NEHA SOHANI
Richmond,USA
Summary
Dynamic global sales, and account management executive with a proven track record of driving revenue and optimizing growth through strategic analysis of client needs by adopting value based consultative approach. Expertise in developing tailored solutions that enhance ROI and maximize effectiveness, resulting in significant market share expansion and the establishment of key strategic partnerships. Demonstrated ability to execute cross functional initiatives flawlessly by collaborating with all stakeholders, ensuring timely delivery with a sense of urgency. Committed to leveraging innovative strategies and personal engagement to boost targets, elevate sales performance, and consistently exceed corporate objectives. Outside of work, my interests span mainly in giving back to the community and supporting non-profits that deal with women and animal welfare.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Commercial Account Manager
Argus Media
07.2022 - Current
- Top performer on the global commercial team to achieve and exceed targets y-o-y. Also, identified as a key player across sales team in Americas. Invited to present on all hands and regional meetings
- Developed and maintained strong relationships with key commercial clients to enhance customer satisfaction and impact ROI
- Analyzed market trends to identify new business opportunities and drive revenue growth through collaboration, client centric approach and value based selling
- Collaborated with cross-functional teams to optimize account management processes and improve service delivery.
- Led contract negotiations, ensuring favorable terms while mitigating risks for the organization.
- Participated in strategic initiatives and worked alongside corporate leadership team to implement culture and AI workstreams along with identifying gaps across areas with resolutions leading to process improvements
- Workplace champion for best practices and identified and awarded as MVP (Americas) and Argus Core Value Award for Passion and Collaboration globally in FY24 & FY25 in Austin & London respectively
- Worked with a 24x6 approach and a sense of urgency y putting client first and worked alongside each client base to add value through services and educating them
- Internal advocate for client to expedite response and develop a win-win scenario for all involved
Project Consultant
Inspirage
01.2021 - 07.2022
- Small business advisor for start up’s to help them with brand building, sales and marketing, research and product development support.
- Advised a California based startup ‘The Heirloom’ an online digital cookbook publishing firm with website design, layout and brand building and customer centric feedback.
- Conducted quarterly and annual workshops tailor made to suit the requirements of over five companies.
- Offered detailed feedback and reports to clients for further improvisation.
Corporate Sponsorships
BUSINESS MARKETING ASSOCIATION – BMA
01.2018 - 01.2020
- Accountable for executing event sales and providing operational and logistical support. Conceptualize, design, draft, develop, and implement strategies for driving results whilst optimizing available funds. Mentor and train team on sales and marketing techniques.
- Raised $10K+ in corporate sponsorships and donations and assisted in strategizing social media and communications efforts resulting in increased event attendance by 5-10% year-on-year.
- Added five new corporate sponsors by networking and developing / building professional relationships.
- Provided contact for graphics and printing banners, saving company on event costs.
Channel Marketing Lead – Account management
SPARK ENERGY LP
01.2016 - 01.2017
- Responsible for maintaining and growing sales with strategic accounts while coordinating and managing entire sales cycle, including lead generation, initial client contact, relationship development, fulfillment, and follow-up. In charge of developing marketing campaigns, managing creative agencies and nationwide third-party vendor relationships, managing sales quota & budgets. Worked on forecasting model for quarterly reviews, introduced SOPs for sales department and ensured meeting all SOP and KPI indicators for achieving campaign success.
- Increased revenues by $1M+, exceeding sales quota and boosting market share by 15%, as a result of devising new market entry growth strategy to enter northeast markets.
- Added five new channel partners to portfolio and increased sales by 40% from 2016-2017 whilst reducing costs and optimizing budgets.
- Improved campaign effectiveness by 15% per KPI standard for 2016-17 by introducing lean principles.
- Ensured meeting budgeted goals for Q3 & 4 of 2017 by asking vendors to pull out of high cost markets in Ohio, NY and add teams to sell in better yielding northeast markets.
- Launched and project managed new electric and gas products in newly acquired northeast markets and led initiative from start to finish.
- Nominated for ‘Best Employee’ and handpicked by executive team for annual reward bonus.
Project Advisor
SPERRY VAN NESS – SVN
01.2013 - 01.2015
- Assisted with marketing functions and developing strategic content-driven collaterals with in-depth market analysis. Participated in regional events and tradeshows and updated company’s social media channels.
- Led business development activities and sourced four new clients via lead generation.
Business Development & Marketing Manager
LANDMARK GROUP
01.2009 - 01.2012
- Coordinated strategic sales planning, market expansion, lead development, and client relationship management functions. Managed all goal setting, sales strategy development / implementation and sales performance monitoring activities. Spearheaded team to roll out brand and product development initiatives in GCC region to drive business goals.
- Boosted retail sales by 20% by establishing new revenue generating streams.
- Added three new retail units to existing portfolio and saved division over $50K by negotiating vendor deals.
- Analyzed and presented market and customer feedback through in-depth research using tools such as survey monkey, focus groups and presented findings to executive teams for decision making.
Research Consultant
TRI CONSULTING
01.2008 - 01.2009
- Conducted market research and competitive analysis to investigate investment feasibility and offer strategic advice to clients in the public & private sector domain across GCC & Middle East.
- Managed client relations and maintained databases for newsletters on market trends and forecast.
- Worked on 12 leading public and private sector projects worth over $500K in equity investments thereby generating revenues of around $100K.
- Added three new clients / projects through networking and referral increasing revenues by 15%.
- Undertook market analysis on special project, namely golf course mixed use development for a Middle East based private sector client.
Education
Master of Science - International Business Management & Marketing
Sheffield Hallam University - Business School (AACSB)
Sheffield, UK07-2007
Bachelors (BSc) Management - Hospitality & Marketing
University of Pune
Pune, IndiaSkills
- Strategic deal closing, Expert client relationship building and acquisition, CRM proficiency, Sales tactics, Business Strategy, Territory management, Competitor analysis, Revenue generation, Sales pipeline management, Proposal writing, Business strategies, Teamwork and collaboration
Accomplishments
- Collaborated with the corporate leadership team at Argus Media in the development of a strategic initiative and presented to the CFO in FY24
- Achieved efficiency through effectively helping with salesforce improvements by working with Chief of staff to identify key process issues and challenges and offering advisory for streamlining
- Key player in company wide transformation workstreams for AI, salesforce and deploying culture initiatives with scope outside of regular work
- Co-chair for WIN for North America and instrumental in achieving increased engagement and launching pilot coaching program in FY24-25
Certification
- PMP (Project Management Professional – 40 hours credit) by PMI USA
- Emotional Intelligence - EI (40 hours)
- Google – Digital Marketing Certificate
Timeline
Commercial Account Manager
Argus Media
07.2022 - Current
Project Consultant
Inspirage
01.2021 - 07.2022
Corporate Sponsorships
BUSINESS MARKETING ASSOCIATION – BMA
01.2018 - 01.2020
Channel Marketing Lead – Account management
SPARK ENERGY LP
01.2016 - 01.2017
Project Advisor
SPERRY VAN NESS – SVN
01.2013 - 01.2015
Business Development & Marketing Manager
LANDMARK GROUP
01.2009 - 01.2012
Research Consultant
TRI CONSULTING
01.2008 - 01.2009
Bachelors (BSc) Management - Hospitality & Marketing
University of Pune
Master of Science - International Business Management & Marketing
Sheffield Hallam University - Business School (AACSB)