Naveen Sathineni
Austin,TX
Summary
Having master’s in computer science with 7 years of experience in developing end-to-end marketing automation solutions for multi vertical clients. Specializes in developing and implementing multi-channel journey campaigns with Salesforce Marketing Cloud, including Data Cloud, Sales Cloud, Content Builder, Einstein. During my professional career as a Salesforce Marketing Cloud Developer, I integrated Marketing Cloud with Sales Cloud, Data Cloud, and external systems to create personalized marketing solutions. Specialized in complex scale dynamic personalization using AMPScript for emails and SSJS for landing pages. Within the Data Cloud, my responsibilities included creating and managing enterprise scale Data Cloud segments to effectively target specific audiences and implementing various entry source journeys. Additionally, I led projects from initial design through testing to final deployment, transforming provided architectures into fully developed solutions.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Salesforce Marketing Cloud Developer
VML MAP
10.2023 - 09.2024
- Lead the development and maintenance of comprehensive email, push, and SMS notification solutions using Salesforce Marketing Cloud
- Executed comprehensive cross-cloud marketing campaigns, integrating SFMC, Sales Cloud, and Data Cloud for a leading enterprise automotive client
- Enabled interactive email capabilities within SFMC to capture zero-party data directly from customers, enhancing personalization and engagement
- Conducted thorough proof-testing of interactive emails across various email clients, ensuring functionality and user experience; implemented fallback content for compatibility issues
- Played a key role in the phased migration from Adobe Campaign to SFMC, managing both triggered and batch campaigns
- Oversaw end-to-end implementation of phased migration batch campaigns, ensuring seamless transition and minimal disruption
- Contributed to the solution design for Salesforce Entry Event Journeys, optimizing customer engagement and journey automation
- Managed a rigorous hyper care process for newly launched campaigns, ensuring stability, performance, and quick resolution of any issues
- Developed detailed implementation documents for campaigns executed in SFMC, providing comprehensive guides for future reference
- Delivered presentations and showcases of campaign implementations to the client, demonstrating value and effectiveness
- Environment: Salesforce Marketing Cloud (SFMC), Sales Cloud, Data Cloud, AMP Script, HTML5, CSS3, SQL Queries, Journey Builder, Email Studio, Push Notifications, SMS Campaigns, Automation Studio, Content Builder, Entry Event Journeys, Adobe Campaign, Cross-Cloud Integrations, Fallback Content Testing, Hyper Care Processes, Agile Methodology
Salesforce Marketing Cloud Consultant
HCL America
12.2021 - 10.2023
- Worked with business owners to understand their requirements for Salesforce Marketing Cloud application
- Analyzed, designed, and developed campaigns/automations in Salesforce Marketing Cloud based on business requirements
- Translated designs and wireframes into responsive emails using AMPScript and advanced HTML coding skills (HTML5, CSS3, jQuery/JavaScript)
- Segmented audiences within Salesforce Marketing Cloud using Data Filters as well as SQL queries while ensuring data is clean and accurate to launch Ad-Hoc campaigns
- Produced comprehensive reporting on email engagements after the campaigns are deployed
- Executed A/B testing around content, creative, subject lines, etc
- Worked on setting up Sender Profiles, Delivery Profiles, Send Classifications
- Assisted with provisioning of Sender Authentication Package (SAP) so that sending IPs, images and links sent from SFMC adhere to corporate branding
- Worked on defining User roles and permissions, also created custom roles as per usage and business needs of the clients
- Built simple and complex automations using multiple automation studio activities like SQL Query, SSJS Script, Data Import, Data Extract, File Transfer and Data Filter etc
- Extensively worked on building multi-channel Journeys in Journey Builder using Emails, Ad Studio and Push messages
- Worked with cross functional teams to ingest data into SFMC from batch and real-time sources
- Provided guidance on using SFMC SOAP API and REST API for real-time use case
- Integrated Salesforce Sales/Service Clouds with Marketing Cloud using the Marketing Cloud Connector App
- Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns
- Environment: Salesforce Marketing Cloud (SFMC), Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, Journey Builder, AMP Script, HTML5, CSS3, SQL Queries, SSJS, Data Extensions, Content Builder, Sender Authentication Package (SAP), REST API, SOAP API, Ad Studio, Push Notifications, File Transfer, Data Extract, Audience Segmentation, Agile Methodology
Salesforce Marketing Cloud Developer
Egiants Technologies LLC
01.2019 - 12.2021
- Worked with business owners to understand their requirements for Salesforce Marketing Cloud application
- Built high level data flows to meet business requirements
- Monitored automations in Automation Studio and was responsible to enhance the system by implementing data retention methods
- Automated the import, extract and Query activity using Automation Studio
- Used Dynamic content for subject lines
- Used AMP scripting to use data from Data Extensions
- Used SOAP API to invoke triggers and create redundant data
- Created Email Templates in Content Builder and was responsible for email tracking
- Used HTML, CSS, AMP Script, and other technologies to build customized solutions that support critical business functions
- Coded mobile responsive emails, landing pages and digital ads from scratch, and stay up to date with emerging email marketing best practices
- Assisted in building Journeys in Journey Builder for campaigns that are by the business team
- Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings
- Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives
- Environment: Marketing Cloud Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, AppExchange, Journey Builder, Audience Builder, Email Campaigns, HTML, Java Script, CSS, Triggers, Amp Script, Heroku, SQL, Web Services, Reports, Email Services, Tracking, Data Import/Export
Salesforce Marketing Cloud Developer
Intelliroute Technologies LLC
09.2017 - 01.2019
- Worked with business process owners to understand their requirements for Salesforce Marketing Cloud application
- Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings
- Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement
- Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns
- Used Journey builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder
- Used HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions
- Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio
- Designed personalized email content using Adobe Creative Suite, HTML and CSS3, AMP script in Content Builder
- Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign
- Used Automation Studio for performing actions such as imports, extracts and SQL query activities
- Environment: Exact Target/ Marketing Cloud Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology
Email Resolution Specialist
Amazon
09.2015 - 01.2016
- Working with Marketing managers and converting their strategy into implementations
- Design advanced reports, dashboards, and portals in Amazon business intelligence tools
- Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments
- Generating the data extract reports and test for email and digital functionality and proper rendering across devices, operating systems, and browsers including landing page functionality to ensure clicks can successfully convert to a sale
- Worked on mobile push notifications, particularly for the Delayed Auth customers, who haven’t completed the flow yet, to fulfill the mobile application requirements
- Skilled in identifying and analyzing Team performances and driving customer service operations to meet expectations
- Created Email Templates for sending the Ad hoc emails and helped in automating the process which reduced the timeline
- Used Identity access management application to identify fraudulent activities by learning concession abuse patterns
- Analyzed customer account data using e-commerce fraud analysis techniques to detect and provide consolidated reports to alert the service agents while taking escalation calls
- Environment: Paragon (Identity Access Management Tool / AI Tool), Nautilus (Supplier verification Management Tool), FRPG (Inventory Management Tool)
Education
Master’s - computer science
Fairfax University of America
Fairfax, VA08.2017
Bachelor of Electronics &Communication Engineering -
Jawaharlal Nehru Technological University
INDIA05.2015
Skills
- Agile
- Waterfall
- Salesforce CRM
- SFMC-ExactTarget
- Email Studio
- Automation studio
- Mobile Studio
- Social Studio
- Advertising Studio
- Query Studio
- Journey Builder
- Reports
- Data loader
- AMP Script
- JavaScript
- HTML
- CSS
- SQL
- MS Office
- Jira
Certification
Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Administrator
Timeline
Salesforce Marketing Cloud Developer
VML MAP
10.2023 - 09.2024
Salesforce Marketing Cloud Consultant
HCL America
12.2021 - 10.2023
Salesforce Marketing Cloud Developer
Egiants Technologies LLC
01.2019 - 12.2021
Salesforce Marketing Cloud Developer
Intelliroute Technologies LLC
09.2017 - 01.2019
Email Resolution Specialist
Amazon
09.2015 - 01.2016
Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Administrator
Master’s - computer science
Fairfax University of America
Bachelor of Electronics &Communication Engineering -
Jawaharlal Nehru Technological University
Similar Profiles
Naveen SathineniNaveen Sathineni
Salesforce Marketing Cloud Developer at VML MAPSalesforce Marketing Cloud Developer at VML MAP
Arezu ThakurArezu Thakur
Lead Software Testing Engineer at Accenture Federal ServicesLead Software Testing Engineer at Accenture Federal Services
CYRIL NDI TABICYRIL NDI TABI
Licensed Vocational Nurse at Arbor Terrace Senior LivingLicensed Vocational Nurse at Arbor Terrace Senior Living