Strategic, data-driven professional with 8 years of experience leading cross-functional teams, driving revenue growth, and optimizing business operations. Proven track record of delivering high-impact solutions, launching creative initiatives, and consistently exceeding performance targets. Skilled in managing complex projects, building customer-first strategies, and fostering long-term stakeholder relationships. Known for blending analytical rigor with an entrepreneurial mindset to solve problems and scale results. Eager to bring a results-driven approach and a fresh, innovate lens to a new and challenging role.
Overview
9
9
years of professional experience
Work History
Director of Sales and Marketing
KeyOpp Property Management & Real Estate
San Francisco
06.2024 - Current
Expanded managed portfolio by 50% (300 → 450 doors) through a multi-channel marketing strategy, including digital ads, direct mail campaigns, referral partnerships, community outreach, webinars, and brand awareness events in collaboration with local organizations.
Drove a 12% increase in annual sales volume by launching a Rent Rebate Program to convert renters into buyers, developing scalable sales workflows, implementing CRM automation for agent follow-ups, mentoring agents through the Elite Agent Program, and building end-to-end social media and email marketing systems.
Directed integrated sales and marketing strategies across property management and real estate verticals, consistently exceeding revenue targets and driving long-term business growth.
Implemented the Entrepreneurial Operating System (EOS) to streamline operations, enhance team accountability, and improve cross-functional performance through structured goal-setting and measurable outcomes.
Spearheaded new business development efforts, leveraging strategic partnerships, prospecting initiatives, and lead generation campaigns to expand market presence and revenue pipelines.
Standardized and optimized sales processes and marketing collateral, ensuring consistent messaging, improved conversion rates, and a unified brand experience across the organization.
Led market and customer research initiatives to uncover key growth opportunities, segment target audiences, and inform data-driven sales and marketing strategies.
Established and maintained strong client relationships by setting clear expectations, delivering value-driven service, and fostering long-term trust and retention.
Elevated brand visibility and market trust through strategic content creation, digital distribution, and proactive community engagement.
Strengthened community presence and referral networks by orchestrating high-impact events, workshops, and strategic networking initiatives.
Revamped sales enablement systems to enhance agent productivity, increase engagement, and improve client acquisition through automation and performance coaching.
Drove team alignment with quarterly strategic goals ('Rocks'), using business scorecards and performance metrics to adjust tactics and maximize impact.
Real Estate Sales Consultant
KeyOpp Real Estate
San Francisco
10.2022 - Current
Owned and streamlined the end-to-end sales transaction process, coordinating due diligence, document workflows, and contingency management to ensure timely and seamless escrow closings.
Led contract negotiations on property pricing and terms, balancing client goals with market dynamics to consistently deliver favorable deal outcomes.
Built and managed a scalable lead pipeline through CRM workflows, outbound outreach, and long-term relationship cultivation—improving conversion rates and pipeline predictability.
Delivered data-backed market analysis and personalized property recommendations, enabling clients to make informed decisions aligned with lifestyle and investment goals.
Senior Leasing and Project Manager
KeyOpp Property Management & Real Estate
San Francisco
11.2020 - 07.2024
Managed north of 413 Lease-Ups, overseeing end-to-end processes from property turnkey to move-ins.
Contributed to a business growth of a 45% increase in doors by implementing strategic business development and focusing on increasing value to stakeholders by standardizing service quality and operational processes.
Spearheaded scope, planning, and execution of diverse projects, specializing on turnkey renovation, and operational and service enhancement projects.
Operations and Project Manager
Fleur d' Elegance
Carlsbad
03.2016 - 09.2020
Led full-cycle project management for large-scale floral events, overseeing cross-functional coordination, vendor logistics, and on-site execution to ensure seamless delivery and client satisfaction.
Designed and implemented multi-channel marketing strategies, driving measurable increases in brand visibility, inbound lead volume, and sales conversion through both online and offline channels.
Streamlined operational workflows across order fulfillment, quality control, and logistics—resulting in improved efficiency, reduced errors, and higher customer retention.
Owned client lifecycle management, from initial consultation through post-event follow-up, driving satisfaction, repeat business, and high-value upsell opportunities.
Secured and expanded strategic partnerships with hotels and event venues, positioning the company as a preferred floral vendor and increasing recurring revenue opportunities.
Led targeted lead generation campaigns and actively managed inbound wedding and event inquiries to maximize conversion and customer experience.
Managed, trained, and mentored team members to optimize daily operations, increase output, and uphold service-level standards in a fast-paced environment.
Wedding Photographer
Epic Events Wedding Co.
San Diego
03.2016 - 09.2020
Collaborated closely with clients to translate their creative vision into a tailored photography experience, ensuring personalized service and high-impact deliverables.
Built strong, trust-based client relationships through proactive communication, precision planning, and attention to detail—resulting in consistent referrals and repeat business.
Owned end-to-end event coordination, managing timelines, vendor alignment, and contingency planning to ensure seamless execution on high-stakes wedding days.
Optimized post-production workflows, implementing efficient editing and file management systems to deliver polished photo collections ahead of deadline without sacrificing quality.
Property Manager Assistant at 1992993 Alberta Ltd / Initia Real Estate property managementProperty Manager Assistant at 1992993 Alberta Ltd / Initia Real Estate property management