NAZ DAMLA ERDEM

• Led the brand strategy and storytelling of the big ideas for the clients from foundational insight to the final articulation – guiding the team toward creative and strategic solutions
• Served as the client's go-to strategic partner and managed the internal team toward effective client buy-in and socialization as well as the preparation for senior and/or executive client presentations
• Led large scale initiatives to deliver project success (timelines, budget, process, client satisfaction and deliverables) and to foster growth
• Served as the strategy lead in the Diversity Council Leadership Team and developed Monigle's internal DEIB vision

Clients include: Microsoft, LPL Financial, Mount Sinai Health System

• Led strategic recommendations for clients’ challenges in brand positioning, architecture, naming and messaging
• Clients include: Amazon, Verizon, Cisco, E-TRADE, TCF Bank
• Led the DEI branding project for IPG DXTRA (global collective of 28 agencies including FutureBrand); developed a POV and manifestation on DEI; member of the global team force to implement DEI initiatives across all regions
• Worked the agency-wide largest client account as key Strategist; assisted the client to name new offerings, develop a corporate brand architecture & nomenclature strategy, and to establish brand governance tools
• Managed work streams across a breadth of brand strategy projects (e.g., positioning, architecture, naming, design, activation); oversaw junior team members in discrete work streams.

• Led analysis, collation, and organization of qualitative and quantitative intelligence for client projects in brand positioning, architecture, naming and messaging
• Clients include: KPMG, Bank of America, Dell, Cirque du Soleil, InterContinental Hotels Group
• Worked on KPMG’s WEF Davos 2017 positioning “Navigating the unexpected” that communicates KPMG’s role in driving social change in the age of digital transformation
• Assisted in new business opportunities and project scoping
• Supported Brand Union marketing efforts and thought leadership practices by writing actively for WPP Atticus, and other articles
• Published article in Branding Magazine, November 2016: “Stories for Change – What Nonprofits Reveal About the Power of Narrative”.

• Designed the brand idea and built the brand identity including brand value proposition, attributes development, naming and messaging, packaging and structural design commences
• Managed strategic relationships with key stakeholders, compromised of gastroenterologists, immunologist, nutritionist and celiac disease support organizations, to understand the customer needs and to increase awareness
• Set up operations; coordinated inventory management and logistics, ensured the product quality and order fulfillment
• Led recipe development, testing and product trials with target consumers.

• Supported brand strategy development, using analytical and creative thinking, to solve brand challenges for clients consulting across industries
• Conducted background research, focus groups, competitive analysis and interviews with clients and their stakeholders
• Led analysis of quantitative and qualitative data and mold them into actionable recommendation
• Projects include: brand positioning and identity development, brand architecture strategy, product portfolio rationalization, nomenclature and decision-tree building, messaging matrix creation, brand guidelines design
• Clients include: American Airlines, Dow Chemical Company, Pepsi, Pfizer, Nikon, Casella Wines
• Collaborated with cross-functional teams to oversee strategy deliverables throughout the project life cycle; client handling responsibilities and regular involvement in new business activities
• Managed global research process and US-based content development for FutureBrand’s Annual Country Brand Index 2010 and 2011.

• Formulated an integrated marketing plan for Summer Drinks portfolio and proposed recommendations to maximize brand value
• Conducted qualitative research amongst the target market for evaluation of brand awareness and improvement of brand objectives
• Data and findings used for projecting KFC China brand in 2013.