Nathan White
Daytona Beach,FL
Summary
A proven leader in Women's Health sales, I've driven significant market growth at each organization I've been apart of through strategic leadership and effective team management. With 2 decades of experience I am skilled in corporate budget management and cross-functional team leadership, my approach consistently delivers beyond targets, marrying analytical prowess with strong relationship-building capabilities. I am a resourceful and resilient professional who pursues revenue opportunities by capturing new business with multifaceted strategies. I am dedicated to constantly improve sales numbers and driving business forward. Lastly, I am a born connector and leader with proven analytical abilities and clear understanding of the Women's Healthcare industry.
Overview
20
20
years of professional experience
Work History
Chief Operating Officer
Corporate Courseware
Central Florida
07.2023 - Current
- Designed and implemented the commercial strategy for the organization
- Identified and evaluated new market opportunities and partnerships.
- Led the sales and marketing campaigns to achieve targets and improve revenue goal attainment.
- Established and maintained relationships with key stakeholders and clients
- Analyzed market trends and adapted strategies accordingly.
- Collaborated with other executives to align commercial strategies with overall business objectives
- Monitored and reported on market and competitor activities
- Managed budgets and forecast sales performance to maximize profitability
Vice President of Sales
Sera Prognostics
Salt Lake City, UT
10.2022 - 06.2023
- Developed and implemented Women's Health and Prenatal sales strategies leading to a 25% increase in sales volume quarter-over-quarter
- Hired and Trained a National Sales team, promoting high performance through clear expectations and resource utilization
- Conducted monthly sales forecasting and competitive analysis to refine product performance and identify growth opportunities
- Enhanced performance development through continuous coaching, training, and mentoring initiatives
- Strategized with Executive Leadership on Corporate objectives to ensure KPI achievement
- Negotiated contracts and closed agreements to maximize profit.
- Developed relationships with key clients to maximize revenue potential. Participated in industry events and trade shows to promote company offerings.
- Collaborated with marketing teams to develop and implement promotional strategies and campaigns.
- Contacted current and potential clients to promote products and services.
National Sales Director
Sema4 Genomics
Stamford, Connecticut
04.2020 - 10.2022
- Generated $10 million in sales, surpassing the previous year’s results by $4.8 million in the Women's Health market.
- Successfully launched and expanded the Signal Product Portfolio in the Women's Health market, using deep market knowledge
- Built and trained a new Women's Health/Oncology salesforce, achieving strong performance against revenue targets
- Provided accurate sales forecasts, informing strategic decisions and maximizing customer value through relationship-building
Senior Sales Director
Sema4 Genomics
Remote
04.2018 - 03.2020
- Led the launch of the Signal Portfolio in Women’s Health and Oncology markets, generating $2.7 million in sales in the first year
- Improved business performance by collaborating with product teams to develop new sales processes and tracking systems
- Fostered a strong team culture that inspired performance improvements across multiple business units
Women's Health Regional Account Manager
Sema4
Stamford, CT
01.2017 - 03.2018
- Developed and maintained new OBGYN and IVF accounts, expanding market share in the Florida region
- Launched new reproductive health testing and increased brand awareness in a competitive market
- Cultivated long-term relationships with providers, enhancing customer satisfaction and market penetration
- Participated in trade shows, conferences, and other events to promote brand awareness in the region.
- Coordinated with logistics teams to ensure timely delivery of products to customers.
- Integrated new offerings and eliminated underperforming products to keep line agile in face of changing account needs and market trends.
Account Executive
Myriad Genetic Women’s Health
Florida
03.2015 - 01.2017
- Established new Inherited Cancer Screening for Women's Heath Clinics across Central and South Florida, growing market presence
- Conducted training sessions for OBGYN's on inherited cancer guidelines and medical management
- Integrated high-risk protocols into specialty medical groups, driving sales of genetic testing services
- Maintained accurate records of all sales activities using CRM software systems.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
Business Development Manager
Adventist Health Systems, Florida Memorial Hospital
Central Florida
04.2013 - 02.2015
- Increased daily census by 5 patients, resulting in $1.2 million additional revenue
- Negotiated contracts with Managed Care companies, improving regional healthcare relationships
- Developed marketing strategies to improve referral rates and boost service revenue
- Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
- Organized meetings between senior management and prospective customers.
- Coached, developed and motivated team to achieve revenue goals.
- Directed and coordinated products, services and sales activities.
Sr. Women's Health Account Executive
GENPATH-Diagnostics
Florida
09.2009 - 04.2013
- Created and managed 50+ new OBGYN accounts across North and Central Florida
- Achieved $12 million in annual sales revenue while maintaining strong customer satisfaction
- Trained OBGYNs and healthcare providers on diagnostic testing innovations and developed strategic marketing plans
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Provided exceptional customer service by responding promptly to inquiries and resolving issues quickly.
- Produced sales documents, finalized deals and filed records.
- Identified potential new customers through research of industry trends and competitive analysis.
Women’s Health Sales Consultant and Regional Sales Trainer
Bayer Healthcare
Southeast Region
08.2007 - 09.2009
- Delivered sales presentations to OB/GYN physicians and expanded market share in medical devices and pharmaceuticals
- Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
- Prepared and delivered appropriate presentations on products and services.
- Maintained accurate records of all sales activities in the CRM system.
- Trained and mentored new sales team members, fostering a collaborative team environment
- Conducted market analysis to align sales strategies with regional needs
Women’s Health Sales Consultant
Berlex Labs
Florida
07.2005 - 08.2007
- Increased market share by 47% in the women’s healthcare sector, selling 2,400 medical device units
- Developed relationships with women’s health providers and exceeded sales goals
Education
Leadership Development Program -
Cornell University
01.2021
Business Management Courses -
University of Central Florida
Orlando, FL01.2004
Bachelor of Arts -
Bethune-Cookman University
Daytona Beach, FL01.1995
Skills
- Solution selling
- Sales strategy development
- Deal closing
- Sales coaching
- Client relationship management
- Sales process optimization
- Industry networking
Timeline
Chief Operating Officer
Corporate Courseware
07.2023 - Current
Vice President of Sales
Sera Prognostics
10.2022 - 06.2023
National Sales Director
Sema4 Genomics
04.2020 - 10.2022
Senior Sales Director
Sema4 Genomics
04.2018 - 03.2020
Women's Health Regional Account Manager
Sema4
01.2017 - 03.2018
Account Executive
Myriad Genetic Women’s Health
03.2015 - 01.2017
Business Development Manager
Adventist Health Systems, Florida Memorial Hospital
04.2013 - 02.2015
Sr. Women's Health Account Executive
GENPATH-Diagnostics
09.2009 - 04.2013
Women’s Health Sales Consultant and Regional Sales Trainer
Bayer Healthcare
08.2007 - 09.2009
Women’s Health Sales Consultant
Berlex Labs
07.2005 - 08.2007
Leadership Development Program -
Cornell University
Business Management Courses -
University of Central Florida
Bachelor of Arts -
Bethune-Cookman University
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