Neharikka SATHESH Kumar

Cary,North Carolina

Summary

Analytically-driven professional with nearly 2 years of experience in business and data analysis, complemented by a strong background in customer support. Eager to transition from a finance role to a dynamic marketing career, leveraging a newfound expertise in Marketing Analytics. Proven ability to extract actionable insights from data, coupled with a strategic mindset and commitment to customer-centric values. Seeking to apply my diverse skill set to enhance marketing initiatives.

Overview

years of professional experience

Certificate

Work History

Business Analyst

Credit Suisse

01.2022 - Current

Worked in data convergence and USGAAP/IFRS integration projects as part of the merger between UBS and Credit Suisse – lining up general ledger postings and regulatory/financial reporting by sourcing data into strategic & tactical financial architecture
Thoroughly documented and tested 150 test cases
Remediated over 50 legacy data quality issues, significantly reducing manual processes and controls performed by stakeholder
Extracted data in SQL and provided insights on breaks within the data set to be remediated during testing
Designed a comprehensive posting model for Balance/Off Balance Sheet and Income Statement for Cash securities & Securitized products (Loans)
Created data visualizations through Vizio and PowerPoint to illustrate data flow

Summer Analyst

Impact Rooms

05.2021 - 07.2021

Conducted market research and analysis on trends and opportunities in the ecommerce sector in Africa to support business development initiatives.
Collaborate with cross-functional teams to design and implement innovative solutions for client challenges
Assisted in the development and implementation of marketing strategies to attract new clients and investors in the blockchain and ecommerce sectors across Africa, North America, and Europe.
Applied on-page SEO strategy and raised the visibility score from 70s to 90s range

Education

Bachelor of Science - Finance

North Carolina State University

Raleigh, NC

Skills

Advanced proficiency in Excel, including pivot tables, VLOOKUP/formulas, and polished presentation creation
Familiarity with statistical concepts and techniques for hypothesis testing, regression analysis, and correlation
Strong analytical mindset with the ability to extract insights from data and provide actionable recommendations
Proficient in SQL for data analysis

Excellent written and verbal communication skills
Data visualization skills using tools like Tableau and Power BI
Presentation skills
Stakeholder relationship management

Certification

Marketing Analytics Program by UC Berkeley

10/2023 - 12/2023

The Marketing Analytics program equipped me with the skills and knowledge needed to excel in the field of marketing analytics, including:

Predictive Models for Marketing Analytics
Understanding and calculating LTV
Customer Segmentation and Targeting
Personalized Targeting and Recommendation Systems
Pricing Analytics
Marketing Experimentation
Digital Advertising Analytics
Strategic Outlook in Marketing Analytics

Timeline