Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Languages
Timeline
Generic
NAVIL BARAHONA

NAVIL BARAHONA

Lake Elsinore,CA

Summary

Results-driven professional with comprehensive background in business account management. Skilled in developing and maintaining client relationships that drive business success. Known for strong team collaboration and adaptability, ensuring consistent achievement of business goals.

Overview

13
13
years of professional experience
1
1
Certification

Work History

BUSINESS ACCOUNT MANAGER

Crossmark Inc.
09.2022 - 11.2024
  • Company Overview: The Clorox Company Team
  • Manage business development for The Clorox Company at all independent retailers through UNFI Corp, focusing on key categories including charcoal (Kingsford) and cat litter (Fresh Step)
  • Previously, managed business development for the UNFI West Region and Southern grocers such as Stater Bros
  • (CA) and Bashas' (AZ), across a diverse portfolio including laundry/homecare (Clorox), food storage (Glad), litter (Fresh Step), charcoal (Kingsford) and condiments (Hidden Valley Ranch)
  • Led a team of Customer Business Managers, collaborating directly with retailers and regional merchandisers to develop, implement and optimize annual and quarterly join business plans and promotional strategies
  • Worked closely with cross-functional business partners incorporating business insights, planning organization, analytics and marketing to align strategies and drive performance across multiple business areas
  • Consistently exceeded client sales targets, achieving year-over-year growth even in categories where overall category sales were down
  • Secured and attended new item appointments with vendor partners to present new product innovations and conduct business reviews during scheduled retailer meetings
  • Utilized syndicated data systems (IRI, Circana, Nielsen) to analyze trends, track performance, and develop actionable insights across various product categories
  • Developed and applied key performance metrics to evaluate promotional program effectiveness, monitor spending, and assess volume and distribution relative to forecasts and actuals
  • Effectively manage checkbook/ trade fund management
  • Managed trade fund budgets and effectively tracked checkbook expenditures to ensure alignment with business goals and maximize ROI
  • The Clorox Company Team
  • Monitored account performance metrics, identifying areas requiring improvement or optimization.
  • Increased client satisfaction by effectively addressing and resolving account-related issues.
  • Managed a diverse portfolio of accounts, ensuring timely delivery of services and maintaining high levels of customer satisfaction.
  • Facilitated regular client meetings to review progress updates and address any concerns or inquiries proactively.

NATIONAL ACCOUNT MANAGER

Elixinol LLC
11.2021 - 09.2022
  • Managed all wholesaler and distributor relationships in the United States, Mexico, and Brazil for a publicly traded, international brand of CBD and hemp-based wellness and food products
  • Led inside sales team of two members and managed national broker relationship with MPG (Market Performance Group)
  • Achieved monthly sales goals of revenue, margin, and distribution for three consecutive quarters (Q/Q revenue growth 14% vs
  • 10% plan)
  • Developed expertise in utilizing Shopify-based wholesale ordering platform, reducing operational overhead by 50%+
  • Attended trade shows and industry events including Expo West, ECRM, and NACDS Total Store Expo

CLIENT MANAGER

Acosta Sales & Marketing (f/k/a Impact Group)
05.2017 - 11.2021
  • Managed business development for 40+ brands at all major and independent retailers in Southern California across multiple categories: Center Store, Produce, Dairy, Frozen, and HBC
  • Consistently exceeded client sales targets: Grew Q1-Q3 2021 brand revenue by 49.1% for Ripple Foods and 47.6% for Ricos in the Southern California market vs prior year
  • Obtained and attended new item appointments with vendor partners to present new product innovation and review business during scheduled retailer reviews
  • Developed expertise with syndicated data systems across multiple categories: IRI, SPINS, and Nielsen
  • Developed promotional programs in line with client trade spend budgets to achieve revenue and margin goals

OFFICE MANAGER / BROKER ADMINISTRATIVE

The Coca-Cola Company
09.2015 - 05.2017

EXECUTIVE ASSISTANT - LARGE STORE SPECIALIST

Monster Energy
04.2012 - 09.2015

Education

Bachelor of Science - ORGANIZATIONAL LEADERSHIP

Azusa Pacific University
Azusa
06-2014

Skills

  • Category Management
  • Retailer Sales
  • CPG Industry Experience
  • Managed National Accounts
  • Managed National Wholesaler/Distributors
  • Collaboration Expertise
  • Shopper Insights
  • Data Management (IRI, Circana, Nielsen)
  • Sales Planning and Management

Certification

  • Business Development Foundations
  • Data Analysis Essentials
  • Introduction to Artificial Intelligence
  • Excel Essential Training
  • Project Management Foundations
  • Time Management Fundamentals
  • Communication Foundations

Affiliations

FOOD INDUSTRIES SALES MANAGERS' CLUB, 01/01/22, 12/01/23

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

BUSINESS ACCOUNT MANAGER

Crossmark Inc.
09.2022 - 11.2024

NATIONAL ACCOUNT MANAGER

Elixinol LLC
11.2021 - 09.2022

CLIENT MANAGER

Acosta Sales & Marketing (f/k/a Impact Group)
05.2017 - 11.2021

OFFICE MANAGER / BROKER ADMINISTRATIVE

The Coca-Cola Company
09.2015 - 05.2017

EXECUTIVE ASSISTANT - LARGE STORE SPECIALIST

Monster Energy
04.2012 - 09.2015

Bachelor of Science - ORGANIZATIONAL LEADERSHIP

Azusa Pacific University

Similar Profiles

CREATE PROFILE
NAVIL BARAHONA