Nathan Maruso
Los Angeles,CA
Overview
16
16
years of professional experience
Work History
Business Development Manager
MSC Cruises
05.2025 - Current
- Responsible for the direct management of West Coast Key Accounts (Archer, Cadence, Montecito Village, ATB, Coastline, Uniglobe) and 416 individual field accounts in California and Hawaii
- Responsible for the monthly evaluation and growth of regional sales activity and financials to identify performance gaps for West Coast Field Accounts and Key Accounts alike. Launched 5 new targeted Key Account (Archer, ATB Montecito, Coastline, Uniglobe) initiatives that boosted revenue by 26% collectively in Q2/Q3 of 2025.
- Partnered with VP of Field Sales to co-create market-entry strategies, increasing brand awareness in trade channels by 16% across the region's field accounts.
- Established a robust KPI framework—tracking metrics like lead conversion, deal velocity, and sales close rates—to build a data-driven, accountable sales culture among assigned accounts.
- Designed and executed incentive schemes, including tiered bonuses and leaderboard recognition, which contributed to achieving 113% of territory revenue targe in Q2 and Q3 of 2025.
- Prospected and secured 33 new travel agency partnerships in the territory, increasing channel-generated revenue by 18% within 7 months.
- Fostered agency relationships through tailored business reviews, co-branded marketing support, and joint incentive programs, increasing average agency profitability by roughly 15% average Q2 and Q3 2025.
- Responsible for robust weekly status reports on key accounts, ensuring alignment across internal and partner teams and consortia.
- Monthly review of sales plans, promotional campaigns, and ROI metrics—with plan adjustments when performance trailed by >10%—to maintain trajectory.
- Maintained strong communication channels with travel partners, consortia (MAST & Travel Leaders), BDMs, and internal offices; tracked engagement via CRM (Sales Force) Managed regional travel, Co‑Op and operational budgets (~$80K/year), enforcing monthly reconciliations and cost controls that delivered 8% expense savings last quarter. Supported national account programs—marketing campaigns, promotions, and events—to reinforce brand consistency and expand trade reach.
- Optimized monthly and quarterly business review templates to deliver data-rich insights, improving presentation rating scores by 10%. •Represented the company at 5+ industry events a month (cruise fam trips, trade shows, seminars at sea)
- Responsible for staying current on company policies, product updates, budgets, and sales programs—ensuring compliance and optimized execution
- Responsible for the monthly evaluation and growth of regional sales activity and financials to identify performance gaps for West Coast Field Accounts. •Designed and executed incentive schemes, including tiered bonuses and leaderboard recognition, which contributed to achieving 110% of territory revenue targets last quarter (Q2 2025). Responsible for 20+ sales calls per month to model consultative selling techniques and optimize customer engagement.
Business Development Manager
Apple Leisure Group
04.2022 - 05.2025
- Represented ALG Vacations’ full portfolio of brands to travel agencies across the California and Pacific Northwest territory, driving market expansion, brand adoption, and multi-channel revenue growth of 430+ accounts.
- Identified and activated new business opportunities through strategic prospecting, competitive analysis, and consultative partnerships with agency owners and frontline travel advisors.
- Trained, onboarded, and coached new agencies to increase ALGV share, successfully advancing accounts to ongoing management under territory BDM leadership.
- Built and strengthened high-value agency relationships, leveraging preferred-partner status to secure revenue commitments, share-shift opportunities, and long-term loyalty.
- Executed data-driven account strategies using reporting tools to assess profitability, track performance trends, and prioritize accounts with the highest incremental revenue potential.
- Developed and implemented custom engagement plans, including joint marketing initiatives, educational programs, in-person trainings, webinars, and VAX platform optimization sessions.
- Managed a diverse account portfolio, shifting competitive business to ALGV brands, and maximizing distribution through the VAX booking platform.
- Served as ALGV brand ambassador at trade shows, FAMs, industry events, and territory functions, generating new leads, strengthening partnerships, and expanding brand presence.
- Provided responsive, high-touch support to agency partners, handling issue resolution, product education, and consultative guidance to enhance customer experience and drive bookings.
- Monitored competitive activity across the territory and delivered actionable insights to leadership to inform strategy, pricing, and positioning.
- Collaborated with leadership and cross-functional BDM teams to identify top-potential accounts, align growth strategies, and ensure cohesive territory execution.
- Utilized strong analytical, communication, and negotiation skills to articulate ALG Vacations’ value proposition, influence decision-makers, and secure incremental revenue commitments.
- Maintained detailed documentation of all sales activities, account progress, and pipeline movement using internal CRM and reporting tools.
Senior Business Development Manager
Sandals Resorts International
01.2015 - 04.2022
- Leveraged preferred relationships of Sandals and Beaches Resorts brands in order to gain commitment, incremental revenue growth of 382 assigned accounts in California, Washington and Oregon.
- Overall Territory Net Sales Growth of $6.8 million from 2015 to 2022 (17% growth from inception). Total territory value of $22.3 million upon departure.
- Utilized a consultative sales approach to match the needs of the agency with the product offering of Sandals and Beaches Resorts.
- Gained revenue commitments with travel agencies and executed an implementation plan with agency to realize committed revenue.
- Regularly achieved sales targets by managing account list effectively and growing the accounts with the biggest opportunities.
- Represented Sandals Resorts at industry events in respective territory as needed to cultivate new business opportunities and gain new revenue commitments. Created brand loyalty through the use of key tools such as joint marketing plans, agency education, provided marketing tools to agents, product differentiation, and value proposition Sandals and Beaches Brands.
- Used Sales Force, INFOR and various other reporting tools to understand profitability, trends and goal tracking. Documented, planned and executed regional budget through Concur.
- Monitored competitive activities in the marketplace and provided feedback in reporting and in weekly meetings. Worked with Regional Director and Western Region BDM team to identify accounts that should have more potential and created a yearly multi-state action plan for the Western Territories.
- Highly responsive to agent needs, issue resolution, and provided excellent follow up.
Business Development Strategist
Educational Data Systems Inc.
11.2012 - 12.2014
- Responsible for building applicant sources by researching and contacting community services, colleges, employment agencies, recruiters, media, and internet sites; providing organization information, opportunities, and benefits; making presentations; maintaining rapport. Placing and assigning employees at clinics, hospitals, and other medical facilities
- Marketied to employers the array of services available through the Pennsylvania CareerLink
- Coordinated on-site recruitment events to connect job seekers with employers Providing information and encouragement to employers who are willing to participate in On-the-Job Training programs and tax credit programs Performed background checks on potential employees, as well as checking upon given references, transcripts, and credentials
- Negotiated salary, problem-solving, and counseling, therein establishing a rapport with the job candidate required by the supervisor
- Developed and maintaining a productive working relationship with employers in the Education and Healthcare fields.
- Provided accurate and timely documentation/reports in accordance with company and contract guidelines Providing community outreach throughout Philadelphia for several stakeholders such as the PWorks (Philadelphia Works Investment Board) and PCCC (Philadelphia Chamber of Commerce)
District HIV/AIDS Coordinator
United States Peace Corps
09.2009 - 10.2012
- Community Liaison to BMOHSD (The Botswana Ministry of Health & Skills Development)
- Responsible for implementing the 2011/2012 BMOHSD “Skills for Living” curriculum to 13 rural primary schools northwest of the capitol, Gaborone
- Drafted BMOHSD program correspondence, standard operating procedures (SOPs), program reports and documentation, presentations, training materials, and forms Coordinated and/or planned program events, trainings, and meetings, including regular stakeholder and taskforce meetings, and media events regarding “Skills for Living” impact on HIV/AIDS
- Gave program presentations and updates to senior BMOHSD staff/USAID, country specialists and medical officers, country/regional Peace Corps directors, and the general public
- Worked with community NGOs (Non-Governmental Organizations) to improve existing and develop new life skills initiatives in communities highly affected by HIV/AIDS Reviewed NGO operations to define business processes and rules; identified gaps and areas for improvement, updated, developed and documented policies, procedures, manuals, and training programs; developed and documented project plans; developed funding proposal for outdoor community amphitheater
Education
Bachelor of Science - Business Administration And Management
West Virginia University
Morgantown, WV05-2009
Timeline
Business Development Manager
MSC Cruises
05.2025 - Current
Business Development Manager
Apple Leisure Group
04.2022 - 05.2025
Senior Business Development Manager
Sandals Resorts International
01.2015 - 04.2022
Business Development Strategist
Educational Data Systems Inc.
11.2012 - 12.2014
District HIV/AIDS Coordinator
United States Peace Corps
09.2009 - 10.2012
Bachelor of Science - Business Administration And Management
West Virginia University