Summary
Overview
Work History
Education
Skills
Timeline
Generic

NICK B. CELAYA

Dallas,TX

Summary

Expert Leader effective at motivating top-notch performance with high-energy approach. Keeps employees informed and working hard through monitoring, front-line support and personal coaching. Focused on staying ahead of demand with proactive mindset and good understanding of current market trends.

Overview

16
16
years of professional experience

Work History

General Manager

AMIRI
11.2024 - Current
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

Multi-Store Manager

Faherty Brand
06.2021 - 03.2024
  • Oversaw the highest volume market and continued to grow the business. $15 million with a continued 15% growth to LY.
  • Set example for customer service by expertly handling challenging situations and modeling positive behaviors to team members.
  • Maintained attractive, clean and fully stocked store environments to maintain appeal for every customer.
  • Coached staff to leverage upselling and cross-selling opportunities, driving consistent sales by cultivating competitive and results-driven culture.
  • Planned optimal workflow through successful scheduling and task delegation.
  • Merchandised products beautifully with attractive displays to quickly move inventory.
  • Contact in market for Visual Merchandising assistance based off of demographic and top selling items in their market.
  • Achieved consistent sales growth across multiple locations through proactive team leadership and effective marketing initiatives.
  • Developed and implemented comprehensive training program to increase employee productivity and morale.
  • Monitored recruitment metrics to identify areas for improvement and implemented changes accordingly.

Market Leader

Stag Provisions for Men
03.2019 - 08.2020
  • Successful in running $3 million dollar luxury mens store front and $8 million dollar web operation
  • Recruiting and development of staff
  • (3 team members promoted to leadership roles)
  • Merchandising Specialist
  • Customer Service Expert
  • Scheduling based off of volume and tasks (2 separate schedules for store front and web team)
  • Communication with all leaders in market
  • Streamlining web business process to ensure quick and accurate process
  • Building client network to increase sales
  • Managed budget implementations, employee reviews, training, schedules

District Manager

Cotton On Group
03.2015 - 02.2019
  • Managed South Texas District. Consisted of 5 top performing stores in company. $20 million market with a 10% growth to plan.
  • Supervised various locations, enforcing high-quality standards of operation.
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
  • Resolved conflicts promptly to promote positive environment for customers.
  • Drove revenues and team morale by developing and deploying sales contests.
  • Conducted training sessions to educate employees on best practices and procedures to increase profitability.
  • Recruiting and development of staff
  • 6 team members promoted to leadership roles
  • Transformed underperforming teams into productive, profitable teams.

Operations & Visual Manager

Gap Inc
10.2013 - 03.2015
  • In charge of receiving new shipments and keeping stockroom in order to help replenish store on daily basis
  • Leader of Operations Team (10-15 members)
  • Inventory Control - Merchandise Fulfillment
  • Merchandising Specialist -Development of new team members -Customer Relations
  • Managed analytical reports to identify and track sales activities and customer trends.
  • Increased visual impact and sales through optimal arrangement of mannequins, fixtures, walls and tables.

Multi-Store Manager

Lady Footlocker & Kids Footlocker, Footlocker, Inc
07.2009 - 10.2012
  • Successful in running 2 - 1.5 million dollar stores with crew of 10-15 members
  • Drive customer Service and offer incentive program
  • Merchandise based off of sales
  • Hours Management
  • Reaching daily, monthly and yearly sales goals (Received Award for gaining over $300,000)
  • Communication with all leaders in market.
  • Assisted in recruiting, hiring and training of team members.

Education

Bachelor of Arts - Design

West Texas A&M
CANYON, TX
05.2006

Skills

  • Strategic Planning
  • Team Development
  • Retail Effectiveness
  • Performance Tracking and Evaluations
  • Time Management
  • Critical Thinking
  • Interior and Exterior Displays
  • Sales Expertise
  • Product Knowledge
  • Visual Supervision
  • Merchandising Plan Creation
  • Staff Development

Timeline

General Manager

AMIRI
11.2024 - Current

Multi-Store Manager

Faherty Brand
06.2021 - 03.2024

Market Leader

Stag Provisions for Men
03.2019 - 08.2020

District Manager

Cotton On Group
03.2015 - 02.2019

Operations & Visual Manager

Gap Inc
10.2013 - 03.2015

Multi-Store Manager

Lady Footlocker & Kids Footlocker, Footlocker, Inc
07.2009 - 10.2012

Bachelor of Arts - Design

West Texas A&M