An End-To-End Product Designer specialized in Human Centered Design Methodology, with two master degrees in Design and MBA
• Design and build the UI flow, and create and implement all UI assets across the blockchain marketing suite, and iteratively create high quality design solutions, with deliverables that effectively communicate the intended design.
• Take ownership of specific blockchain features, ensuring alignment with EcoVerse's brand and vision, and quickly translate ideas into visual mock-ups.
• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
• Developed conceptual diagrams, wireframes, UX solutions, visual mockups, click-throughs, and prototypes, and manage maintenance for web store including banners, page layouts, HTML, navigation menus, tabs in order to increase website traffic.
• Evaluated product decisions and prioritization by using design criteria and implementing new features that align product roadmap with company’s strategic priorities, resulted in 50% boost in user satisfaction levels, 60% increase in user time on site, and 37% decrease in user error rates.
• Developed auto-approval coupons extensions and E-commerce website for company; led prototype development, piloted and scaled outside Boston
area; continuously integrated user feedback to debug and improve application through customer testing.