Navin Ganeshan

Experienced Salesforce Developer with a proven track record in designing, developing, testing, implementing, and supporting technical solutions using Salesforce development tools and technologies. Skilled in Salesforce development with expertise in Apex, Native, VisualForce, Lightning framework, SOQL, REST & SOAP APIs, and RESTful web services. Adept at collaborating with Agile teams and digital product managers to deliver robust cloud-based solutions that enhance user experiences and drive financial empowerment for millions of Americans. Passionate about staying on top of tech trends, experimenting with new technologies, and actively participating in both internal and external technology communities. Committed to mentoring and guiding fellow engineers, fostering a culture of continuous learning and innovation. Skilled in leading development projects and implementing Salesforce solutions in accordance with industry best practices.

• Development of a complex feature in Salesforce which allowed users to send emails in bulk to clients. This resulted in reducing the number of outgoing emails by 45%.
• Collaborated on integration of client specific metrics with Salesforce to generate and distribute alerts to various coverage roles like sales and service reps. This highly scalable integration led to onboarding of 200+ metrics from 20 different applications in just 5 months.
• Evaluated and implemented a custom solution to enable the ability to send attachments through Salesforce by designing the integration between internal and external applications, which resulted in reduction of client confidentiality breaches by 60%.
• Designed and implemented a workflow in Salesforce for processing account association on cases, which focuses on dedicated resource allocation, overcoming a Salesforce limitation known as record row lock.
• Led the development of message publishing/subscription feature by integrating with Kafka framework, to reduce the dependency on Salesforce's native platform event and scale the performance of the application. This resulted in increasing the number of messages delivered from 125k (per 24 hrs) to unlimited messages and enhanced logging capabilities.
• Established data archival processes and standards, to ensure efficient storage usage. The new process focused on moving emails (highest volume contributor) in Salesforce to a staging area and then to internal data lake platform. This resulted in immediately reducing storage usage by 60%.
• Led the integration of Salesforce with internal workflow application to establish task management and approval processes, resulting in efficient usage of Salesforce licenses.
• Designed and implemented the integration of Salesforce with 3rd party applications (e.g Qualtrics), to collect client feedback and initiate automated workflows (tasks and alerts) based on feedback sentiments.
• As part of BRICS strategy, worked with various stakeholders in the BRICS locations to develop process workflow models and identified automation opportunities which reduced manual touchpoints and decreased client confidentiality breaches by 95%.
• Product managed and launched internally developed applications for operations productivity, focusing on email and task management and operations capacity risk prediction.
• Designed process to convert 100% of client onboarding ruleset into executable business decision models, improving client experience during onboarding. Decision models included various regulatory and legal requirements along with internal risk policies.
• In collaboration with the risk and human capital teams, established a dedicated career progression track for Operations personnel, focusing on enhancing their proficiency in low-code solutions. The inaugural cohort of low-code solution practitioners consisted of 200 individuals, and today, the program has successfully trained and developed over 700 professionals proficient in a wide range of low-code solutions.