NAZNEEN COHEN

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• Designed, developed, and led a strategic regional summit focused on FY23 planning and operating activities for the Western region for over 20 Regional Executives including Senior management with a focus on identifying opportunities for companywide integration of the rapidly growing Greater Western region
• Became a go to marketing staff for the Western region, focused on business development in emerging “megaregion” areas, corporate intelligence, and proposal management including management of overlapping deadlines of both prime and sub- subconsultant proposal submittals for RFP/ RFI/ RFQ’s
• Cut projected time for sales staff to make a bid decision by one week by developing customized dashboards for each subregion with data from BD tracking metrics and company metrics and creating a centralized storage of information to enable faster and more accurate decision making
• Served as a strategic partner by proactively leveraging technology tools and metrics to aid in marketing and business development efforts resulting in more efficient tracking of opportunities and prequalification requirements
• Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x and decreased drop off rate by 30%
• Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $1M growth
• Came up with detailed plans to enhance sales management and prioritize long-term business goals.
• Communicated with leadership teams by spearheading regular meetings to discuss objectives.
• Expanded business through effective network development, identifying new, and prospective clients.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Compiled product and customer data to generate informed profit projections.
• Improved sales documents with cut and paste feature.

• Reported to and worked closely with the Senior Principal)
• Integrated Water Resource Management Planning - Managed 3 internal teams on multi-million $ complex bid responses for the state and private enterprises on environmental engineering projects in Los Angeles County
• California State Water Resources Control Board (part of the CA EPA)
• Won a major state contract resulting in guaranteed contract work for the following 3 years
• Proactively designed and implemented a new end-to-end framework for evaluating, managing, and responding to all incoming proposals
• This change resulted in a more streamlined and structured process leading to higher bid win ratios and increased operational management of decision-making authority and responsibility for functional leaders
• Championed and led the rollout of the new framework throughout all 6 California offices, working with the Regional Marketing Director and supported by the Senior Principal and Manager
• Presented, trained, and taught staff to ensure best practices were consistent across the entire Western region.
• Educated staff on organizational mission and goals to help employees achieve success.
• Helped meet changing demands by recommending improvements to business systems or procedures.
• Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
• Devised and implemented processes and procedures to streamline operations.
• Supported creation of detailed, technical financial models to value potential acquisition targets.

• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Educated clients on new products or services to increase customer engagement with brand.
• Facilitated client satisfaction and renewed customer relations to drive growth.

• Solved lack of CRM support by designing and implementing a new CRM tracking system, increasing client response time by 50% and improving regional account support for over 300 clients.

• Managed and exceeded customer expectations in a fast-paced environment by changing business operations that reduced time to file claims by over 30%.

• Created tailored roadmaps and developed strategic relationships becoming the primary contact and trusted advisor for 25 key clients in diverse sectors.

• Monitored and analyzed customer feedback to identify opportunities for improvement.
• Developed and implemented strategies to increase client retention.
• Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
• Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
• Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
• Negotiated prices for products and freights to reduce cost of acquisition by achieving lower price.
• Identified key entry points to enhance market penetration and maximize returns.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Built relationships with customers and community to promote long term business growth.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Contributed to team objectives in fast-paced environment.
• Negotiated prices, terms of sales and service agreements.
• Maintained current knowledge of evolving changes in marketplace.
• Recorded accurate and efficient records in customer database.
• Met existing customers to review current services and expand sales opportunities.
• Kept detailed records of daily activities through online customer database.
• Quoted prices, credit terms and other bid specifications.
• Monitored service after sale and implemented quick and effective problem resolutions.
• Selected correct products based on customer needs, product specifications and applicable regulations.
• Presented professional image consistent with company's brand values.
• Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
• Stayed current on company offerings and industry trends.
• Attended monthly sales meetings and quarterly sales trainings.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Consulted with businesses to supply accurate product and service information.
• Contributed to event marketing, sales and brand promotion.
• Built diverse and consistent sales portfolio.
• Generated advertising brochure for vendor use.

• Led creation of teams and delivery of 50+ proposals (e.g., RFP’s, RFI’s, Tailored, etc.), for the largest Fortune 500 companies, across industry domains and regions (Africa, Middle East, and Asia) with contract values ranging from $1M to $50M
• Thrived in a fast-paced environment, continuously working on multiple proposals simultaneously under deadline
• Owned end-to-end proposal response process from identification and pre-qualification through solution development and presentation, including creative, content, and coordination with multiple stakeholders including senior management
• Worked on key projects in private and public sectors including MI6 and World Bank
• Worked with intelligence, defence, and military agencies under security clearance across Europe
• Global marketing lead for priority client AIG, responsible for a key project to build anew data centre for localized data storage with contract value over 300M.
• Edited and proofread technical documents for accuracy and consistency.
• Worked closely with software engineers, product managers and other departments to determine accuracy and completeness of technical documentation.
• Presented new technology and drafted white papers and other technical documents to complete packages.
• Self-motivated, with a strong sense of personal responsibility.
• Worked well in a team setting, providing support and guidance.
• Worked effectively in fast-paced environments.
• Excellent communication skills, both verbal and written.
• Proved successful working within tight deadlines and a fast-paced environment.

• Intercompany move from Marketing to Pre-sales Department, Designed and implemented a new company-wide bid management framework, working directly with the VP of Pre-Sales
• Championed a revamp of the master bid and proposal response document that resulted in a customizable proposal template usable for new sales opportunities
• Provided recommendations to management on opportunity and bid analysis, project management of the solution, response development and crafting the value proposition, that increased the win rate by over 30%
• Developed change communications for internal teams describing the company’s increased worldwide capabilities in new technologies and expanded product lines for Mobility and IT infrastructure.
• Created and managed project plans, timelines and budgets.
• Developed and updated tracking spreadsheets for process monitoring and reporting.
• Devised and implemented processes and procedures to streamline operations.
• Collected, arranged, and input information into database system.
• Conducted regular reviews of operations and identified areas for improvement.
• Developed effective improvement plans in alignment with goals and specifications.
• Educated staff on organizational mission and goals to help employees achieve success.

• Responsible for creating and leading all marketing activities across the region, Europe, the Middle East, Africa (EMEA) with regional annual budget of $20M+. Developed integrated marketing and communications strategies using traditional and digital strategies and leveraging region-specific next-generation capabilities.

• Provided strategic leadership for company integration by heading change alignment and communications activities during the M&A of Gateway Communications, an African integrated service provider.

• Executed over 40 corporate events annually, ranging from in-house customer-facing tailored events, to external global trade shows, and telecommunications conferences throughout the EMEA region which resulted in increased ROI on marketing expenditure by a 5:1 ratio.

• Lead marketer and organizer for the global SAMENA Telecommunications Conference hosted annually by each country’s incumbent provider, with attendance of 60+ C-level executives.

• Led marketer for pre-sales activities for program marketing for the EMEA region.

• Expanded connectivity services, such as satellite capacity and VSAT services, to Indonesia and Myanmar when the first two telecommunications licenses were issued in 2013 to Norwegian Telenor Group.

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Engaged, informed and supported staff on media and marketing outcomes.
• Launched marketing activities for new product lines and market penetration.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Analyzed consumer usage patterns to identify trends and target key demographics.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Identified industry benchmarks to measure success of key digital strategy areas.
• Identified value propositions and key messages for company marketing campaigns.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Traveled to promote current programs and drive marketing through trade shows and industry conferences.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Developed and implemented targeted digital strategy to improve business performance.
• Consulted with product development teams to enhance products based on customer interest data.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Developed innovative and targeted collateral to support overall branding objectives.
• Created and deployed successful strategies underpinning significant growth in the EMEA region for MPLS connectivity and managed services. areas.
• Shared feedback with internal departments to outline operational and training needs.
• Collaborated with management to define, document and implement new processes.
• Planned and executed events and marketing programs to increase qualified leads
• Launched marketing activities for new product lines and market penetration
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance
• Planned and executed marketing campaigns to target groups, areas and wider community
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations
• Managed and oversaw design of marketing material and promotional literature for organization
• Collaborated with developers, advertisers and production managers to market products and services
• Maintained reporting and developed actionable insights to continually improve branding efforts
• Identified target audiences and devised campaigns to match target demographics and optimize results
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives
• Identified industry benchmarks to measure success of key digital strategy areas
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy
• Identified value propositions and key messages for company marketing campaigns
• Traveled to promote current programs and drive marketing through trade shows and industry conferences
• Preserved brand integrity by monitoring consistency and quality of marketing content
• Developed and implemented targeted digital strategy to improve business performance
• Consulted with product development teams to enhance products based on customer interest data
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
• Developed innovative and targeted collateral to support overall branding objectives
• Created and deployed successful strategies underpinning significant growth in [Type] and [Type] areas
• Collaborated with management to define, document and implement new processes