Nathan Hughes
Orlando,FL
Summary
Accomplished Paid Media Digital Strategist with proven success in growing client digital marketing budgets and return on ad spend. Experienced in managing expectations and relationships with a large quantity of clients across a wide spectrum of budgets and verticals.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Campaign Manager
321 The Agency
05.2022 - Current
- Responsible for planning, launch, optimization, and monthly reporting on paid media campaigns across a variety of client verticals.
- Worked with the internal team to design, launch, and maintain a paid media advertising program for a franchised, multinational themed entertainment client. Grown from 7 corporate locations to 45+ total corporate and franchised locations on the program.
- Planned and managed Open and Annual Enrollment digital campaigns for a regional health insurance agency, with monthly budgets in excess of $300,000.
- Devised and implemented the paid media Go-To-Market Strategy of a healthcare client into 5 additional Florida counties during Open Enrollment.
- Extensive lead generation and direct revenue experience across a variety of industries, including: entertainment/tourism, healthcare, senior living, HVAC/roofing, and food & beverage.
- Actively works directly with both the client and internal agency team to plan budgets, monitor ad creative performance, maintain client relationships, optimize paid media campaigns, and provide monthly campaign reporting.
Digital Strategy Intern
321 The Agency
01.2022 - 05.2022
- Assisted the 321 Digital Team with an array of client servicing tasks, including digital campaign optimization, ad placement, end of month reporting, keyword research, and ad spend budgeting.
- Participate in the digital campaign launch of new clients, and creative/copy refresh of existing client campaigns.
Education
Bachelor of Science - Business Administration, Marketing
University of Central Florida
Orlando, Florida08.2022
Skills
- Google Ads
- Meta Ads
- Microsoft Ads
- Google Analytics 4/Google Tag Manager
- StackAdapt Programmatic Media Buying
- Full-Funnel Strategic Planning
- Client Presenting and Reporting
- Lead Generation
- ROAS-Centric (Return on Ad Spend) Marketing
- TapClicks/Agency Analytics
- ClickUp/Workamajig/Basecamp
- Google Workspace
Certification
Google Ads Search Certification
Google Ads Display Certification
Google Analytics 4
Google Tag Manager
Timeline
Digital Campaign Manager
321 The Agency
05.2022 - Current
Digital Strategy Intern
321 The Agency
01.2022 - 05.2022
Bachelor of Science - Business Administration, Marketing
University of Central Florida
Similar Profiles
Parker RendellParker Rendell
Strategy Manager at 321 The AgencyStrategy Manager at 321 The Agency
Kara IveyKara Ivey
Receptionist/Assistant Bookkeeper at IVC District #321Receptionist/Assistant Bookkeeper at IVC District #321
Desha WhitneyDesha Whitney
Middle School Teacher at Madison School District 321Middle School Teacher at Madison School District 321
Kenisha HusbandsKenisha Husbands
Greeter at Launch Entertainment ParkGreeter at Launch Entertainment Park
Andrew LaskowskyAndrew Laskowsky
General Manager / Executive Manager at Feddon Automotive Group – Valley Chevrolet, GMC, CDJR, MitsubishiGeneral Manager / Executive Manager at Feddon Automotive Group – Valley Chevrolet, GMC, CDJR, Mitsubishi