NATHAN KESELRING
Greenville
Summary
To obtain a full-time position within an organization's Marketing team to drive meaningful partnerships with brands through the development of a multi-layered strategy to achieve the client's KPI's to provide client ROI. Utilize elements & tactics of the company's core products and services to align with a client's needs and goals. To work for a company & leadership team that demonstrates core "team" values, provides guidance and positivity for it's employees, and encourages promoting from within.
Knowledgeable and confident with the sales process and efficient with most all office related tools like: CRM Tool Salesforce, PowerPoint, Zoom Info, LinkedIn, etc.
20 + years of business-to-business sales experience, and have given countless presentations to C-Level executives in many different formats. Consider myself independent, but also a great team member.
Pi Kappa Alpha Fraternity while at Michigan State University.
Overview
17
17
years of professional experience
Work History
Digital Account Executive
Hibu
09.2023 - Current
- Prospected for new business to increase client base.
- Explained digital marketing concepts to help clients find success.
- Identified and understood clients' advertising needs and developed ideal marketing solutions.
- Developed expertise in various digital advertising platforms, allowing for diverse campaign management and optimization.
- Conducted thorough market research to identify new growth opportunities for clients'' businesses within their respective industries.
- Leveraged analytics tools to monitor campaign performance closely, identifying areas requiring improvement or optimization in realtime.
Marketing Solutions Account Executive
iHeart MEDIA
05.2016 - 08.2023
- Daily communication with existing client base, as well as, prospecting for new potential clients via phone, email, social media, personal visits, events, etc.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Responsible for hitting quarter budget revenue goals for both growth with existing clients and new business.
Digital Marketing & Web Strategist
BEVELWISE
09.2014 - 05.2016
- Daily & weekly prospecting of potential clients via phone, email, social media connections, personal visits, etc
- Delegated design, development, or digital marketing priorities for each client to the correct Bevelwise team member for project completion.
- Executed digital e-commerce marketing strategy, SEO, SEM, and social media content.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Provided updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Account Executive
MLIVE MEDIA GROUP
03.2013 - 08.2014
- Targeted and contacted new business and potential clients through cold calling and personal visits in West Michigan market.
- Worked closely with clients in exploratory discussions to determine their digital needs and challenges, then provided them with a strategy recommendation.
- Cultivated and managed relationships with key clients, vendors & or community partners.
- Negotiated sales deals between customers and agencies, resulting in mutually beneficial agreements and cultivated relationships.
- Managed projects to deadline, and approved production of digital & print advertising campaigns for clients.
Senior Account Executive
TDS METROCOM
08.2009 - 03.2013
- Work in a specific territory targeting new businesses for presentation purposes.
- Meet with business owners and corporate level executives with the purpose of introducing hosted phone systems and specific telephony and data related services offered by TDS.
- Produced and delivered competitive quotes for all aspects of client’s communications needs.
- Responsible for all post sale paperwork entries via TDS’ internal ordering software.
CAE - Competitive Account Executive
AT&T
02.2008 - 02.2009
- Worked "win-back" for AT&T to produce new acquisition customers.
- Prospected new clientele through networking, cold calling, canvassing and referrals.
- Built and strengthened relationships with existing accounts to drive revenue growth.
- Produced and presented proposals for business owners outlining communication needs based on product performance enhancements & annual cost savings.
Education
Bachelor of Arts - Advertising
Michigan State University
12.2000
Skills
- New Client Acquisition
- New Product Introductions
- Client Needs Assessments
- Strategic Planning & Execution
- Product Development & Budgeting
- Developing Presentations and Reports
- Campaign Performance Tracking
- Client Meetings
- Customer Support
- Computer Proficiency
- Salesforce CRM Software
- Sales presentations
- Account management
Timeline
Digital Account Executive
Hibu
09.2023 - Current
Marketing Solutions Account Executive
iHeart MEDIA
05.2016 - 08.2023
Digital Marketing & Web Strategist
BEVELWISE
09.2014 - 05.2016
Account Executive
MLIVE MEDIA GROUP
03.2013 - 08.2014
Senior Account Executive
TDS METROCOM
08.2009 - 03.2013
CAE - Competitive Account Executive
AT&T
02.2008 - 02.2009
Bachelor of Arts - Advertising
Michigan State University
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