Results-oriented Chartered Certified Accountant (FCCA) with 18 years of experience in external audit, financial reporting, and regulatory compliance. Led audits for multinational firms and developed national remittance policy at the State Bank of Pakistan, significantly increasing inflows. Currently advising CFOs and SMEs on financial management, enhancing operational structure and compliance for sustainable growth.
Overview
20
20
years of professional experience
2011
2011
years of post-secondary education
Work History
Financial & Business Trade Advisory Consultant
NI Trade & Business Advisory LLC
Houston, Texas
12.2025 - Current
Provide CFO-level advisory to SMEs and entrepreneurial ventures, covering financial planning, reporting structures, and governance frameworks that align with growth-stage needs.
Developed market entry strategies and business development initiatives for clients, enhancing their growth potential.
Assessed and identified risks linked to proposed changes or strategies, informing client decision-making.
Deliver full-cycle SME accounting services using QuickBooks, including chart of accounts setup, monthly close, reconciliations, and management reporting tailored to owner-managed businesses.
Coordinated buyer-seller engagement for petroleum and commodity trading mandates, including EN590, Jet Fuel, and Sulphur, ensuring smooth transactions.
Resident Vice President – Remittances
Al Baraka Bank, Pakistan
11.2023 - 11.2024
Achieved a 35% increase in remittance flows in the very first year, surpassing the bank's prior-year performance benchmark through aggressive outreach and relationship-led pipeline development.
Established new tie-ups with international MTOs, exchange houses, and digital remittance platforms, broadening the bank's reach into key diaspora corridors across the GCC, UK, and North America.
Focused on growing the bank's inbound remittance corridor by originating new partnerships, deepening existing ones, and driving volume growth across international channels.
Directed remittance operations team, overseeing transaction processing, exception handling, and service quality across active corridors.
Worked closely with technology and operations teams to improve the end-to-end remittance process — identifying friction points in existing systems and pushing through enhancements that improved turnaround times and customer satisfaction.
Implemented compliance procedures, ensuring adherence to regulatory standards and minimizing risk.
Oversaw daily banking operations, ensuring smooth transaction processing and customer service. and customer service inquiries effectively.
Collaborated with team members to enhance service delivery and streamline efficiency.
Resolved customer concerns promptly, maintaining high satisfaction levels.
Founder & CEO
Naushad Imdad Pakistan Pvt Ltd
01.2012 - 10.2023
Founded and built a retail and luxury fashion business from the ground up, growing it to $3M in annual revenue across multiple channels and markets.
Defined business vision and strategic direction, driving company growth initiatives.
Developed and implemented a comprehensive business plan to launch the company.
Built and nurtured relationships with clients, vendors, and stakeholders to enhance collaboration.
Oversaw marketing strategies to increase brand awareness and reach target audiences.
Analyzed market trends to identify opportunities for new services and products.
Developed sourcing networks and supplier relationships across South Asia and the GCC, managing a diverse supply chain for bespoke and ready-to-wear product lines.
Personally oversaw all financial management functions including budgeting, cash flow planning, statutory compliance, and coordination with external auditors across group entities.
Managed financial planning, budgeting, and resource allocation effectively.
Introduced structured financial systems and internal controls suited to a growth-stage business, enabling cleaner reporting and easier external audit processes year-on-year.
Designed and managed financial budgeting, forecasting, and reporting systems, ensuring alignment with growth objectives.
Established policies and procedures for efficient workflow management.
Deputy Director – Remittance Policy
State Bank of Pakistan (PRI)
01.2009 - 01.2013
Directed the formulation and implementation of national remittance policy, achieving a landmark increase in annual inflows from $6.8B to $30B — one of the most significant jumps in Pakistan's remittance history at the time.
Liaised with State Bank, Ministry of Finance, and global money transfer operators to align policies and improve operations within remittance ecosystem.
Developed and implemented standardized AML/KYC reporting frameworks with international regulators, MTOs, and commercial banks, enhancing compliance and monitoring capabilities.
Represented Pakistan as a speaker at international conferences on remittances and payment systems, presenting policy frameworks, reform initiatives, and corridor-level data to audiences of central banks, regulators, and financial institutions from across the GCC, Europe, and Asia.
Participated in global forums and working groups on remittance cost reduction, corridor development, and financial inclusion, fostering an international network in payments and money transfer.
Audit Senior
Ernst & Young (EY)
12.2005 - 06.2009
Planned and led statutory audits for a portfolio of multinational clients under SOCPA, IFRS, and US GAAP, covering sectors including FMCG, oil & gas, financial services, aviation, and insurance.
Led audit teams in evaluating financial statements for compliance and accuracy.
Prepared and reviewed consolidated financial statements, risk assessment memos, management letters, and tax computations for Saudi and Pakistani clients, ensuring compliance with relevant standards.
Developed audit plans to assess risk and determine scope of engagements.
Supervised audit teams across multiple locations, training staff, reviewing work, and maintaining quality standards under tight reporting deadlines.
Reviewed work papers to ensure adherence to auditing standards and best practices.
Mentored junior staff on auditing techniques and regulatory requirements.
Analyzed data trends to identify potential issues and improve audit processes.
Performed risk assessment procedures to identify potential control weaknesses.
Adhered to audit principles, standards, and practices to keep company in good standing.
Built strong client relationships through transparent communication and practical advisory — often acting as the key contact for senior finance teams during year-end close.
Jeddah, Riyadh & Karachi
Major Audit Clients: Toyota, Unilever, BAE Systems, Pepsi, Pak Arab Refinery (PARCO), ABN Aero/RBS, PIA, Berger Paints, Friesland, SC Johnson, SADAFCO, Gulf International Bank, National Commercial Bank, BUPA Insurance, SGI General Insurance, Habit Sugar Mills, Telecast Ltd, Arabian Homes, USAID Assignments
Compiled detailed reports on audit findings, providing actionable recommendations for improvement.
Education
FCCA - Chartered Certified Accountant
ACCA
01.2002 - 12.2008
Master's - Economics
Advanced Certifications - AML & International Banking
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.