Nayab Ali
New York,NY
Summary
A results-oriented leader with experience in account management, buying and leadership roles. Own and manage eight sellers within the hardlines vertical to drive growth and influence strategies using data. Specialize in developing GTM strategies within the buying lifecycle from concept to launch.
Overview
7
7
years of professional experience
Work History
Sr. Customer Success Manager
Amazon
05.2022 - Current
- Manage 8 hardline sellers in Strategic Account Services (SAS) to drive growth by analyzing data to identify trends and influence long term strategy($205M)
- Lead monthly business reviews by leveraging joint business plans to develop tactics to achieve seller goals such as marketing optimization, selection expansion and bottom line growth
- Acted as a Deal SME for the SAS org to support other CSMs during High Velocity Events to help unblock deal suppressions and drive incremental growth (+15% goal)
- Owned doc writing for the coin collectible category to strategize long term planning with collaboration from category leaders
- Remove seller blockers such as brand gating, ASIN suppression, variation splits by collaborating with multiple orgs to troubleshoot
- Led regional seller events in partnership with sales team to create awareness on SAS tools that resulted in the onboard of 60 sellers to the SAS program
Retail Account Executive
Quip
12.2020 - 05.2022
- Managed 8 retail channels including Target, Amazon (+35% Sales, +18% Rev YoY)
- Independently launched Kohls and Kroger (1,800 doors, +5% rev)
- Project led retailer.com detail page optimization with image, title and bullet analysis and asset refresh(+20% in .com sales,+2% in .com penetration)
- Identified and owned the opportunity to streamline promos across channels to create a MAP calendar inclusive of holiday deal strategy (+4% sales, +5% shipped rev, -1% promo liability funding)
- Independently led line reviews and merchandising negotiations through data and category insights
- Identified opportunity within funnel optimization to convert retail channel shoppers to DTC subscribers to drive LTV
- Direct engagement and influence with c-suite to align on GTM strategies. Developed strong relationships with internal and external stakeholders
- Managed a team by sharing knowledge and subject expertise to drive results
Associate Buyer, Men's Active
Macy's
09.2019 - 12.2020
- Managed assortment plans across 10 active brands by class, margin, turn and climate ($70M, +27% YoY)
- Delivered financial results through promo and inventory planning, developing marketing strategies and communicating with vendors on a weekly basis to ensure monthly goals are being met
- Owned end to end operational and strategic business practices across buying, planning and digital functions to streamline workflow and increase agility
- Negotiated $1M RTV for unproductive inventory which reduced margin erosion by 2%
- Pivoted on holiday promo strategy given lack of vendor shipping and achieved +$800K above sales goal for BF.
- Set up VDF model to expand macys.com selection (+500K sales, +8% .com sales)
Assistant Buyer, Men's Active
Macy's
04.2018 - 09.2019
- Supported buying director in curating seasonal assortment for Nike and Adidas ($250M)
- Owned Nike golf and tennis by curating assortment, manage markdowns and forecast sales, margin, turn ($5M)
Assistant Buyer, RTW Private Label
Macy's
09.2016 - 04.2018
- Supported buying director in all aspects of vertical buying from product development/design to launch ($100M)
Education
Bachelor of Science - Fashion Merchandising
Fashion Institute of Technology
New York, NYSkills
- Client Relations
- Strategic Planning
- Inter-Department Collaboration
- Negotiations
- Data Analysis
- Team Leadership
- P&L Management
- Marketing
Timeline
Sr. Customer Success Manager
Amazon
05.2022 - Current
Retail Account Executive
Quip
12.2020 - 05.2022
Associate Buyer, Men's Active
Macy's
09.2019 - 12.2020
Assistant Buyer, Men's Active
Macy's
04.2018 - 09.2019
Assistant Buyer, RTW Private Label
Macy's
09.2016 - 04.2018
Bachelor of Science - Fashion Merchandising
Fashion Institute of Technology
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