Summary
Overview
Work History
Education
Skills
Professional Competencies
Timeline
Generic
NEHA BUNDELA

NEHA BUNDELA

Whittier,CA

Summary

  • Results-driven analytics leader, viz evangelist, and storyteller with over 15 years of experience fostering a data-driven culture. A strategic thinker with a proven track record of conceptualizing, designing and delivering best-in-class BI tools that empower senior leaders and business users with reliable, easily navigable, and actionable insights.
  • Expert in planning and executing reporting roadmaps, KPI development, data visualization, and automation.
  • Great at building cross-functional partnerships and driving leadership collaboration to streamline analytical initiatives.
  • Passionate about solving complex business challenges through data, leveraging strong communication, project management, and presentation skills.
  • Experienced in hiring, mentoring, and leading high-performing teams of data analysts and BI professionals, fostering a culture of continuous learning and innovation.

Overview

15
15
years of professional experience

Work History

Senior Manager - Advanced Analytics

A&T
10.2017 - Current
  • Spearheaded the Reporting & Analytical Strategy for AT&T Wireless & Broadband Consumer Business
  • Led a team of 6 analysts to support the analytical and reporting requirements of executives and various partners across AT&T's Product, DevOps, Finance, and Marketing departments
  • Collaborated with Executive’s and their Chief of Staffs to identify Key KPIs to track AT&T Wireless & Broadband Consumer Business
  • Enabled Exec’s to track Financial (Revenue/EBIDTA), Subscriber (Net Adds/Gross Adds/Churn), Base (Accounts/Lines/Device), Port, NPS, Channels, related KPIs via One-Stop Power App KPI Package
  • Developed over 100 Power BI and Tableau dashboards and automated ETLs to support data insights for Subscriber Growth, Volumes (Gross Adds), Financials (Revenue/EBITDA), P&L, Product/Feature/ Offer Launches (Pre/Post Analysis), Device Reporting, Campaigns, Marketability, Pricing, Channel, and Viewership Analytics
  • Implemented multiple KPI alerting mechanisms to notify stakeholders of fluctuations on a daily, weekly, and monthly basis
  • This initiative resulted in a 60% reduction in data duplication, a 10% improvement in accuracy, 20% faster access to reporting, and simplified navigation
  • Enabled Customer Experience Team with a self-serving tool to track several CX KPIs related to Disconnects/Buyer’s Remorse, Resolution, Interactions (Chat/Visits/Calls), Contact & Dispatch (Broadband), Credit, and Escalations resulting in a 5% lift in NPS score
  • Provisioned the team with dashboards to identify operational efficiencies in the Trade-In flow, leading to a 23% reduction in fallouts in the Device Trade-In Process

Analytics Manager

DirectMailer’s LLC
06.2015 - 10.2017
  • Managed a team of Data Analysts & Engineers to deliver 360 Reporting & Marketing Analytics for top financial services clients
  • Collaborated with CMOs, MDs, and Business Customers to understand their analytics needs, and priorities and define key KPIs
  • Trained & Mentored Junior Analysts to build interactive deep-dive Dashboards to track delivery for Postcard Campaigns
  • Spearheaded Email Analytics to Track User Engagement via KPIs including Open Rate, CTR, Read Rate, Avg Read Time, Response Window, Engagement Level & Platform used
  • Designed a Campaign Sizing Dashboard to select a targeted Audience for each Campaign
  • Led Dashboard Development to measure Multi-variate or A/B Testing results to improve Response Rate
  • Build Dashboards for Lead Data scientists to tune ML Models, better target customers & optimize campaigns’ ROI
  • Designed ETL pipeline to automate data pull from Snowflake warehouse using python

Lead Analyst

IBM
06.2013 - 07.2014
  • Led Report Development & supported required ETL for Mortgage Clients using MS SQL SSRS & SSIS Packages

Lead Data Analyst

Amdocs
04.2012 - 06.2013
  • Supported Data Analysis & Reporting for Amdocs’s Enabler Billing System for AT&T

Data Engineer

INFOSYS
02.2010 - 07.2011
  • Designed ETL Pipelines and maintained & automated SQL Scripts for data extraction & analysis

Education

Master of Science - Business Analytics

W.P Carey School of Business, ASU
Tempe, AZ
05.2015

Bachelor of Science - Computer Engineering

Institute of Engineering And Technology, DAVV
Indore, India
06.2009

Skills

  • Data Visualization
  • Advanced Analytics
  • Reporting
  • Leadership
  • Project Management
  • People Management
  • Strategy
  • Storytelling
  • Presentation
  • Team Building
  • Communication
  • Problem Solving
  • Project Planning & Management
  • Tableau
  • Power BI/Apps
  • SQL
  • Data Modeling/ETL
  • Alteryx
  • Automation (Power Automate/Python/Airflow)
  • Cloud Data Platforms (Snowflake, Palantir, Azure, AWS)
  • Machine Learning
  • R
  • SAS
  • Excel
  • PowerPoint
  • SharePoint
  • MS Forms

Professional Competencies

Data Visualization, Advanced Analytics, Reporting, Leadership, Project Management, People Management, Strategy, Storytelling, Presentation, Communication, Problem Solving, Project Planning & Management, Tableau, Power BI/Apps, SQL, Data Modeling/ETL, Alteryx, Automation (Power Automate/Python/Airflow), Cloud Data Platforms (Snowflake, Palantir, Azure, AWS), Machine Learning, R, SAS, Excel, PowerPoint, SharePoint, MS Forms

Timeline

Senior Manager - Advanced Analytics

A&T
10.2017 - Current

Analytics Manager

DirectMailer’s LLC
06.2015 - 10.2017

Lead Analyst

IBM
06.2013 - 07.2014

Lead Data Analyst

Amdocs
04.2012 - 06.2013

Data Engineer

INFOSYS
02.2010 - 07.2011

Master of Science - Business Analytics

W.P Carey School of Business, ASU

Bachelor of Science - Computer Engineering

Institute of Engineering And Technology, DAVV
NEHA BUNDELA