Enhanced understanding of current fashion trends by attending fashion events and staying informed through research.
Collaborated with independent fashion designer on marketing campaigns, leveraging expertise in visual storytelling to create compelling content that resonated with target audiences.
Launched an independent styling business from the ground up through strategic networking efforts within the fashion community.
Oversaw photoshoot production from start to finish, including sourcing locations, and coordinating schedules.
Fostered a welcoming and inclusive environment for clients of all backgrounds by promoting body positivity and celebrating individuality.
Increased brand visibility through consistent collaborations with clothing designers, videographers/photographers, models and for photo shoots.
APPAREL BRAND OWNER
Self-employeed
11.2018 - Current
Conceptualized brand identity and developed graphic designs and styles.
Source fabric, garments, and quality blanks.
Boost brand image through focused marketing campaigns to assess strategies.
Evaluated suppliers to maintain cost controls and improve operations.
Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decision-making.
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Implemented marketing strategies to increase brand awareness and attract new customers.
INDEPENDENT CLOTHING RESELLER
Self-employeed
11.2018 - Current
Hand-picked, washed, and treated each garment to create a great curation for customers.
Conducted B2C and B2B sales through in-person events, private wholesale appointments, and e-commerce.
Analyzed seasonal trends and adapted to slow/high seasons and market shifts.
Controlled operation costs and budget to sustain long-term profitability.
Increased sales by curating a diverse and appealing inventory of clothing items for resale.
Optimized online presence, utilizing social media platforms to promote available items effectively.
PACSUN
06.2018 - 11.2018
Created new floor layouts/visuals throughout the store
Manage day to day store operations - opening/closing
Oversee sales floor and track sales throughout the day to monitor daily goals.
Associate
Smart & Final
08.2016 - 06.2018
Increased customer satisfaction by providing exceptional service at all times.
Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
Worked varied hours to meet seasonal and business needs.
Answered customer questions about products and services, helped locate merchandise, and promoted key items.
Managed efficient cash register operations.
Streamlined inventory management processes, reducing waste and ensuring optimal stock levels were maintained.
Education
Bachelor of Science - Business Administration Management
CALIFORNIA STATE UNIVERSITY LOS ANGELES
Los Angeles, CA
Associate Degree - Business Administration
PASADENA CITY COLLEGE
Pasadena, CA
MONROVIA HIGH SCHOOL
Monrovia, CA
Skills
Microsoft Applications
E-commerce Sales
Graphic Design/Creative Vision
Marketing Strategies
Fashion Forecasting/Trend Analysis
Event Planning
Networking Abilities
Adaptability/Time Management
Social Media Savvy
Multitasking Abilities
Photoshoot Direction
Styling Techniques
Brand Awareness
Hobbies and Interests
Fitness
Health
Fashion
Travel
Customer Service
Verbal Communication
Timeline
INDEPENDENT STYLIST
Self-employeed
07.2023 - Current
APPAREL BRAND OWNER
Self-employeed
11.2018 - Current
INDEPENDENT CLOTHING RESELLER
Self-employeed
11.2018 - Current
PACSUN
06.2018 - 11.2018
Associate
Smart & Final
08.2016 - 06.2018
Bachelor of Science - Business Administration Management