Neeti Malhotra
Charlotte,NC
Summary
Seasoned Market Researcher with expertise in quantitative and qualitative study design, client management, research planning, and data analysis. Skilled in delivering actionable, data-driven insights and developing methodologies aligned with business objectives. Experienced in fostering strategic partnerships, with an extensive scope of agency and client-side experience.
Overview
25
25
years of professional experience
Work History
Market Researcher
Project Management Institute
11.2015 - 12.2024
- Managed end-to-end market research projects, encompassing identifying research needs, questionnaire design, sample selection, data processing, data analysis and reporting.
- Led diverse research initiatives, including customer satisfaction studies, tracking programs, and various ad hoc projects, employing both quantitative and qualitative methods to inform strategic objectives across various departments.
- Triangulated insights from CX, UX, VoC, and other internal teams, synthesizing data into impactful recommendations to address experience gaps and improvement opportunities.
- Contributed to PMI's thought leadership by spearheading a comprehensive salary survey, creating a roadmap to understanding salary trends and earning potential in project management, positioning the organization as an industry authority.
- Designed and executed survey instruments to capture meaningful insights, ensuring data integrity and aligning findings with stakeholders’ strategic priorities.
- Delivered high-impact reports and presentations, translating complex data into clear, actionable insights for leadership and various departments.
- Advised leadership and cross-functional teams on market trends and member perceptions, guiding data-driven strategies to enhance engagement and offerings.
- Managed relationships with external research vendors to ensure timely, high-quality deliverables.
- Stayed ahead of emerging trends in project management, research methodologies, and consumer insights to ensure research initiatives remained relevant and impactful.
Market Research Analyst
Principia Consulting
09.2014 - 09.2015
- Conducted primary and secondary research on market trends and developments within the building products industry.
- Composed comprehensive reports that analyzed demand and supply side trends, providing actionable forecasts and strategic recommendations to drive business growth and improve client performance.
- Managed essential responsibilities including developing hypotheses based on research, designing survey instruments, identifying industry trends and emerging developments, and integrating key data inputs into data models for analysis.
- Analyzed and interpreted both qualitative and quantitative survey data, synthesizing findings into high-value client reports that directly informed business strategies.
- Clients included: Owens Corning, Huber, Grace, Ply Gem, Marvin and Milgard.
Research Consultant
Natural Marketing Institute
06.2014 - 09.2014
- 90-day research consulting role involving management of all phases of strategic consulting and custom market research projects encompassing health, wellness and sustainability.
- Led key responsibilities including questionnaire design, creation of tabulation plans, in-depth data analysis, and development of comprehensive research reports utilizing both primary and secondary data sources.
- Managed diverse projects such as awareness & usage studies, global tracking studies, concept testing, and package testing.
- Clients included: Nutrisystem, Bayer, eBay and Kameda.
Project Director
AMC Global
02.2011 - 10.2013
- Led all phases of research projects, including questionnaire design, sample selection, preparing tabulation plans, data processing, data analysis, and reporting.
- Managed a diverse portfolio of projects, including awareness & usage studies, product follow-up studies, sampling studies, and international tracking studies.
- Successfully coordinated multiple projects simultaneously, consistently meeting deadlines and ensuring smooth and efficient project delivery.
- Delivered comprehensive client reports, including detailed PowerPoint presentations that synthesized key findings and offered actionable strategic recommendations.
- Clients included: Pepsi, Procter & Gamble and ConAgra.
Freelance Researcher
StrategyOne
06.2009 - 02.2011
- Managed multiple phases of research projects, including questionnaire design, tabulation planning, development of analytic plans, survey data analysis, and reporting.
- Delivered topline reports for primary research projects, providing valuable insights that informed and supported strategic decision-making.
- Clients included: Johnson & Johnson, Church & Dwight Company and Merck.
Market Research Analyst
Advertising Specialty Institute
04.2007 - 12.2008
- Led and managed all phases of research projects, from questionnaire design and setup to data analysis and reporting.
- Managed internally conducted online research and performed ad hoc primary research to support various business functions across the organization.
- Executed a wide range of research initiatives, including customer satisfaction studies, lost customer analysis, and research supporting editorial content.
- Designed and developed questionnaires aligned with business objectives, ensuring focused and effective data collection.
- Analyzed survey data to uncover actionable insights and trends, providing clear, strategic recommendations to guide business decisions.
- Collaborated with marketing and product management teams to translate research findings into actionable strategies.
- Produced detailed reports and summaries for both primary and secondary market research.
- Updated competitive intelligence documentation to inform decision-making and stay ahead of market trends.
Marketing Analyst
Polo Ralph Lauren
05.2005 - 07.2006
- Performed database queries and analyses that supported traditional and on-line direct marketing efforts for Polo Ralph Lauren Retail, Polo.com and Polo Ralph Lauren Factory Stores.
- Conducted advanced statistical analysis on customer transaction data using SAS and Excel, identifying target audiences and optimizing marketing strategies based on data-driven insights.
- Applied database segmentation techniques to categorize customers by demographics, purchase behavior, and engagement metrics, enabling the creation of tailored, high-impact marketing campaigns.
- Executed list extractions and measured campaign performance, including response rates, ROI, customer retention, and other key metrics, driving informed decision-making.
- Delivered actionable insights into marketing campaign effectiveness and recommended strategic improvements to enhance results.
- Provided ad-hoc analyses to support the internal database marketing department and other business units, aligning insights with specific business objectives.
- Created detailed Excel spreadsheets and PowerPoint presentations, translating complex data into clear, visually compelling charts and tables valued by stakeholders.
Project Director
Ipsos
08.2002 - 10.2004
- Managed end-to-end market research projects, including questionnaire design, sample selection, preparing tabulation plans, data processing, data analysis and reporting.
- Executed a diverse range of projects, including awareness & usage studies, segmentation studies, tracking studies, product testing and concept testing.
- Played an active role in qualitative research by organizing and assisting in the moderation of focus groups.
- Oversaw multiple research projects simultaneously, adhering to strict deadlines to ensure successful and timely delivery.
- Prepared client reports that included a comprehensive PowerPoint analysis and administered client presentations and consultations regarding the results of studies.
- Conducted research using a variety of methodologies, including mail, online and telephone.
- Clients included: Campbell's, M&M Mars, Reader's Digest, Kodak, Carrier and Unilever.
Marketing Sciences Intern
BBDO
06.2000 - 09.2001
- Conducted brand equity studies to evaluate brand imagery and positioning, providing actionable insights for strategic brand decisions.
- Minimized legal risk by applying statistical techniques like perceptual mapping and regression analysis to substantiate claims.
- Created perceptual maps using correspondence analysis to uncover market perceptions and optimize brand positioning.
- Assisted with marketing mix modeling/forecasting, analyzing advertising weight, trade and consumer promotions, and syndicated data to identify key sales drivers.
- Prepared and analyzing syndicated research reports to inform business strategies.
- Developed and delivered PowerPoint presentations to clients, communicating key findings and insights.
- Clients included: Pepsi, Bayer, Duracell, Campbell's, KFC, Gillette, M&M/Mars, VISA, and Wrigley.
Education
Master of Arts - Industrial And Organizational Psychology
Hofstra University
Hempstead, NYBachelor of Science - Psychology/ Business Minor
University of Scranton
Scranton, PASkills
- Quantitative Research
- Qualitative Research
- Primary Research
- Secondary Research
- Questionnaire Development
- Multivariate Analysis
- Regression Analysis
- SPSS
- Microsoft Office
- MarketSight
- Tableau
- Qualtrics
- Key Survey
- Alchemer
- SurveyMonkey
Timeline
Market Researcher
Project Management Institute
11.2015 - 12.2024
Market Research Analyst
Principia Consulting
09.2014 - 09.2015
Research Consultant
Natural Marketing Institute
06.2014 - 09.2014
Project Director
AMC Global
02.2011 - 10.2013
Freelance Researcher
StrategyOne
06.2009 - 02.2011
Market Research Analyst
Advertising Specialty Institute
04.2007 - 12.2008
Marketing Analyst
Polo Ralph Lauren
05.2005 - 07.2006
Project Director
Ipsos
08.2002 - 10.2004
Marketing Sciences Intern
BBDO
06.2000 - 09.2001
Master of Arts - Industrial And Organizational Psychology
Hofstra University
Bachelor of Science - Psychology/ Business Minor
University of Scranton
Similar Profiles
Salma KALLIDASalma KALLIDA
Project Manager Volunteer at Project Management InstituteProject Manager Volunteer at Project Management Institute
Majek OfenorMajek Ofenor
Subject Matter Expert/Content Writer at Project Management InstituteSubject Matter Expert/Content Writer at Project Management Institute
Mira Emad El-AtkyMira Emad El-Atky
Project Management Intern at Project Management InstituteProject Management Intern at Project Management Institute