPINOSA

NATHAN ESPINOSA

Lino Lakes

Summary

Highly skilled professional actively pursuing a general manager/business leadership position within a small to mid-size manufacturing or distribution environment. Proven track record in developing leaders, executing business strategies, driving safety culture, and implementing sales and marketing efforts to achieve growth. Well-equipped to enhance profitability and guide organizations through transformative change. Aims to leverage leadership style and past experiences to cultivate a culture of teamwork and high performance.

Overview

28
28
years of professional experience

Work History

Vice President of Sales (Reliable Plus)

Ascentek
01.2024 - Current
  • Company Overview: Reliable Plus provides vehicle wash expertise throughout the upper-Midwest, from equipment design & installation, to parts, chemicals, service and maintenance
  • Reliable Plus is a $60M business serving retail car washes, convenience stores, automotive dealerships, municipalities, public transit, and more
  • Lead all sales, marketing and customer service functions for Lube-Tech’s Reliable Plus division
  • Primary responsibilities include developing go-to-market strategies, sales pipeline development, margin management, business forecasting, and driving overall top-line growth
  • Reliable Plus provides vehicle wash expertise throughout the upper-Midwest, from equipment design & installation, to parts, chemicals, service and maintenance
  • Reliable Plus is a $60M business serving retail car washes, convenience stores, automotive dealerships, municipalities, public transit, and more

General Manager (Maintenance 360)

Ascentek
12.2022 - 12.2023
  • Company Overview: This division includes Lube-Tech’s environmental (recycling) services and technician-based industrial services businesses
  • Maintenance 360 provides in-plant lubrication reliability services that include CNC machine cleaning, filtration services, industrial cleaning and fluid removal and disposal
  • Lead operations, sales and business support functions for Lube-Tech’s Maintenance 360 division
  • Responsible for setting business strategy, identifying market opportunities and staffing the team for rapid growth
  • This division includes Lube-Tech’s environmental (recycling) services and technician-based industrial services businesses
  • Maintenance 360 provides in-plant lubrication reliability services that include CNC machine cleaning, filtration services, industrial cleaning and fluid removal and disposal

Senior Director, Sales & Marketing (Lube-Tech)

Ascentek
03.2018 - 11.2022
  • Directly supervise 6 regional sales managers (45+ sales reps), a customer service manager (10 team members) and marketing team members across Minnesota, Iowa and Wisconsin
  • Responsible for driving top-line growth and bottom-line results through effective management of Lube-Tech’s distribution commercial functions

Marketing Director (Lube-Tech)

Ascentek
04.2014 - 03.2018
  • Responsible for all upstream and downstream marketing functions for a $120M distribution and manufacturing company
  • Directly supervised 6 marketing team members and was responsible for driving new product growth, managing pricing strategies and driving impactful marketing communication campaigns

North America Category Manager

Pentair (Now NVent)
10.2010 - 04.2014
  • Lead a cross-functional business team to identify strategies and implement initiatives that maximized growth and profitability for the North America Cooling and Accessories product category ($140M)
  • Lead all product marketing related activities and championed cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery

Product Manager

Pentair (now NVent)
05.2007 - 09.2010
  • Developed, directed, and implemented marketing strategies and programs for assigned product families and lead the coordination to business initiatives cross-functionally
  • Championed new product projects through the development process and executed comprehensive launch campaigns to support rapid market adoption and achieve sales targets

Market Information Manager

Lund International
08.2005 - 04.2007
  • Researched and analyzed market intelligence, consumer trends, demographic data, market conditions, and channel opportunities
  • Managed sales and marketing forecasting activities

Manager of Communications and Information Marketing

Lund International
03.2003 - 07.2005
  • Developed short and long-term strategic marketing plans
  • Managed the development of the company’s packaging, catalogs, price sheets, trade show materials, brochures and other collateral materials

Manager of Channel Marketing

Lund International
06.2001 - 02.2003
  • Developed sales and profit objectives with the Vice President of Sales and Marketing
  • Managed information requests and established reports necessary for Sales Directors to effectively manage their distribution channels

Product Manager

Lund International
07.1997 - 05.2001
  • Managed assigned product lines through their entire product life cycle
  • Analyzed competitive intelligence, launched new products, developed marketing plans, recommended growth strategies, and implemented marketing plan tactics for the company’s Deflect-Shield and Lund branded product lines

Education

Bachelor of Arts - Marketing, Psychology

University of Iowa
Iowa City, IA
05.1997

Skills

  • Strategic Business Management
  • Implementation of Lean Principles (Manufacturing)
  • Trained in Safety Incident Investigation
  • Budget Management
  • Sales Leadership
  • Strategic Product Planning
  • Integrated Marketing Communication Strategies
  • Critical Thinking Ability
  • Project Coordination
  • Effective Communication
  • Leadership Development Skills
  • Application of 80/20 Rule
  • Target Market Analysis
  • Pricing Strategy Development
  • Margin Optimization
  • Effective Change Implementation
  • Proficient in Financial Analysis
  • Strategic Financial Forecasting
  • Profit And Loss Analysis
  • Go-To-Market Framework Design
  • Sales Performance Optimization
  • Revenue Growth Strategies

Timeline

Vice President of Sales (Reliable Plus)

Ascentek
01.2024 - Current

General Manager (Maintenance 360)

Ascentek
12.2022 - 12.2023

Senior Director, Sales & Marketing (Lube-Tech)

Ascentek
03.2018 - 11.2022

Marketing Director (Lube-Tech)

Ascentek
04.2014 - 03.2018

North America Category Manager

Pentair (Now NVent)
10.2010 - 04.2014

Product Manager

Pentair (now NVent)
05.2007 - 09.2010

Market Information Manager

Lund International
08.2005 - 04.2007

Manager of Communications and Information Marketing

Lund International
03.2003 - 07.2005

Manager of Channel Marketing

Lund International
06.2001 - 02.2003

Product Manager

Lund International
07.1997 - 05.2001

Bachelor of Arts - Marketing, Psychology

University of Iowa
NATHAN ESPINOSA