Neal Clasen
Marion,IA
Summary
With a background as a former golf professional at country clubs across the midwest and my current role in sports equipment sales, I bring a unique blend of experience in customer-facing roles, strategic thinking, and a strong analytical mindset. I am eager to leverage my skills to contribute to the growth of your company through data-driven pricing strategies and detailed market analysis.
In my career as a golf professional, I was responsible for managing memberships, event pricing, and creating packages that aligned with both customer preferences and business objectives. This role required a keen understanding of customer needs, as well as the ability to adjust pricing to maximize both profitability and customer satisfaction. Additionally, as a sports equipment salesperson, I have developed an aptitude for market analysis, including monitoring competitors and understanding product cost structures. I regularly review market trends to ensure that the products I offer are priced competitively while supporting the company’s revenue goals.
In my previous roles, I have become proficient in financial modeling and utilizing tools to forecast pricing impacts, an experience that will serve me well in this role. I’ve worked closely with teams across sales and marketing to tailor offerings to specific customer segments, ensuring optimal pricing strategies. My ability to synthesize complex data and translate it into actionable recommendations is one of the strengths I will bring to the table.
I am also highly collaborative and thrive in team environments, where I can share insights and work cross-functionally to deliver results. I understand that pricing decisions must align with a company’s broader financial strategy, and I’m excited about the opportunity to contribute to your team’s goals. I look forward to utilizing my background in sports, sales, and pricing analysis to provide valuable recommendations that will help the company continue to grow and optimize profitability.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sales Rep
BSN Sports
07.2021 - Current
- Understanding Client Needs: Conduct assessments to understand each school’s unique sports needs and challenges, allowing for customized solutions that address specific requirements.
- Building Relationships: Continue to foster relationships with ADs and coaches through regular communication, meetings, and participation in school events, establishing BSN Sports as a trusted partner in their athletic programs.
- Showcasing Success Stories: Highlight successful collaborations and testimonials from current partner schools, demonstrating the positive impact of BSN Sports on their programs.
- Value-Added Services: Offer additional resources such as training clinics, equipment discounts, and promotional support for events to make the partnership more appealing.
- Engaging Community Activities: Facilitate events like charity golf tournaments and other community engagement initiatives that not only raise funds but also strengthen school spirit and community ties.
- Feedback Loop: Establish a feedback mechanism to continually assess the partnership’s effectiveness and identify areas for improvement, ensuring ongoing satisfaction and loyalty from partner schools.
Teaching Professional
PGA
03.2021 - Current
- Teaching Professional – Teach for Steve Charters & Mark McMahon @ Twin Pines & Gardner Golf Course.
- 4th Season teaching Juniors at Cedar Rapids Junior Golf w/ Steve Charters & Mark McMahon
Head Golf Professional
Stevens Point Country Club
02.2020 - 03.2021
- Hosted the WSGA Junior Ryder Cup – Wisconsin vs. Minnesota
- Showed leadership and adaptability helping run an incredibly success 2020 golf season during challenging times.
- Successfully improved the Golf Operations with an increase of 30% round increase.
- Tournament registration numbers are up by 45% compared to previous years.
- Developed a new Junior Program and put into motion last season, increasing Junior participation by 63%
- Planned and assisted with the execution of a $1,500,000 annual operating budget for the 2020 & 2021 fiscal years.
- Designed the 2020 & 2021 fiscal year capital budget.
- Created and implemented revenue generating programs to achieve financial objectives.
Head Golf Professional
Franklin County Country Club
12.2015 - 02.2020
- Hosted the 2018 MGA Senior Women’s Amateur and the 2018 USGA Senior Women’s Qualifier
- Successfully improved the Golf Operations with an increase of 88% revenue in my first season in 2016.
- In 2017 revenue numbers improved by 27% over last year’s record numbers, improved by 35% in 2018.
- Have helped increase membership in 43 of 47 months at FCCC by adding new memberships and incentives.
- Increased annual rounds played by 15% from 2016 to 2017, and an average of more than 18% increase in 2018 & 2019.
- Responsible for all aspects of daily operations including Sales and Marketing, Golf Course, Golf Shop and Clubhouse
- Developed strong relationships with local businesses and community leaders to promote FCCC in our local and surrounding areas.
1st Assistant Golf Professional
Cedar Rapids Country Club
01.2015 - 12.2015
- Assisted in the setup and implementation of a Mill River Professional Shop including contacting companies and starting accounts, ordering merchandise, checking in all products into the POS system, pricing and displaying merchandise for the Professional Shop
- Served as Tournament Director
- Assisted with the interview and hiring of new Assistant Golf Professionals and outside staff.
- Supported the purchase and implementation of new technology; Trackman for lessons and club fitting, Eventman for tournament software, and GHIN Handicap service.
- Represented Golf Operations during prospective member tours, holding meetings about the direction of the golf course and future plans for the restoration.
Education
No Degree -
Valparaiso University
PGA Golf Professional -
PGA of America
06-2014
Skills
- Customer service
- Customer relations
- Customer relationship building
- Interpersonal communication skills
- Collaborative networking abilities
- Sales development
- Client retention
- Customer engagement through sales
- Client-focused sales
- Strategic planning
Certification
- CSP - Certified Sales Professional
- PGA Golf Professional, PGA of America - June 2014
- Won Best Golf Shop for a Private Club 2015 for the PGA
Timeline
Sales Rep
BSN Sports
07.2021 - Current
Teaching Professional
PGA
03.2021 - Current
Head Golf Professional
Stevens Point Country Club
02.2020 - 03.2021
Head Golf Professional
Franklin County Country Club
12.2015 - 02.2020
1st Assistant Golf Professional
Cedar Rapids Country Club
01.2015 - 12.2015
PGA Golf Professional -
PGA of America
No Degree -
Valparaiso University