Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Neely Elizabeth Hill

Charlotte,NC

Summary

Professional marketing expert with deep experience in driving successful campaigns and fostering brand growth. Strong ability to collaborate with cross-functional teams and adapt to evolving market needs. Skilled in digital marketing, content creation, and market analysis, with focus on achieving impactful results. Known for reliability and strategic thinking in fast-paced environments.

Overview

5
5
years of professional experience

Work History

Omnichannel Marketing Specialist – Loyalty, Subscription & Reviews

ScentAir
12.2023 - Current
  • Spearheaded the launch of ScentAir’s first loyalty program, introducing a data-driven tier system.
  • Lead end-to-end lifecycle campaigns by developing strategy, creating proposals, gathering cross-functional feedback, and coordinating team members through execution. Approve creative assets, schedule multi-channel sends (email, SMS, push), and analyze performance data to optimize future campaigns.
  • Oversee subscription program performance, increasing retention through personalized lifecycle marketing, enhanced onboarding, and proactive churn prevention.
  • Design and execute multi-channel campaigns (email, SMS, loyalty, rewards) that strengthen customer relationships and improve lifetime value.
  • Analyze customer behavior, program KPIs, and campaign data to deliver actionable insights and data-driven improvements.
  • Collaborate cross-functionally with creative, product, and eCommerce teams to align lifecycle marketing with brand and business goals.
  • Build testing frameworks for A/B and multivariate experiments to refine communications and maximize conversions.
  • Partner with Yotpo, SubscribePro, and Dotdigital to streamline integrations and optimize customer experience across the subscription and rewards ecosystem.

Business Development Representative

ScentAir
06.2022 - 12.2023
  • Generated over $150,000 in expansion revenue from new clients across 20+ territories.
  • Collaborated with internal teams, including scheduling, project development, and operations, to streamline processes.
  • Innovated strategies to increase penetration of scent marketing in key industries.
  • Effectively communicated the ROI of scent marketing solutions to prospective clients.

Assistant Account Coordinator

Connect 2 Communications
05.2021 - 01.2022
  • Designed and presented a marketing strategy for a local brewery.
  • Produced, edited, and uploaded the company podcast across Apple Music, SoundCloud, Spotify, and YouTube.
  • Boosted engagement on social media platforms through tailored content strategies.

Intern

Connect 2 Communications
05.2020 - 05.2021
  • Developed and managed content for LinkedIn, Instagram, Twitter, and Facebook.

Education

Bachelor of Science - Business Administration, Marketing

East Carolina University
03.2022

Skills

  • Digital marketing
  • Customer research
  • Retention marketing
  • Voice of customer analysis
  • Social media management
  • eCommerce expert
  • Teamwork and collaboration
  • Project planning and development

Accomplishments

  • Winner of 2024 Best Customer Retention and Loyalty Strategy (The Dotties).
  • Maintained East Carolina Honor Roll throughout all four academic years.
  • Eight-year Volunteer at 1ofUs Breast Cancer Gala.
  • Received Kudos Award at Connect 2 Communications.
  • Rescue dog Owner and two-time half-marathon Runner.

Timeline

Omnichannel Marketing Specialist – Loyalty, Subscription & Reviews

ScentAir
12.2023 - Current

Business Development Representative

ScentAir
06.2022 - 12.2023

Assistant Account Coordinator

Connect 2 Communications
05.2021 - 01.2022

Intern

Connect 2 Communications
05.2020 - 05.2021

Bachelor of Science - Business Administration, Marketing

East Carolina University

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