Nayeli Villavicencion Guaman
Chicago,IL
Summary
Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.
Overview
3
3
years of professional experience
Work History
Brand Activation Team Lead
Intern Queen Inc.
09.2023 - Current
- Coached team members in techniques necessary to complete event tasks.
- Worked as an event lead to provide optimal coverage and meet production goals.
- Trained new team members by relaying information on company procedures and marketing strategies.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
Assistant Operations Manager
Fitness International LA Fitness Signature Club
07.2023 - Current
- Coordinated with Operations Manager in different operational issues and promotional activities.
- Communicated with customers to assess satisfaction with products and services received.
- Supervised operations team to support operational excellence and excellent customer service.
- Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every customer.
O Organics Brand Ambassador
Intern Queen Inc.
01.2023 - Current
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Managed content across multiple platforms for widest audience reach.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Strengthened content through proofreading and editing.
- Developed original content using social listening and independent sources.
Operations Front Desk Staff
Fitness International LA Fitness
08.2021 - 06.2023
- Skilled at working independently and collaboratively in a team environment.
- Assessed staff needs and offered assistance with checking in patrons during busy times.
- Handled customer complaints in a professional and courteous manner.
- Performed daily inspections, checking for adequate stock supplies and proper equipment functionality.
- Collaborated with management team, promoting efficient and effective gym operation.
Marketing Intern
Players Sports and Social Group Chicago
01.2023 - 05.2023
- Helped with planning and hosting of marketing events.
- Assisted in creating written, video and image content for marketing channels.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Scheduled social media postings to advertise products and generate site traffic.
- Conducted daily updates to social media profiles to boost company online presence.
Marketing Intern
Garcia De La Cruz Olive Oil
07.2022 - 10.2022
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Created and distributed monthly newsletters to stay in touch with followers.
Social Media Marketing Coordinator
Coco Pazzo Restaurants
06.2020 - 09.2022
- Improved social media reach by creating Facebook pages and debuting new marketing strategies targeting niche audience.
- Monitored ongoing SEO expenses in alignment with budget projections.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Strategized and developed video content for client's website and social media publications.
Education
BBA - European Union Bilingual Business Administration
Universidad Loyola Andalucía
Seville, Spain06.2023
BBA - Marketing
Loyola University Chicago
Chicago, IL05.2023
BBA - U.S./Europe Business Administration Dual Degree
Loyola University Chicago
Chicago, IL05.2023
Skills
- Market Research in the beverage industry
- Canva
- Microsoft Office Suite
- Google Drive
- SEO
- Market Analysis
- Social Media Development and Planning
- Energetic Team Player
- Self-motivated
- Schedule Management
- Trend Tracking
- Key Performance Indicators
References
Available Upon Request
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Italian
Professional Working
Timeline
Brand Activation Team Lead
Intern Queen Inc.
09.2023 - Current
Assistant Operations Manager
Fitness International LA Fitness Signature Club
07.2023 - Current
O Organics Brand Ambassador
Intern Queen Inc.
01.2023 - Current
Marketing Intern
Players Sports and Social Group Chicago
01.2023 - 05.2023
Marketing Intern
Garcia De La Cruz Olive Oil
07.2022 - 10.2022
Operations Front Desk Staff
Fitness International LA Fitness
08.2021 - 06.2023
Social Media Marketing Coordinator
Coco Pazzo Restaurants
06.2020 - 09.2022
BBA - European Union Bilingual Business Administration
Universidad Loyola Andalucía
BBA - Marketing
Loyola University Chicago
BBA - U.S./Europe Business Administration Dual Degree
Loyola University Chicago
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