Naz Meknat
Los Angeles,CA
Summary
Experienced head of Public Relations, Event Coordinator, create Luxury personal shopping experience, with an extensive track record of professional achievements, and recognition. Working in different areas of PR, Fashion and events for over fifteen years, I have provided depth in service, knowledge and client satisfaction.
Experienced with event planning and coordination, ensuring every detail is meticulously executed. Utilizes strong organizational and multitasking skills to manage multiple events simultaneously. Track record of successful vendor negotiations and budget management. VIP client liaison and coordinator.
Overview
20
20
years of professional experience
1
1
Certification
Work History
PUBLIC RELATION/VIP CLIENT ENGAGEME/Special Events Manager
ISAIA
01.2023 - Current
- In charge of clients relation and engagement, Coordinating events, elevating the Client experience, Styling and hosting VIP clients such as Celebrities, Athletes and VIC clients
- Hosting trunk shows to drive sales for all doors in U.S Market
- Managing editorial projects and red carpet events for celebrity clients
- Assisted launching a women's collection for the brand and engage new clientele
- Delivered memorable events by partnering closely with clients to understand their unique needs and preferences.
- Negotiated favorable contracts with vendors, resulting in significant cost savings without compromising quality or service levels.
- Increased overall guest satisfaction by ensuring seamless execution of event details and attentive customer service.
- Enhanced brand visibility through strategic partnerships with high-profile organizations at key industry events.
CELEBRITY WARDROBE STYLIST/LUXURY PERSONAL SHOPPER/IMAGE CONSULTANT
Banoo Consulting Group
01.2006 - 01.2024
- Styled Celebrity clients for Red-Carpet, press tour and special events
- Work on set with talent for various editorial shoots
- Experience in Luxury personal shopping and Image consulting for VIC clients for over 15 years
- Cultivated strong relationships with fashion retailers to secure priority access to new collections for clientele.
- Collaborated with photographers and directors on set to create cohesive looks for photoshoots and productions.
- Developed personalized shopping strategies for clients, resulting in an improved wardrobe and increased client satisfaction.
- Facilitated communication between designers and production teams to ensure seamless execution of desired fashion concepts.
- Created visually appealing fashion editorials by selecting complementary outfits and accessories that aligned with editorial themes.
- Managed wardrobe budgets effectively, ensuring high-quality garments were obtained within financial constraints.
- Boosted client confidence through personalized style consultations that addressed individual concerns about appearance.
- Worked productively with customers to meet order requirements and service expectations.
- Cultivated strong relationships with clients through consistent communication and timely follow-ups, resulting in repeat business.
VISUAL MERCHANDISING COORDINATOR
GUESS! INC
01.2005 - 01.2006
- Managed visual merchandising for the wholesale operation in the Southern California region, on a weekly basis
- Inform and educate staff with new visual merchandising guidelines and ensure compliance
- Manage weekly reports and communicate with sales associates and regional managers
- Maintained strong vendor relationships, negotiating favorable terms for display materials and promotional collateral.
- Developed and executed floor plans for merchandise layouts, optimizing traffic flow and product visibility.
- Contributed to the development of company-wide visual merchandising guidelines, establishing best practices for stores across the region.
- Provided ongoing support for special events and promotions, ensuring effective integration of marketing materials into existing visual schemes.
- Managed inventory levels, ensuring timely restocking of high-demand items in visually compelling ways.
- Increased overall store performance by conducting regular audits of visual merchandising practices and providing feedback for improvements.
DESIGNER ASSISTANT/Coordinator, Public Relations and Marketing
JOVOVICH-HAWK
01.2005 - 12.2005
- Assisted designers on all projects; the liaison between designers, magazines, event coordinators, clients, and various production staff
- Collaborated on opening the main design office, and lead the communication with the internal staff and design team
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
- Streamlined design processes, resulting in increased efficiency and faster project completion times.
- Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
- Collaborated with product managers to align design strategies with business goals, significantly increasing market reach.
- Assisted in coordinating events, resulting in successful execution and increased attendee satisfaction.
Education
FASHION INSTITUTE OF DESIGN AND MERCHANDISING
LOS ANGELES, CAFASHION/WARDROBE STYLING
SMASH BOX STUDIOS
LOS ANGELES, CAFASHION/WARDROBE STYLING AND IMAGE CONSULTING
STACY LONDON
NEW YORK, NYSkills
- On-site execution
- Guest management
- Brand awareness
- Entertainment booking
- Social media promotion
- Vendor negotiation
- Venue selection
- Budgeting expertise
- Creativity and adaptability
- Problem-solving abilities
- Team leadership
- Public relations
- Events logistics management
- Client relationship management
Certification
Licensed Skincare Esthetician
Affiliations
- The Creative Coalition
- Women helping Women
Languages
Persian
Native or Bilingual
Timeline
PUBLIC RELATION/VIP CLIENT ENGAGEME/Special Events Manager
ISAIA
01.2023 - Current
CELEBRITY WARDROBE STYLIST/LUXURY PERSONAL SHOPPER/IMAGE CONSULTANT
Banoo Consulting Group
01.2006 - 01.2024
VISUAL MERCHANDISING COORDINATOR
GUESS! INC
01.2005 - 01.2006
DESIGNER ASSISTANT/Coordinator, Public Relations and Marketing
JOVOVICH-HAWK
01.2005 - 12.2005
FASHION/WARDROBE STYLING
SMASH BOX STUDIOS
FASHION/WARDROBE STYLING AND IMAGE CONSULTING
STACY LONDON
FASHION INSTITUTE OF DESIGN AND MERCHANDISING
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