Summary
Overview
Work History
Education
Skills
Certification
Languages
Affiliations
References
Timeline
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Neera Jokitalo

Neera Jokitalo

Brooklyn,NY

Summary

Dedicated operational leader with a passion for empowerment through sport. Resilient professional with experience leading complex teams and organizational development. I truly believe that pressure is a privilege.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Head of Operations

Pawp
New York, NY
09.2021 - Current
  • Managed operational budgets upwards of $1M annually, driving cost-effectiveness and optimization. Worked side-by-side with CEO, CTO and other executives on business strategy and execution.
  • Recruited, hired, trained, coached, supported, evaluated, and terminated team members as necessary.
  • Coordinated and managed operations activities to ensure all processes ran smoothly. Established quality assurance standards across all departments within the organization.
  • Conducted and led regular meetings with team leads review progress towards operational goals. Prepared all documentation and material to ensure effective use of time.
  • Led and managed cross-functional teams in the development and launch of new products, services, initiatives and partnerships. Provided leadership, mentorship, and guidance to team members.

Head of Customer Experience

Pawp
New York, NY
05.2019 - 09.2021
  • Developed standard operating procedures from scratch that continue to be in use still today. Developed customer-centric strategies to be implemented by product and design teams to improve customer experience.
  • Set up metrics for tracking team performance, customer experience, and efficiency. Oversaw KPI tracking and adjustment.
  • Implemented automation tools such as chatbots and virtual assistants to reduce overhead and improve response time metrics.

Marketing Director

Les Trois Petits Cochons
Brooklyn, NY
07.2018 - 02.2019
  • Oversaw budgeting for all marketing activities, including annual trade shows, promotional campaigns, and print materials.
  • Organized and project managed promotional campaigns, including social media, print materials, press releases, and website content.
  • Coordinated events such as the Fancy Food trade show for the brand, including all operational aspects.

Marketing Coordinator

Les Trois Petits Cochons
Brooklyn, NY
08.2017 - 07.2018
  • Maintained a library of marketing assets including images and videos. Maintained inventory of other marketing materials.
  • Participated in brainstorming sessions with leadership to grow brand awareness and presence in the fine food industry.
  • Provided support in the planning, coordination, and execution of promotional campaigns.

Brand Manager

Gourmet Guru / United Natural Foods
The Bronx, New York
08.2016 - 08.2017
  • Promoted brand presence for 4 key brands in New York City independent grocers and retailers. The brands were international and pursuing market penetration in the US.

Analyst (intern)

Business Finland
Stamford, CT
01.2015 - 08.2015
  • Assisted with market research for Finnish companies aiming to expand to the US market. Key industries were food and healthcare.
  • Assisted with meeting preparation for leadership team.
  • Collaborated with international teams.

Education

BBA - International Financial Management

Haaga-Helia University of Applied Sciences
Helsinki, Finland
01-2015

Bachelor of Health Science (Open University) - Health Sciences

University of Jyväskylä
Jyväskylä, Finland

Skills

  • Workforce Planning
  • Operational Excellence
  • Logistics Management
  • Schedule Management
  • Employee Development
  • KPI Tracking
  • Cross-Functional Collaboration

Certification

  • NASM Certified Personal Trainer since August 2020

Languages

English
Native/ Bilingual
Finnish
Native/ Bilingual

Affiliations

  • I've been a runner for over a decade - it provides consistency and balance to my life, and I don't know where I would be without it. I'm excited to run the NYC Marathon for the first time this fall!
  • I've also recently started training for Hyrox competitions.

References

References available upon request.

Timeline

Head of Operations

Pawp
09.2021 - Current

Head of Customer Experience

Pawp
05.2019 - 09.2021

Marketing Director

Les Trois Petits Cochons
07.2018 - 02.2019

Marketing Coordinator

Les Trois Petits Cochons
08.2017 - 07.2018

Brand Manager

Gourmet Guru / United Natural Foods
08.2016 - 08.2017

Analyst (intern)

Business Finland
01.2015 - 08.2015

BBA - International Financial Management

Haaga-Helia University of Applied Sciences

Bachelor of Health Science (Open University) - Health Sciences

University of Jyväskylä

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Neera Jokitalo