Nathaniel Parker

• Drove Advertising campaigns and TikTok Shop, optimizing ad strategies to achieve:

Up to a 138% increase in click through rate (CTR)

593% reduction in cost per click (CPC)

• Manage Amazon listings and led A/B testing, resulting in:

30.5% increase in click through rate (CTR)

81% growth in add to cart (ATC) actions

87.5% boost in product purchases

• Directed and deployed an advanced analytics tool to track user interactions, delivering actionable insights to inform strategic decisions and drive product evolution
• Mentor junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
• Established strong relationships with key industry partners, securing valuable co-marketing opportunities and sponsorships.
• Led product development to enhance user experience and align positioning with consumer needs through market research.
• Implemented tech support team, ensuring swift issue resolution and a seamless customer experience

• Served on the executive board to drive member-informed communication and action campaigns with legislators and high-profile stakeholders.
• Increased membership by 42%, through targeted recruitment and retention campaigns, making Utah FOP Lodge 44 the largest lodge in the state
• Planned and executed marketing campaigns to mobilize action and drive engagement.
• Enhanced member engagement through the creation of compelling content for website, email, and social media platforms.

• Conceived and directed the development of core features, ensuring the functionality aligned with market needs
• Led the branding and logo design, establishing the company's identity
• Managed social media, customer support, and overall user engagement
• Achieved a 52% year-over-year growth, driving product success from concept to execution

• Drove JuJu Energy's Influencer Program, driving 20% of total revenue
• Rebuilt the Partnership Program to optimize efficiency, communication, and sales goals.
• Planned and executed the promotional calendar, aligning influencer activities with marketing strategies
• Fostered relationships with industry influencers as part of a larger influencer marketing strategy, expanding brand reach through authentic endorsements.

• Maintained safety and security in high-stress environments, ensuring compliance with correctional protocols
• Developed strong interpersonal and conflict resolution skills while managing inmate populations
• Demonstrated leadership and attention to detail, overseeing daily operations and ensuring adherence to regulations
• Excelled in decision-making under pressure and collaborated with team members to address complex situations

• Managed Multiple teams while maintaining security operations of events that housed more than 80,000+
• Contributed to a culture of continuous improvement by actively seeking and implementing feedback from clients, team members, and other stakeholders.

• Served as Route Supervisor, optimizing routes, maintaining logs and audits, and integrating new customers efficiently.
• Regularly evaluated processes to identify and implement improvements, enhancing operational effectiveness in route supervision.