Nathan Krum
Miami,FL
Summary
Performance-driven marketing and sales leader with over 20 years of proven experience in the sports & entertainment industries.
Overview
20
20
years of professional experience
Work History
Vice President, Marketing & Sales
Miami FC
03.2021 - Current
- Oversee all commercial operations and strategies for USL Championship club
- Reshaped franchise's brand and marketing strategy, while managing team's journey to attendance and revenue records over each of last two seasons.
- Negotiated and manages team's landmark broadcast partnership with Paramount+ and CBS Sports, which currently stands as top broadcast deal in league.
- Lead concept and launch of Miami FC's new lifestyle brand, Fútbol305© which created multiple revenue and community initiatives.
Director, Partnership Sales - SE Region
NASCAR
07.2020 - 03.2021
- Developed new partnerships across NASCAR's SE Region venues including Daytona International Speedway, Homestead-Miami Speedway and Talladega Superspeedway.
- Sold and managed all three series naming rights for Miami while consulting with all region brands on concept ideation, and execution for the three properties.
Director, Partnership Sales & Activation
Homestead-Miami Speedway
05.2018 - 07.2020
- Oversaw all partnership strategy, activation and sales divisions at Homestead-Miami Speedway including all NASCAR and ancillary sponsorship platforms.
- Successfully lead the creation of new fan experiences including the first ever in-stadium beach & water activation resulting in $1.2 million in additional revenue from brands including Ally Financial, Hooters and Dixie Vodka.
- Promoted to Region Director in July, 2020
Manager, Corporate Partnerships
Homestead-Miami Speedway
06.2017 - 05.2018
- Identify and execute partnership marketing and sponsorship opportunities for the International Speedway Corporation property including NASCAR's Camping World Truck Series, Xfinity Cup Series and Monster Energy Cup Series Championships on local, regional and national levels
- Promoted to director of department after one year.
Manager, Strategic Alliances
Learfield (Hurricane Sports Properties)
12.2015 - 05.2017
- Developed and managed high-level corporate marketing partnerships for University of Miami Athletics to effectively implement brand initiatives across a diverse portfolio of multi-media assets
- Grew and retained a book of business representing over $1 million in sponsorship revenue while designing, implementing and consulting on marketing strategies to effectively engage and connect with Miami Hurricane fans and stakeholders to brands including but not limited to Perry Ellis, Stub Hub, Hyatt Hotels, Chick-fil-A and The Florida Lottery.
National Activation Manager, Strategic Alliances
Cedar Fair Entertainment Company
08.2014 - 11.2015
- Managed the strategy, planning and execution for strategic alliance partners at Cedar Fair's 11 properties across North America including but not limited to Kraft Heinz, Coca-Cola, PayPal and FedEx
- Acted as primary liaison between partners, properties and third party sales group Time Warner Media to ensure successful experiential and multimedia integration to reach Cedar Fair's 23 million annual visitors
- Advised reps at Time Warner on sales process and new platform opportunities including Cedar Fair's OOH in-park network, FunTV to reach a sixth straight record year in revenue.
Director of Business Development, Corporate Sales
Charlotte Motor Speedway (SMI)
09.2009 - 08.2014
- Developed new opportunities through sponsorship sales, and strategic alliances with regional and national accounts at Charlotte Motor Speedway, zMax Dragway and The Dirt Track at Charlotte
- Sold and represented accounts including national brands such as Mazda, Sysco Foods, Sam Adams, Dunkin Brands and Michelin North America across multiple platforms.
Director of Marketing & Sales
Charlotte Eagles Soccer Club
05.2005 - 08.2009
- Developed marketing and sales strategies for the USL-PRO and W-League franchises which resulted in 45% growth in corporate sponsorships, and doubled average attendance.
Education
Bachelor of Science - Marketing
Penn State University
University Park, PA05.2005
Skills
- Relationship Building
- Brand Strategy
- Project Management
- IP Rights
- Creative Direction
- Partnership Development
- Integrated Marketing
- Media Planning
Timeline
Vice President, Marketing & Sales
Miami FC
03.2021 - Current
Director, Partnership Sales - SE Region
NASCAR
07.2020 - 03.2021
Director, Partnership Sales & Activation
Homestead-Miami Speedway
05.2018 - 07.2020
Manager, Corporate Partnerships
Homestead-Miami Speedway
06.2017 - 05.2018
Manager, Strategic Alliances
Learfield (Hurricane Sports Properties)
12.2015 - 05.2017
National Activation Manager, Strategic Alliances
Cedar Fair Entertainment Company
08.2014 - 11.2015
Director of Business Development, Corporate Sales
Charlotte Motor Speedway (SMI)
09.2009 - 08.2014
Director of Marketing & Sales
Charlotte Eagles Soccer Club
05.2005 - 08.2009
Bachelor of Science - Marketing
Penn State University
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