Summary
Overview
Work History
Education
Skills
Professional Reference:
Timeline
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NAZIA TASNIM

BERKELEY LAKE,GA

Summary

Dynamic and results-driven Sales and Operations Leader with 7 years of management experience, including over 4 years in the automotive industry, specializing in centralized internet sales, team leadership, and lead performance strategy. Experienced in working with different CRMs to streamline workflows, optimize lead handling, and drive measurable results. Known for leading high-performing teams, building scalable systems, and partnering with RVP, GMs, vendors, and marketing to deliver growth. Passionate about blending data, people, and processes to elevate the customer journey and empower teams to consistently exceed goals.

Overview

8
8
years of professional experience

Work History

Centralized BDC - Sales Teamlead

Asbury Automotive
Duluth, GA
05.2023 - 04.2025
  • Supported 51 dealerships nationwide under the Nalley, Coggin, Park Place, and Larry H. Miller brands, driving performance and consistency in a high-volume, centralized operation.
  • Led and managed a team of 35 representatives, supporting 15 OEMs, ensuring operational excellence, and a seamless customer experience across all stores.
  • Successfully onboarded 11 new dealerships in 2024 and 2025, surpassing sales goals, and fostering strong partnerships to support center growth.
  • Oversaw thousands of internet and phone leads monthly, leveraging source and sub-source reports to identify high-ROI lead providers, optimize lead flow, and consistently maintain a closing rate of 8% on internet leads, and 25% on phone leads.
  • Collaborated with General Managers, Area Vice Presidents, and the Marketing team to align lead generation strategies, enhance sourcing, and improve lead-handling processes.
  • Designed and forecasted individual and dealership-level goals to ensure alignment with corporate performance benchmarks.
  • Created and delivered comprehensive training programs for new hires and existing reps, focusing on platform proficiency, digital tools, and Guest Experience Center processes.
  • Played a key role in recruitment and onboarding, identifying top talent, conducting interviews, and ensuring a smooth transition into the team.
  • Led a vehicle acquisition project across 13 Georgia and Texas dealerships, implementing a new Clicklane Trade workflow that improved the lead closing ratio from 6% to 13% within 2 months, maintaining consistent performance, and driving company-wide adoption.
  • Monitored KPIs and traffic management data to identify coaching opportunities and implement strategies that improved both team and dealership performance.
  • Worked closely with third-party lead providers such as TrueCar and CarGurus, as well as CRM Success Managers from Eleads, DealerSocket, and Tekion, to ensure workflows, integrations, and user setups were properly configured and optimized.
  • Conducted mystery shopping with competitors to analyze pricing, customer service, product positioning, and sales strategies, in order to identify market gaps and refine our offerings.

Internet Sales Consultant

Asbury Automotive Group
Duluth, GA
03.2021 - 04.2023
  • Managed inbound internet leads and phone inquiries across 13 dealerships, building authentic connections through timely follow-ups and a consultative sales approach.
  • Guided customers through the complete online car-buying journey via Clicklane, delivering a seamless, at-home shopping experience.
  • Averaged 65 personal deals per month, overseeing the full internet sales process, from first contact to close by focusing on trust, transparency, and a personalized touch.
  • Maintained strong closing rates: 35–47% on phone leads and 12–18% on internet leads, driven by responsiveness, deep product knowledge, and customer-first communication.
  • Certified Honda and BMW Specialist; represented other luxury brands, including Audi, Mercedes-Benz, and Jaguar, offering in-depth knowledge and a premium experience to high-end buyers.

Founder & Owner

Ankaara
Dhaka, Bangladesh
10.2018 - 01.2021
  • Launched and scaled Ankaara, a Bangladesh-based online clothing brand tailored for working women and students, offering stylish, quality everyday wear at accessible prices.
  • Achieved 3x revenue growth within one year by developing and executing strategic growth plans on a lean budget.
  • Wore multiple hats as a designer, marketer, social media manager, sales associate, and photographer to establish a strong, authentic brand presence.
  • Managed the full online storefront, driving traffic through blog content, campaigns, and social media engagement.
  • Increased online orders by 3x through creative promotions, influencer partnerships, and a strategic affiliate program.
  • Created interactive posts that went viral, generating over 20,000 responses overnight, growing the social following by more than 1000, and converting 10% into new customers.
  • Worked closely with local suppliers and vendors to source fabrics, manage sample production, and ensure consistent product quality.
  • Built a loyal customer base through a focus on intentional design, storytelling, and community connection.

SAT Tutor

Mentors Study Abroad
Dhaka, Bangladesh
01.2017 - 10.2019
  • Worked with groups of high school students to help them boost their SAT scores focusing on strategies for Reading, Writing & Language, and Math
  • Created personalized study plans based on each student's strengths, struggles, and learning style, making sure lessons felt approachable and effective
  • Guided students through practice tests and real-time problem-solving, helping them build confidence, speed, and accuracy

Education

Bachelor's Degree - Computer Science

Georgia State University
12-2026

Skills

  • Leadership & Team Mentoring
  • Market Research & Competitive Analysis
  • Data-Driven Decision Making in Fast-Paced Environments
  • Onboarding Strategy for Partners/Clients
  • Cross-Functional Team Collaboration
  • CRM & Sales Funnel Optimization (Eleads, DealerSocket, Tekion)
  • Critical Thinking & Strategic Problem Solving
  • KPI Development & Reporting
  • Customer Retention Strategies
  • Sales Forecasting & Reporting
  • Multitasking capacity
  • Guest Experience Strategy

Professional Reference:

 Shashank Dhanendra – Director of Regional Variable Operations, Asbury Automotive | Sdhanendra@asburyauto.com | (804) 874-2266

Timeline

Centralized BDC - Sales Teamlead

Asbury Automotive
05.2023 - 04.2025

Internet Sales Consultant

Asbury Automotive Group
03.2021 - 04.2023

Founder & Owner

Ankaara
10.2018 - 01.2021

SAT Tutor

Mentors Study Abroad
01.2017 - 10.2019

Bachelor's Degree - Computer Science

Georgia State University

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NAZIA TASNIM