Neha Rastogi

Lead Axtria’s West Coast analytics practice, managing a 20-member team of data scientists and strategists. Serve as a strategic partner to senior pharma executives, driving enterprise-wide initiatives across market modeling, forecasting, patient analytics, and omnichannel strategy. Guide new market entry, launch planning, and data platform integration to support rare and specialty product commercialization. Influence key decisions on field deployment, targeting, and promotional investments.

Strategic Leadership and Commercial Impact

• Advised an oncology screening company on diagnostic analytics, targeting strategy, and KPI frameworks to support field execution and commercial team planning.
• Spearheaded a three-year enterprise data strategy to support two major product launches, aligning functional leaders across commercial, medical, and access.
• Guided launch and market expansion planning for gene therapies and hematologic indications through behavioral analytics, adoption projections, and segmentation frameworks.
• Advised GMs and SVPs on investment decisions by integrating real-world insights into business case development and launch planning.

Analytics Innovation & Execution

• Directed market modeling and long-range forecasting to assess commercial potential and inform GTM strategy.
• Managed an Insights & Analytics CoE for a top 15 pharma company, delivering brand tracking and growth strategies across therapeutic portfolios.
• Led omnichannel ROI analyses that improved promotional efficiency and optimized resource allocation.
• Applied machine learning techniques to refine adoption forecasts, and dynamic segmentation.

Oversaw strategic analytics engagements across neuroscience and rare disease portfolios. Built and led a 10-member team supporting business-critical analytics across patient insights, forecasting, segmentation, and marketing performance.

• Delivered integrated forecasting frameworks with analog uptake, access barriers, and payer response scenarios.
• Designed digital KPI frameworks with primary research inputs, and aligned outcomes with lifecycle strategies.
• Embedded with client commercial leadership as the Director of Analytics, owning field force design, brand KPI reporting, and QBR narratives.
• Championed AI-enabled segmentation and automated analytics delivery, increasing efficiency and driving revenue lift.
• Integrated Power BI and Tableau dashboards for executive-level strategic decision-making.

Directed strategic analytics and commercial transformation projects for the U.S. Pharma clients. Engaged VP-level stakeholders to shape brand strategy, enhance customer engagement, and optimize execution.

• Led a $1M CoE supporting the commercial growth of a $4B product; achieved a 25% engagement lift, and secured $1.5M in renewals.
• Built forecasting and market-sizing models to guide investment across the lifecycle and indication expansion.
• Streamlined operations to reduce delivery costs by 16% and improved account margin by 20%.

• Developed KPI dashboards and analytics tools adopted across 3+ global brands.
• Directed whitespace analysis and patient analytics to support new market entry and segmentation strategies.
• Automated reporting workflows, cutting analytics turnaround time by 25%.

• Led cloud migration strategy and analytics dashboard design to enhance commercial finance and operations reporting.
• Delivered over 10 salesforce effectiveness and segmentation projects for specialty and primary care portfolios.
• Identified whitespace opportunities and guided targeting strategies that unlocked incremental revenue.

• Developed scalable field force dashboards to support brand performance tracking.
• Delivered targeting and patient analytics for large U.S. healthcare clients across diverse therapeutic areas.